Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Praksis dan Dedikasi Sosial
Albrecht, Malte
Unknown Affiliation
Environmental Science Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Transformation of political campaigning in the digital era: The impact of social media and digital communication Dharta, Firdaus Yuni; Ghazalie, Ghazalie; Putra, Doly Andhika; Albrecht, Malte
Jurnal Praksis dan Dedikasi Sosial Vol. 8 No. 1 (2025)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um022v8i12025p31-41

Abstract

The digital era has brought about a revolution in various aspects of life, including the realm of political campaigning. This study examines the transformation of political campaign strategies in the context of the influence of social media and digital communication. Utilizing a qualitative approach, this research investigates how digital platforms and social media have impacted campaign approaches, altered the interaction dynamics between candidates and voters, and influenced voter behaviour. The findings indicate that social media is central to informing, engaging, and mobilizing the masses, especially among the younger generation. Moreover, digital communication allows for more personalized, real-time, and data-oriented campaigns. However, the potential for disinformation and polarization also increases with the presence of social media as a campaign medium. This study provides insights into the importance of adapting political campaign strategies in the digital era and the necessity for a balanced approach between utilizing technology and considering ethics in communication.
Co-Authors Bonifasius, Bonifasius Firdaus Yuni Dharta GHAZALIE, GHAZALIE Putra, Doly Andhika Putra, Hedriman