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All Journal Jurnal Ilmiah Sistem Informasi dan Ilmu Komputer Journal of Creative Student Research Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Yuliani Dewi Risanti Sunarya
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Arts Humanities Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation

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STRATEGI EVENT MARKETING ALLO BANK DALAM MENINGKATKAN PENGGUNA ALLO BANK (STUDI KASUS PADA EVENT ALLO BANK FESTIVAL) Madeleine Andrea Julietta; Iwan Koswara; Yuliani Dewi Risanti Sunarya
Jurnal ilmiah Sistem Informasi dan Ilmu Komputer Vol. 3 No. 2 (2023): Juli : Jurnal ilmiah Sistem Informasi dan Ilmu Komputer
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juisik.v3i2.471

Abstract

Dengan melihat perkembangan bank digital yang bermunculan di Indonesia, Allo Bank hadir sebagai bank digital yang melakukan sesuatu yang berbeda untuk bersaing dengan bank digital lainnya. Tujuan dari penelitian ini adalah untuk mengetahui alasan Allo Bank memilih strategi event marketing Allo Bank Festival, untuk mengetahui audiens sasaran Allo Bank Festival, untuk mengetahui tujuan komunikasi Allo Bank Festival, untuk mengetahui rancangan komunikasi Allo Bank Festival, untuk mengetahui saluran komunikasi Allo Bank Festival, untuk mengetahui penetapan anggaran komunikasi Allo Bank Festival, untuk mengetahui bauran komunikasi Allo Bank Festival, dan untuk mengetahui hasil komunikasi Allo Bank Festival. Dalam penelitian ini digunakan metode penelitian studi kasus dengan pendekatan kualitatif yang dimana penulis melakukan wawancara dan studi dokumentasi untuk menghimpun data penelitian. Wawancara dilakukan dengan 6 narasumber yang merupakan pekerja dari Allo Bank dan CXO Media, serta pengunjung Allo Bank Festival. Hasil penelitian menunjukkan bahwa Allo Bank memilih strategi event marketing Allo Bank Festival berdasarkan analisis situasi dengan melihat kecenderungan kondisi pada saat itu. Dalam pelaksaan strategi tersebut, Allo Bank sangat diuntungkan oleh CT Corp sebagai induk perusahaannya yang merupakan salah satu ekosistem bisnis terbesar di Indonesia sehingga perencanaan hingga pelaksanaannya pun dapat berjalan dengan baik. Namun, Allo Bank juga merencanakan setiap tahapan strateginya dengan penuh pertimbangan dan perencanaan yang baik sehingga seluruh pesan persuasif dapat diterima dengan baik dan tercipta peningkatan awareness dan pengguna baru yang tinggi.
Informasi Konten Sportainment TEPOK BULU’23 Pada Youtube Vindes Terhadap Sikap Viewers Imtiyaz Yasmin; Funny Mustikasari Elita; Yuliani Dewi Risanti Sunarya
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 2 (2024): Mei : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i2.100

Abstract

This study aims to determine the effect of TEPOK BULU'23 sportainment content information on YouTube Vindes on viewers' attitudes. TEPOK BULU'23 sportainment content information on YouTube Vindes to shape viewers' attitudes towards badminton. The information component is divided into two, namely information valence and information weight. This research uses quantitative methods with data collection techniques, namely using questionnaires in the form of Google Forms and literature studies as research references. The population in this study was 115 and calculated using the Slovin formula, a research sample of 90 respondents was obtained. The sampling technique used in this study was simple random sampling. The analysis used in this research is descriptive analysis and inferential analysis, which is processed through the IBM SPSS Statistics application. The results of this study indicate that simultaneously TEPOK BULU'23 sportainment content information on YouTube Vindes (X) has a significant effect on the attitude of viewers (Y). Then, partial testing for the information valence sub variable (X1) has a significant effect on the viewers' attitude (Y), while the information weight sub variable (X2) has no significant effect on the viewers' attitude (Y).
Adaptasi Lintas Budaya Mahasiswa Indonesia di Lingkungan Perguruan Tinggi Taiwan Rania Alvita Rahma Badri; Kismiyati El Karimah; Yuliani Dewi Risanti Sunarya
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 4 (2024): November : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i4.257

Abstract

Studying abroad requires students to adapt to new educational systems and cultures. This study explores the cross-cultural adaptation process of Indonesian students in the 2023 Indonesian International Student Mobility Awards (IISMA) Vokasi program in Taiwan. Using a qualitative case study approach, semi-structured interviews and documentation were conducted to examine the multifaceted challenges during a semester-long stay. Findings reveal significant adaptation challenges, including language barriers, non-verbal communication issues, and different educational systems. Students experienced initial stress due to unfamiliar environments, followed by gradual adaptation through proactive engagement and support systems. The study highlights three stages of adaptation: stress, adaptation, and growth, based on Kim's Integrative Communication Theory of Cross-Cultural Adaptation. These stages are supported by personal and social communication, environmental factors, individual ethnic proximity, and adaptive character. Further studies could explore how subcultures from the awardees' home regions influence their adaptation process in different areas of Taiwan, each with its unique Taiwanese subcultural characteristics. Additionally, comparative studies on each awardee by examining the subcultures of their home regions can provide a broader understanding of specific cultural aspects in the cross-cultural adaptation process and improve the development of more effective cultural exchange programs.
Strategi Influencer Marketing HAUS! Indonesia Pada Produk Silky Pudding Dalam Membangun Customer Engagement Nadia Davina Destitha K; Dedi Rumawan Erlandia; Yuliani Dewi Risanti Sunarya
Journal of Creative Student Research Vol. 2 No. 4 (2024): Agustus : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v2i4.4093

Abstract

Rapid technological developments have made conventional marketing communications turn digital by utilizing the internet and social media. This is felt and done HAUS! Indonesia to create effective, creative and innovative marketing communications strategies. HAUS! Indonesia implements influencer marketing to achieve marketing campaign objectives, one of which is building customer engagement with silky pudding products. The researcher aims to find out and explain the influencer marketing strategy of HAUS! Indonesia on silky pudding products in building customer engagement. This research uses descriptive qualitative methods and collects data through in-depth interviews with 3 informants who are directly involved in influencer marketing activities at HAUS! Indonesia. The results obtained are HAUS! Indonesia divides the influencer marketing strategy into three stages, namely: 1) Planning, determining goals, segmentation, target market, differentiation and product positioning, planning content and message strategy, selecting media, selecting influencers according to criteria, and determining the schedule for uploading influencer content; 2) Implementation, providing direction in the form of briefs, product delivery, checking, approving, uploading content, and interacting with the audience; 3) Evaluation; carried out on insights, sales figures, ratecards, content, communication with influencers, consumer engagement, challenges and obstacles
Co-Authors Dedi Rumawan Erlandia Funny Mustikasari Elita Imtiyaz Yasmin Iwan Koswara Kismiyati El Karimah Madeleine Andrea Julietta Nadia Davina Destitha K Rania Alvita Rahma Badri