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All Journal BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat PROGRESIF Jurnal Riset Manajemen dan Bisnis
Fazreen, Syahira
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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Exploring the role of emotional and social values in product purchases decision Salsabila, Mitha Rosa; Fazreen, Syahira; Putri, Divani Rahma; Titania, Titania; Ramadhani, Hafidz
Jurnal Riset Manajemen dan Bisnis Vol 8 No 2 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jrmb.v8i2.1004

Abstract

This study aims to analyze the impact of emotional value, social value, and awareness on halal purchase decisions. A purposive sampling method was utilized, resulting in 113 respondents. The results indicate that emotional value positively and significantly influences halal purchase decisions, suggesting that consumers who attribute high emotional value to halal products are more inclined to buy them. Conversely, the study indicates that social value and trust do not significantly impact halal purchase decisions. While emotional value was significant, the lack of impact from social value and trust suggests a need for consumer education. Companies should invest in educating consumers about the benefits and quality of halal products, which may help build trust and awareness over time
Strategi Kualitas Layanan dalam Meningkatkan Penjualan pada Usaha Kedai Om Bew & Biliar Aziizah, Yaafi'ah; Billah, Faiq; Fazreen, Syahira; Faruqi, Faris; Hendryadi, Hendryadi
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 7 No 2 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v7i2.1613

Abstract

This community service activity aims to increase sales by 45% within three months compared to the previous quarter, through enhanced customer satisfaction and loyalty by optimizing service quality at Kedai Om Bew & Billiard, located at Ruko Marco, Jatiluhur, Jatiasih District, Bekasi City, West Java. The activity adopts an action research approach, focusing on employee training to improve service skills and monitoring customer satisfaction through surveys and direct observation. The evaluation of human resource strategies is carried out in cycles, including planning, implementation, observation, and reflection. The results indicate that service quality improvement significantly contributes to customer satisfaction, increasing from 46.5% to 93%, and repeat purchases reach 92%. Thus, improving service quality has proven effective in building customer loyalty and supporting sales growth at Kedai Om Bew & Billiard.
Strategi Promosi melalui Media Sosial dalam Meningkatkan Penjualan pada Usaha Kedai Om Bew & Billiard Fazreen, Syahira; Billah, Faiq; Aziizah, Yaafi'ah; Faruqi, Faris; Hendryadi, Hendryadi
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol. 5 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v5i2.199

Abstract

This community engagement program aims to enhance exposure and increase sales for a microenterprise by implementing a social media-based digital marketing strategy. The partner for this program is Kedai Om Bew & Billiard, targeting Generation Z with moderate income, active on social media, and having a high social lifestyle. The method used is an action research approach through intensive mentoring in creating regular marketing content on Instagram and TikTok platforms. The results show a significant improvement in digital reach, with 631 profile visits and 39,227 views on TikTok, 2,565 profile visits and 68,183 views on Instagram. The evaluation was conducted through engagement analysis and visitor surveys, revealing increased customer interest and interaction. Implementing this digital marketing strategy contributed to a 52.54% increase in sales compared to the previous quarter. These findings demonstrate that promotional digitalization through social media is an effective solution to support the growth of MSMEs in the digital era.
PENYULUHAN PENGGUNAAN QRIS SEBAGAI ALAT PEMBAYARAN KEPADA PELAKU USAHA IKAN HIAS JATINEGARA Haholongan, Rutinaias; Kananto, R.; Fazreen, Syahira; Putri, Divani Rahma; Hapsari, Aliffia Dea; Nirmalisa, Nirmalisa; Septiana, Nia
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.26973

Abstract

Tujuan diadakan kegiatan penyuluhan ini yaitu untuk meningkatkan pengetahuan dan pemahaman adaptasi pelaku usaha terhadap teknologi guna menghadapi transformasi digital yang terjadi secara terus-menerus dan semakin cepat. Serta meningkatkan minat tentang penggunaan aplikasi digital QRIS pada pelaku usaha Pasar Ikan Hias di Jatinegara sebagai alat pembayarany efisien dan mudah digunakan yang diharapkan dapat meningkatkan daya saing dan keberlanjutan usaha di era digital. Kegiatan pengabdian meliputi penyuluhan tentang penggunaan QRIS di Pasar Ikan Hias Jatinegara, Jakarta Timur. Ada 15 peserta yang diundang untuk mengikuti kegiatan penyuluhan tentang penggunaan QRIS sebagai metode pembayaran pelaku usaha. Penyuluhan dan pemaparan materi mengenai pendaftaran dan penggunaan QRIS sangat diterima dengan baik oleh pelaku usaha Ikan Hias yang berada di Pasar Jatinegara. Penyuluhan ini terbukti efektif mengubah pemikiran sebagian pelaku usaha mengenai pergantian alat transaksi dari transaksi konvensional ke transaksi digital, sehingga mereka terfikir untuk menambahkan QRIS sebagai alat pembayaran yang legal dan dapat digunakan di kedai mereka masing-masing.
Co-Authors Aziizah, Yaafi'ah Billah, Faiq Faruqi, Faris Hapsari, Aliffia Dea Hendryadi Hendryadi Kananto, R. Nirmalisa, Nirmalisa Putri, Divani Rahma Ramadhani, Hafidz Rutinaias Haholongan Salsabila, Mitha Rosa Septiana, Nia Titania, Titania