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Developing Digital Marketing On Getuk Nyimut MSMEs Marka, Mira Meilia; Prasetyaningrum, Indah Dwi; Subono, Agung; Sumekar, Kertati; Robiyanto, Febra; Maharani, Indah Puspita
JURNAL PENGABDIAN TEKNOLOGI TEPAT GUNA Vol 4 No 3 (2023): Teknologi Tepat Guna (JPTTG)
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jpttg.v4i3.1553

Community service activities with Getuk Nyimut MSMEs aim to increase competitive advantage. Getuk nyimut is a food that has become an icon for visitors at the Muria Mountains. Getuk nyimut products are starting to develop along with the increasing number of consumers from outside the region who visit Kajar Village. This results in high competition for getuk nyimut. Business people compete to market their products to consumers through various strategies to stay and winning the competition. Based on the problems faced by partners, the team made efforts to improve business management through improving marketing and financial aspects. The solution given to partners is expanding market share through digital marketing as a means of product promotion media. Online promotion is carried out through social media such as Instagram and TikTok. Beside that, using product labels on packaging can increase product awareness so the products can be known to the more consumers. The solution to problems in the financial aspect is training and assistance in recording business finances by carrying out periodic recaps of business income and expenses. These efforts can indicate business progress because partners can find out his profits and losses. Partners utilize the Siapik application to record cash flow so these activities can be carried out efficiently. Keywords: MSMEs, Getuk Nyimut, Marketing, Finance

Developing Digital Marketing On Getuk Nyimut MSMEs Marka, Mira Meilia; Prasetyaningrum, Indah Dwi; Subono, Agung; Sumekar, Kertati; Robiyanto, Febra; Maharani, Indah Puspita
JURNAL PENGABDIAN TEKNOLOGI TEPAT GUNA Vol 4 No 3 (2023): Teknologi Tepat Guna (JPTTG)
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jpttg.v4i3.1553

Community service activities with Getuk Nyimut MSMEs aim to increase competitive advantage. Getuk nyimut is a food that has become an icon for visitors at the Muria Mountains. Getuk nyimut products are starting to develop along with the increasing number of consumers from outside the region who visit Kajar Village. This results in high competition for getuk nyimut. Business people compete to market their products to consumers through various strategies to stay and winning the competition. Based on the problems faced by partners, the team made efforts to improve business management through improving marketing and financial aspects. The solution given to partners is expanding market share through digital marketing as a means of product promotion media. Online promotion is carried out through social media such as Instagram and TikTok. Beside that, using product labels on packaging can increase product awareness so the products can be known to the more consumers. The solution to problems in the financial aspect is training and assistance in recording business finances by carrying out periodic recaps of business income and expenses. These efforts can indicate business progress because partners can find out his profits and losses. Partners utilize the Siapik application to record cash flow so these activities can be carried out efficiently. Keywords: MSMEs, Getuk Nyimut, Marketing, Finance

PENGARUH ORIENTASI KEWIRAUSAHAAN, RELIGIUSITAS DENGAN LITERASI KEUANGAN SEBAGAI VARIABEL MODERASI TERHADAP KINERJA UMKM KABUPATEN KUDUS Indah Puspita Maharani; Diah Ayu Susanti; Ahmad Nilnal Munachifdlil ‘Ula
Jurnal Manajemen Bisnis Krisnadwipayana Vol 12 No 2 (2024): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to determine the influence of entrepreneurial orientation, religiosity on the performance of MSMEs with financial literacy as a moderating variable. The object of this research is MSMEs in Kudus district. The research method used is a quantitative method with data analysis techniques using PLS-SEM. The sampling technique in this research used a purposive sampling method and the data collection method used questionnaire distribution. The research results show that entrepreneurial orientation has a positive effect on MSME performance, while religiosity has no effect on MSME performance. On the other hand, the role of financial literacy in moderating the influence of company orientation and religiosity on MSME performance is not proven. It is hoped that these results will provide insight for MSME actors about how important the role of entrepreneurial orientation is in improving the performance of MSMEs in Kudus Regency.

