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Strategi visual branding dalam meningkatkan minat beli ulang Mie Balap Mak Nong di Kota Langsa Aditya, Dimas; Sumarni, Mutia; Sari, Juli Dwina Puspita; Chalil, Rifyal Dahlaway
Journal of Management and Digital Business Vol. 4 No. 1 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i1.851

Abstract

This research aims to determine the visual branding strategy used by Mie Balap Mak Nong to increase buyers' repurchase interest. This method uses field research, which uses a descriptive qualitative approach. The research subjects comprised five community informants, one key informant from the Mak Nong racing noodle business owner and one key informant from an employee. The sampling method uses the snowball sampling technique. Research data sources consist of primary and secondary data. The research results show that Mie Balap Mak Nong has succeeded in developing its products with a visual branding strategy, improving quality, and maintaining authentic taste based on the tastes of modern consumers. Collaboration with Lokerlangsa and utilization of WhatsApp increasing brand visibility. Responsive packaging changes demonstrate a commitment to innovation, illustrating the brand's continued development. Mie Balap Mak Nong's visual branding is important in attracting and maintaining consumer interest.
Leveraging local assets: Empowering Langsa’s community through mushroom cultivation on palm oil waste Sari, Juli Dwina Puspita; Chalil, Rifyal Dahlawy; Safarida, Nanda; Midesia, Shelly
PERDIKAN (Journal of Community Engagement) Vol. 7 No. 2 (2025)
Publisher : IAIN Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/pjce.v7i2.21563

Abstract

Langsa City, a significant palm oil producer in Aceh Province, generates approximately 724,185 tons of waste annually, with empty fruit bunches (EFB) being the primary type of waste. This significant amount of by-side product coexists with a persistent regional poverty rate (10.23%), creating a critical challenge but also a unique opportunity. This article addresses the issue of unexploited economic potential and unemployment by examining the potential of EFB waste as a valuable resource for community empowerment. The initiative applied the Asset-Based Community Development (ABCD) model through a community service program titled “The Langsa Local Community Mushroom Project.” The method involved three key stages: 1) an initial survey to assess community needs, 2) stakeholder socialization to build commitment, and 3) a comprehensive workshop for 40 participants. The workshop provided theoretical and practical training in cultivating mushrooms using EFB as the primary growth medium, utilizing a local waste asset directly. The program yielded significant outcomes. Pre- and post-test assessments revealed a dramatic 37-point increase in participant knowledge, with average scores rising from 45% to 82%. This research demonstrated a successful transfer of skills. Furthermore, the project yielded tangible results, including a functioning community mushroom cultivation site, and fostered a clear behavioral change. Hence, the initiative confirms that the ABCD model is highly effective in transforming a local waste problem into an economic opportunity.[Kota Langsa, sebagai penghasil kelapa sawit utama di Provinsi Aceh, menghasilkan limbah sekitar 724.185 ton per tahun, dengan Tandan Kosong Kelapa Sawit (TKKS) sebagai limbah utama. Kelimpahan produk sampingan ini beriringan dengan tingginya angka kemiskinan daerah (10,23%), yang menciptakan tantangan kritis sekaligus peluang unik. Artikel ini membahas masalah potensi ekonomi yang belum dimanfaatkan dan pengangguran dengan mengeksplorasi penggunaan alternatif limbah TKKS menjadi sumber daya berharga untuk pemberdayaan masyarakat. Inisiatif ini menerapkan model Asset-Based Community Development (ABCD) melalui program pengabdian masyarakat berjudul “Projek Jamur untuk Komunitas Lokal Langsa.” Metode yang dilakukan melibatkan tiga tahap utama: 1) survei awal untuk menilai kebutuhan masyarakat, 2) sosialisasi kepada pemangku kepentingan untuk membangun komitmen, dan 3) workshop komprehensif bagi 40 peserta. Workshop ini memberikan pelatihan teoritis dan praktik mengenai budi daya jamur dengan menggunakan TKKS sebagai media tumbuh utama, yang secara langsung memanfaatkan aset limbah lokal. Program ini menghasilkan luaran yang signifikan. Hasil pre-test dan post-test menunjukkan peningkatan pengetahuan peserta yang signifikan sebesar 37 poin, dengan nilai rata-rata yang naik dari 45% menjadi 82%. Hal ini menunjukkan keberhasilan diadopsinya keterampilan yang baru. Lebih lanjut, proyek ini menghasilkan luaran berupa lokasi budi daya jamur komunitas yang berfungsi dan mendorong perubahan perilaku yang nyata. Dengan demikian, program ini menegaskan bahwa model ABCD sangat efektif dalam mengubah masalah limbah lokal menjadi peluang ekonomi.]
Rethinking Halal Tourism: What Truly Drives Revisits to Aceh-Sabang Chalil, Rifyal Dahlawy; Sari, Juli Dwina Puspita
Jurnal Investasi Islam Vol. 11 No. 1 (2026): Jurnal Investasi Islam (JII)
Publisher : FEBI IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/8bj2v429

Abstract

Halal tourism has emerged as a significant sector in the global tourism industry, prompting the Indonesian government to designate ten provinces, including Sabang-Aceh, as leading halal tourism destinations. Although strategic implementation is evident, research on factors influencing the revisit intention of international tourists remains limited. This study analyzes the influence of Social Media Marketing (SMM) and Islamic Attributes (IA) on Revisit Intention (RI), with Tourist Satisfaction (CS) as a mediating variable. A quantitative approach was employed through a survey of 100 international tourists visiting Aceh for recreation, selected using purposive sampling. Regression analysis indicates that SMM has a positive and significant effect on RI, with CS fully mediating this relationship. Regarding Islamic attributes, the direct effect of IA on RI was not significant. However, the indirect effect of IA on RI through CS was proven significant, confirming that CS acts as a full mediator in this relationship. These findings underscore the crucial role of tourist satisfaction in activating Islamic attributes to enhance revisit intention among international tourists in Aceh, regardless of their religious background. This study concludes that while Islamic attributes form the foundation of the destination, their influence on encouraging repeat visits is highly dependent on the comprehensive satisfaction experience perceived by visitors. For destination managers, it is advisable to prioritize holistic satisfaction through effective social media marketing and ensure that Islamic attributes contribute positively to the tourist experience. This approach can strengthen Aceh's position in the competitive global halal tourism market by attracting both Muslim and non-Muslim tourists.