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p-Index From 2020 - 2025
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All Journal Tazkia Islamic Finance and Business Review Journal of Management and Digital Business
Sari, Juli Dwina Puspita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi visual branding dalam meningkatkan minat beli ulang Mie Balap Mak Nong di Kota Langsa Aditya, Dimas; Sumarni, Mutia; Sari, Juli Dwina Puspita; Chalil, Rifyal Dahlaway
Journal of Management and Digital Business Vol. 4 No. 1 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i1.851

Abstract

This research aims to determine the visual branding strategy used by Mie Balap Mak Nong to increase buyers' repurchase interest. This method uses field research, which uses a descriptive qualitative approach. The research subjects comprised five community informants, one key informant from the Mak Nong racing noodle business owner and one key informant from an employee. The sampling method uses the snowball sampling technique. Research data sources consist of primary and secondary data. The research results show that Mie Balap Mak Nong has succeeded in developing its products with a visual branding strategy, improving quality, and maintaining authentic taste based on the tastes of modern consumers. Collaboration with Lokerlangsa and utilization of WhatsApp increasing brand visibility. Responsive packaging changes demonstrate a commitment to innovation, illustrating the brand's continued development. Mie Balap Mak Nong's visual branding is important in attracting and maintaining consumer interest.
The Influence of Sharia Financial Literacy, Religiosity, Financial Self-Efficacy, and Financial Locus of Control as Mediating Effects on the Financial Behavior of Qris Users of Islamic Banks. Fitriani, Hidayatul; Maulana, Zefri; Ula, Tajul; Sari, Juli Dwina Puspita
Tazkia Islamic Finance and Business Review Vol. 19 No. 1 (2025): TIFBR
Publisher : Faculty of Islamic Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/tifbr.v19i1.389

Abstract

This study aims to analyze the determinants of public interest in the use of QRIS in Sharia Banks with a focus on Langsa City - one of the cities in Aceh which is a province that implements the Islamic financial system. The independent variables tested included promotion, religiosity, education, and financial ability. Shariah financial literacy is considered as an intermediary variable that plays a role in connecting independent variables with dependent variables, namely interest in using QRIS. Considering that literacy and interest in using digital finance in Aceh, especially Langsa City, are still low, this research is important in understanding the factors that affect public interest.This study involved 100 respondents from Langsa City who were randomly taken with a quantity determined through the method of determining the number of Slovin. The analysis method used in this study is the Structural Equation Modeling - Partial Least Squares (SEM-PLS) Method which serves to identify whether the effect of independent variables on dependent variables occurs directly, or through intermediate variables (intermediation). The results of the study show that promotion, religiosity, education, and financial ability significantly affect financial literacy, which then has a positive impact on interest in using QRIS.These findings are expected to help Islamic banking and the government in designing strategies to increase the adoption of digital financial services in Aceh, especially Langsa City.
Co-Authors Aditya, Dimas Chalil, Rifyal Dahlaway Fitriani, Hidayatul Sumarni, Mutia Ula, Tajul Zefri Maulana, Zefri