Financial Inclusion, Human Resource Competency, and E-Commerce Adoption on MSME Financial Performance Evidence from Muslim MSMEs in Jepara Regency FARIDHATUN FAIDAH; Diah Ayu Susanti; Ahmad Nilnal Munachifdlil'Ula; Indah Puspita Maharani; Widi Savitri Andriasari
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2208

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in economic growth, job creation, and income distribution. However, their increasing number is not always matched by improved financial performance. This study examines the effects of financial inclusion, human resource competency, and e-commerce adoption on the financial performance of Muslim MSMEs in Jepara, Indonesia. Using a quantitative approach with 140 respondents and multiple linear regression analysis, the results show that all variables have a positive and significant impact. Collectively, they explain a substantial variation in performance. The findings highlight the importance of financial access, skill enhancement, and digital adoption in strengthening MSME competitiveness and sustainability.

Financial Literacy: Unravelling The Interplay of Psychological Dynamics and Social Influences on Financial Behaviours Dian Wismar'ein; Linda Putri Nadia; Indah Puspita Maharani
International Journal of Business Economics (IJBE) Vol 7, No 2 (2026): MARCH - AUGUST 2026
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v7i2.27626

Purpose – This study investigates key determinants of personal financial management behaviour among Indonesian millennials, focusing on the roles of financial literacy, attitude toward money, locus of control, and financial socialisation sources, including parents, peers, media, and social media.Methodology – Data were collected through an online questionnaire using purposive sampling and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM).Findings – The results show that financial socialisation, parental socialisation, social media, and peer and media influences positively affect millennials’ attitudes toward money and financial management behaviour. External locus of control does not directly influence financial behavior but indirectly mediates the effects of financial socialization and peer and media influence. Attitude toward money mediates the influence of family financial socialization and peer and media exposure. In contrast, financial literacy mediates the impact of family financial socialization, peers, media, and locus of control on financial behavior.Originality/Novelty – This study offers an integrated model that combines psychological factors and diverse financial socialization agents to explain millennial financial behavior. This area remains underexplored in the Indonesian context.Implications – The findings highlight the need for targeted financial education initiatives that strengthen socialization pathways and enhance financial literacy to improve millennials’ financial management practices.

The Influence of Income, Planning, Financial Literacy to Financial Management of Muslim MSMEs in Kudus Regency Ahmad Nilnal Munachifdlil Ula; Faridhatun Faidah; Indah Puspita Maharani; Diah Ayu Susanti; Mohammad Khasan; Ridwan
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.1105

Purpose – This study aims to analyze the influence of income, financial planning, and financial literacy on the financial management of Muslim MSMEs in Kudus Regency. Design/Methodology/Approach – A quantitative approach was applied in this study by distributing questionnaires using purposive sampling to 96 Muslim MSMEs in Kudus. The collected primary data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 3 software. The analysis included measurement model evaluation, structural model evaluation, bootstrapping, coefficient of determination, and model fit assessment. Findings/Results – The empirical results show that income (β = 0.439, p < 0.001) and financial planning (β = 0.386, p = 0.009) have positive and statistically significant effects on the financial management of Muslim MSMEs in Kudus. Conversely, financial literacy does not have a statistically significant effect (β = 0.119, p = 0.160), indicating that financial knowledge alone does not necessarily translate into effective financial management practices within this specific socio-religious context. The model demonstrates explanatory power (R² = 0.651) and highlights the roles of income and financial planning in shaping financial management behavior. These findings indicate that financial capacity and structured planning are more directly associated with financial management outcomes in this context. Originality/Value – This study extends the behavioral finance literature by contextualizing the findings within a specific religio-regional ecosystem. It uses the local cultural philosophy of "Gusjigang" as an analytical lens to deconstruct the literacy paradox and explain why standard conventional financial indicators fail to translate into concrete financial management practices among traditional Muslim traders.

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