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All Journal Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Bisnis, Ekonomi, dan Sains Proceeding National Conference Business, Management, and Accounting (NCBMA)
Ardhiansyah Ardhiansyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH SUASANA TOKO, KUALITAS LAYANAN DAN HARGA HAMMERSTOUT TERHADAP MINAT BELI KONSUMEN DI KOTA BANDUNG Ardhiansyah Ardhiansyah; Sunardi Sembiring Brahmana
Jurnal Bisnis, Ekonomi, dan Sains Vol. 1 No. 2 (2021): Jurnal Bisnis, Ekonomi, dan Sains
Publisher : Univesitas Widyama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (902.388 KB) | DOI: 10.33197/bes.vol1.iss2.2021.828

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere, kualitas pelayanan dan harga terhadap minat beli ulang konsumen hammerstout di kota bandung. Faktor-faktor yang diuji dalam penelitian ini adalah store atmosphere, kualitas pelayanan dan harga sebagai variabel bebas. Sedangkan minat beli kembali merupakan variabel terikat. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif dan verifikatif. Populasi dalam penelitian ini adalah konsumen Hammerstout yang tidak diketahui jumlahnya. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling dengan teknik purposive sampling dengan jumlah sampel 150 responden. Sedangkan metode analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda, dan koefisien determinasi pada taraf signifikan 5%. Hasil penelitian menjelaskan bahwa store atmosphere, service quality dan price dapat mempengaruhi minat beli ulang konsumen hammerstout, store atmosphere, service quality dan price mampu menjelaskan variabel dependen sebesar 58,2%, sedangkan sisanya 41,8% merupakan faktor lain yang tidak termasuk. dalam penelitian ini.
DAMPAK SUASANA TOKO, KUALITAS LAYANAN DAN HARGA HAMMER STOUT TERHADAP MINAT BELI ULANG KONSUMEN Ardhi, Ardhiansyah; Abdurachman, Aditia
JURNAL EKONOMI PERJUANGAN Vol. 5 No. 2 (2023): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v5i2.1501

Abstract

The purpose of this study is to ascertain how pricing, service quality, and store atmosphere affect consumers' inclination to repurchase Hammerstout products in Bandung. The study examines three independent variables: pricing, service quality, and store environment. Repurchase interest, on the other hand, is the dependent variable. Descriptive and verification research methods were employed in this study. The study's population consists of Hammerstout customers, the exact number of whom is unclear. With a sample size of 150 respondents, non-probability sampling combined with purposive sampling is the method employed in this study. In the meanwhile, multiple linear regression analysis is the analytical technique employed in this study, with a significance threshold of 5% for the coefficient of determination. The study's findings indicate that Hammerstout consumers' repurchase interest can be influenced by shop atmosphere, service quality, and price. These variables can account for 58.2% of the dependent variable's explanation, with other factors accounting for the remaining 41.8%. Keywoard: Store atmosphere, Service Quality, Price and Repurchase Interest
PENGARUH BAURAN PEMASARAN DAN PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI SHOPEE (Studi Kasus Pada Gen Z di Kedusunan Kadugede Desa Sirnaputra) Ronayah, Siti; Mufidah, Zahra Ramdhania; Abdurachman, Aditia; Ardhiansyah, Ardhiansyah; Agustian, Aldy
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this study is to identify how much marketing and consumer behavior interact well in part and simultaneously influence the decisions made when making online purchases at the shopee on the consumer generation Z in the kadugede duo that is in the village of Sirnaputra Tasikmalaya. The method in this research is to use the quantitative method. Sampling in this study using accidental sampling. The total number of respondents to this study was 163 respondents. Data collection method used using data through a lift or a questionnaire. This analysis technique uses double linear regression analysis and descriptive analysis. The results showed that partially mixed marketing variables and consumer behavior have a positive and significant influence on online purchasing decision variables. Simultaneously, mixed marketing and consumers behaviors have a significant impact on online purchase decision variable.
Co-Authors Aditia Abdurachman Agustian, Aldy Mufidah, Zahra Ramdhania Ronayah, Siti Sunardi Sembiring Brahmana