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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Accounting, Management and Economics Research
Septiana, Nia
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health

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PENYULUHAN PENGGUNAAN QRIS SEBAGAI ALAT PEMBAYARAN KEPADA PELAKU USAHA IKAN HIAS JATINEGARA Haholongan, Rutinaias; Kananto, R.; Fazreen, Syahira; Putri, Divani Rahma; Hapsari, Aliffia Dea; Nirmalisa, Nirmalisa; Septiana, Nia
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.26973

Abstract

Tujuan diadakan kegiatan penyuluhan ini yaitu untuk meningkatkan pengetahuan dan pemahaman adaptasi pelaku usaha terhadap teknologi guna menghadapi transformasi digital yang terjadi secara terus-menerus dan semakin cepat. Serta meningkatkan minat tentang penggunaan aplikasi digital QRIS pada pelaku usaha Pasar Ikan Hias di Jatinegara sebagai alat pembayarany efisien dan mudah digunakan yang diharapkan dapat meningkatkan daya saing dan keberlanjutan usaha di era digital. Kegiatan pengabdian meliputi penyuluhan tentang penggunaan QRIS di Pasar Ikan Hias Jatinegara, Jakarta Timur. Ada 15 peserta yang diundang untuk mengikuti kegiatan penyuluhan tentang penggunaan QRIS sebagai metode pembayaran pelaku usaha. Penyuluhan dan pemaparan materi mengenai pendaftaran dan penggunaan QRIS sangat diterima dengan baik oleh pelaku usaha Ikan Hias yang berada di Pasar Jatinegara. Penyuluhan ini terbukti efektif mengubah pemikiran sebagian pelaku usaha mengenai pergantian alat transaksi dari transaksi konvensional ke transaksi digital, sehingga mereka terfikir untuk menambahkan QRIS sebagai alat pembayaran yang legal dan dapat digunakan di kedai mereka masing-masing.
Social Influence, Self Awareness, and Social Media in Sustainable Fashion Purchase Intention as Far as the Eye Sees Generation Z: The Role of Perceived Value Septiana, Nia; Salomo Anthonino Kumenaung, Dean; Faruqi, Faris; Hendryadi, Hendryadi
Journal of Accounting, Management, and Economics Research (JAMER) Vol 4 No 2 (2026): JANUARY 2026
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jamer.v4i2.334

Abstract

Objective: This study examines the effects of social influence, self-awareness, and social media on sustainable fashion purchase intention among Generation Z, with perceived value as a mediating variable. Methods: A quantitative causal-associative approach was applied. Data were collected through online questionnaires distributed via Google Forms to Generation Z respondents aged 18–27 who were familiar with sustainable fashion products. A total of 190 valid responses were analyzed using SmartPLS. Findings: The results show that social influence, social media, and perceived value positively and significantly affect sustainable fashion purchase intention among Generation Z, while self-awareness has a positive but insignificant effect. Moreover, self-awareness and social media significantly influence perceived value, whereas social influence does not. Perceived value mediates the effects of self-awareness and social media on purchase intention but does not mediate the effect of social influence. Originality and Contributions: This study enriches empirical research on sustainable fashion consumption among Generation Z in Indonesia and emphasizes the role of perceived value as a partial mediator. Focusing on Sejauh Mata Memandang consumers, the findings offer practical insights for sustainable fashion marketing strategies.
Co-Authors Faruqi, Faris Fazreen, Syahira Hapsari, Aliffia Dea Hendryadi Hendryadi Kananto, R. Nirmalisa, Nirmalisa Putri, Divani Rahma Rutinaias Haholongan Salomo Anthonino Kumenaung, Dean