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All Journal Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Bisnis, Ekonomi, dan Sains Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS
Ardhiansyah Ardhiansyah
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENGARUH SUASANA TOKO, KUALITAS LAYANAN DAN HARGA HAMMERSTOUT TERHADAP MINAT BELI KONSUMEN DI KOTA BANDUNG Ardhiansyah Ardhiansyah; Sunardi Sembiring Brahmana
Jurnal Bisnis, Ekonomi, dan Sains Vol. 1 No. 2 (2021): Jurnal Bisnis, Ekonomi, dan Sains
Publisher : Univesitas Widyama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (902.388 KB) | DOI: 10.33197/bes.vol1.iss2.2021.828

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere, kualitas pelayanan dan harga terhadap minat beli ulang konsumen hammerstout di kota bandung. Faktor-faktor yang diuji dalam penelitian ini adalah store atmosphere, kualitas pelayanan dan harga sebagai variabel bebas. Sedangkan minat beli kembali merupakan variabel terikat. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif dan verifikatif. Populasi dalam penelitian ini adalah konsumen Hammerstout yang tidak diketahui jumlahnya. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling dengan teknik purposive sampling dengan jumlah sampel 150 responden. Sedangkan metode analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda, dan koefisien determinasi pada taraf signifikan 5%. Hasil penelitian menjelaskan bahwa store atmosphere, service quality dan price dapat mempengaruhi minat beli ulang konsumen hammerstout, store atmosphere, service quality dan price mampu menjelaskan variabel dependen sebesar 58,2%, sedangkan sisanya 41,8% merupakan faktor lain yang tidak termasuk. dalam penelitian ini.
DAMPAK SUASANA TOKO, KUALITAS LAYANAN DAN HARGA HAMMER STOUT TERHADAP MINAT BELI ULANG KONSUMEN Ardhi, Ardhiansyah; Abdurachman, Aditia
JURNAL EKONOMI PERJUANGAN Vol. 5 No. 2 (2023): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v5i2.1501

Abstract

The purpose of this study is to ascertain how pricing, service quality, and store atmosphere affect consumers' inclination to repurchase Hammerstout products in Bandung. The study examines three independent variables: pricing, service quality, and store environment. Repurchase interest, on the other hand, is the dependent variable. Descriptive and verification research methods were employed in this study. The study's population consists of Hammerstout customers, the exact number of whom is unclear. With a sample size of 150 respondents, non-probability sampling combined with purposive sampling is the method employed in this study. In the meanwhile, multiple linear regression analysis is the analytical technique employed in this study, with a significance threshold of 5% for the coefficient of determination. The study's findings indicate that Hammerstout consumers' repurchase interest can be influenced by shop atmosphere, service quality, and price. These variables can account for 58.2% of the dependent variable's explanation, with other factors accounting for the remaining 41.8%. Keywoard: Store atmosphere, Service Quality, Price and Repurchase Interest
PENGARUH BAURAN PEMASARAN DAN PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI SHOPEE (Studi Kasus Pada Gen Z di Kedusunan Kadugede Desa Sirnaputra) Ronayah, Siti; Mufidah, Zahra Ramdhania; Abdurachman, Aditia; Ardhiansyah, Ardhiansyah; Agustian, Aldy
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this study is to identify how much marketing and consumer behavior interact well in part and simultaneously influence the decisions made when making online purchases at the shopee on the consumer generation Z in the kadugede duo that is in the village of Sirnaputra Tasikmalaya. The method in this research is to use the quantitative method. Sampling in this study using accidental sampling. The total number of respondents to this study was 163 respondents. Data collection method used using data through a lift or a questionnaire. This analysis technique uses double linear regression analysis and descriptive analysis. The results showed that partially mixed marketing variables and consumer behavior have a positive and significant influence on online purchasing decision variables. Simultaneously, mixed marketing and consumers behaviors have a significant impact on online purchase decision variable.
MARKET REACTIONS TO THE CORPORATE INCOME TAX RATE REDUCTION Khodijah, Amalia Siti; Ardhi, Ardhiansyah; Muqorrobin Hujjah , Al Jaber; Anisa Wara Rahmayanti, Anggraeni
JURNAL EKONOMI PERJUANGAN Vol. 5 No. 2 (2023): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v5i2.1498

Abstract

This research aims to investigates market reactions to the announcement of the corporate income tax rate reduction regulated by the government of Indonesia. An event study employed to observe of the market reaction to the Press Release provided by the Indonesian Directorate General of Taxes regarding the Implementation of the Corporate Income Tax Rate Reduction in Income Taxes Article 29 Calculation and Income Taxes Article 25 Installment. A Dimson’s model and a z-test are employed to investigate whether market reactions exist around the new tax rate announcement. The sample used in the research is all non-financial companies listed in the Indonesia Stock Exchange (IDX). This research finds that the market reaction found significantly to the corporate income tax reduction announcement by calculating in a short window observation. This research contributes to the literature, investors and regulator for investment decision and evaluating the policy.
PENINGKATAN LITERASI DIGITAL SISWA SMK AL-FALAH MELALUI PEMBELAJARAN FUNDAMENTAL PRINSIP DESAIN DALAM USER INTERFACE Anggia, Rafi Hafizhni; Abdurachman, Aditia; Windriyana, Windriyana; Taufik, Rizal; Ardhiansyah, Ardhiansyah; Rachmanda, Yudi Setia; Fazriansyah, Muh Fajar
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 4 No. 1 (2026): Februari
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v4i1.3450

Abstract

Literasi visual dan digital menjadi kompetensi penting bagi siswa Sekolah Menengah Kejuruan (SMK), terutama dalam memahami dan merancang user interface sebagai bagian dari keterampilan vokasional. Namun, pembelajaran desain digital di sekolah masih cenderung berfokus pada penggunaan perangkat lunak tanpa didukung pemahaman prinsip dasar desain. Hal ini melatarbelakangi pelaksanaan kegiatan pengabdian kepada masyarakat yang bertujuan memperkuat kompetensi literasi visual dan digital siswa melalui pembelajaran fundamental prinsip desain berbasis user interface. Kegiatan pengabdian dilaksanakan di SMK Al-Falah melalui tiga sesi, yaitu penyampaian materi prinsip dasar desain, praktik perancangan user interface menggunakan Figma, dan evaluasi kegiatan. Evaluasi dilakukan dengan membandingkan pemahaman siswa sebelum dan sesudah kegiatan serta melalui kuesioner skala Likert. Hasil kegiatan menunjukkan peningkatan pemahaman siswa terhadap prinsip desain dan konsep user interface. Sebagian besar peserta mampu merancang antarmuka sederhana, meskipun masih terdapat kendala teknis dalam penggunaan Figma. Kegiatan ini menegaskan pentingnya penguatan pembelajaran desain digital berbasis konsep dan praktik untuk mendukung kesiapan kompetensi vokasional siswa SMK.
Co-Authors Aditia Abdurachman Agustian, Aldy Anggia, Rafi Hafizhni Anisa Wara Rahmayanti, Anggraeni Fazriansyah, Muh Fajar Khodijah, Amalia Siti Mufidah, Zahra Ramdhania Muqorrobin Hujjah , Al Jaber Ronayah, Siti Sunardi Sembiring Brahmana Taufik, Rizal Windriyana, Windriyana Yudi Setia Rachmanda