Articles
<![CDATA[WORKSHOP PEMASARAN ONLINE PRODUK INDUSTRI KEREATIF MELALUI MEDIA SOSIAL DI KECAMATAN CIKALONG KABUPATEN TASIKMALAYA ]]>
<![CDATA[- Prijana]]>;
<![CDATA[Neneng Komariah]]>;
<![CDATA[Iwan Koswara]]>;
<![CDATA[Andri Yanto]]>
<![CDATA[ Dharmakarya Vol 6, No 3 (2017): September ]]>
Publisher : <![CDATA[Universitas Padjadjaran ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (392.078 KB)
|
DOI: 10.24198/dharmakarya.v6i3.14832
<![CDATA[Berdasarkan hasil penelitian kami dalam Hibah PUPT Tahun 2017 yang berjudul “Eksplorasi Model Pemberdayaan Masyarakat Berbasis Jaringan Informasi Komunitas Industri Kreatif Dalam Mengatasi Kemiskinan” menunjukkan hasil bahwa belum optimalnya kegiatan promosi produk yang para pelaku industri kreatif terutama usaha kuliner. Oleh karena itu, kami berupaya untuk memberikan peningkatan kapasitas pelaku usaha dalam mempromosikan produk yang mereka miliki. Tim kami memberikan pelatihan kepada 17 orang peserta terkait bagaimana mempromosikan produk industri kreatif kuliner berbasis online menggunakan media sosial yang sangat mudah digunakan dengan investasi yang tidak besar namun memiliki dampak yang luas. Metode yang digunakan untuk menyelesaikan malasah tersebut adalah melalui pelatihan dan pendampingan bagaimana melakukan promosi produk melalui media sosial. Hasil dari kegiatan adalah adanya peningkatan pemahaman tentang pentingnya promosi dalam kegiatan industri kretif kuliner serta dampak dari adanya promosi menggunakan media sosial terutama menggunakan media facebook, serta para peserta dapat mempraktikkan dan membuat media promosi produk melalui facebook sebagai bagian dari kemampuan dan keterampilan praktis tentang promosi melalui media sosial dengan menggunakan perangkat telepon pintar yang terkoneksi internet dari para pelaku usaha disertai dengan bentuk pengemasan produk untuk dimuat di media sosial.]]>
<![CDATA[Revitalisasi Pembangunan Pendidikan Melalui Pendekatan Komunikasi Pendidikan ]]>
<![CDATA[Iwan Koswara]]>
<![CDATA[ Jurnal Agregasi : Aksi Reformasi Government dalam Demokrasi Vol 6 No 1 (2018) ]]>
Publisher : <![CDATA[Prodi Ilmu Pemerintahan FISIP Universitas Komputer Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (584.632 KB)
|
DOI: 10.34010/agregasi.v6i1.849
<![CDATA[Pendidikan merupakan salah satu penentu kemajuan bangsa dan pembentuk para National Builders yang berkompetisi secara global, hal ini dikarenakan pendidikan mempunyai peranan dalam meningkatkan kualitas manusia sebagai sumber daya pembangunan dan titik sentral dalam upaya keberhasilan pembangunan tersebut. Pembangunan pendidikan diarahkan untuk menghasilkan insan Indonesia cerdas dan kompetitif melalui peningkatan ketersediaan, keterjangkauan, kualitas, relevansi, kesetaraan, dan kepastian memperoleh layanan pendidikan secara merata. Oleh karenanya, melalui komunikasi pendidikan proses revitalisasi pembangunan pendidikan penting dilakukan, untuk membangun strategi maupun program-program pendidikan yang dapat mendukung terhadap peningkatan mutu pendidikan.]]>
<![CDATA[PEMERTAHANAN WARISAN BUDAYA BANGSA MELALUI SENI TRADISIONAL ]]>
<![CDATA[Santi Susanti]]>;
<![CDATA[Iwan Koswara]]>
<![CDATA[ Jurnal Akrab Juara Vol 3 No 3 (2018) ]]>
Publisher : <![CDATA[Yayasan Akrab Pekanbaru ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[Culture existence, as one of the nation's identity, ought to be maintained in order not to be lost. Although the times keep changing, the original identity of the nation, should not be faded and diplaced by outside culture that comes slowly through information and communication technology development. Generations that lives in this millennial era is different than its predecessor generation, especially with the presence of digital media, which has become part of an integral part of their lives. This paper aims to reveal the efforts of traditional Sundanese dance artist in introducing Indonesian to the local community and abroad.. Using qualitative descriptive method with phenomenology approach, the results shows, the efforts to introduce traditional Sundanese Dance made through performances in a variety of arts events and missions abroad. Communication used is mostly symbolic communication that manifests in the form of dances as well as its supporting elements. Keywords: millennial, culture, identity, artistry, symbolic communication.]]>
<![CDATA[MEMAKNAI KASUNDAAN SENIMAN KARAWITAN SUNDA TAN DESENG ]]>
<![CDATA[Santi Susanti]]>;
<![CDATA[Iwan Koswara]]>
<![CDATA[ Jurnal Akrab Juara Vol 4 No 5 (2019) ]]>
Publisher : <![CDATA[Yayasan Akrab Pekanbaru ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[This paper aims to reveal the experience of Tan Deseng, a Sundanese musical artist of Chinese descent, in interpreting the kasundaan he lived. This paper is based on the existence of Chinese descendants who behave in a Sundanese, even more Sundanese than the Sundanese themselves. The qualitative method of phenomenology is used for the collection and analysis of data in revealing Tan Deseng's experience to live as a Sundanese. The results showed that Tan Deseng lives as a Sundanese with all its aspects, from the Sundanese language, Muslim, married to Sundanese, philosophy of life, to the arts as the identity of a Sundanese. According to the criteria of a Sundanese, it can be said that Tan Deseng is a Sundanese subjectively and socio-culturally.]]>
<![CDATA[Penerapan Teknik Penyuntingan Kontinuitas dalam Video Dokumenter “Batas Tanpa Batas” ]]>
<![CDATA[Hardifa Reinka Khairani]]>;
<![CDATA[Iwan Koswara]]>;
<![CDATA[Jimi Narotama Mahameruaji]]>
<![CDATA[ Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal ]]>
Publisher : <![CDATA[IAI Nasional Laa Roiba Bogor ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47467/comit.v2i2.3806
<![CDATA[Inclusive and equitable education for children with special needs (ABK) in Indonesia still faces various significant challenges. This writing analyzes the application of continuity editing techniques in the documentary video "Batas Tanpa Batas" which tells the story of Djulaiha Sukmana's struggle in establishing Yayasan Biruku, an institution that provides quality education for ABK who are often marginalized from the conventional education system. The role of the editor in this documentary is crucial, not only as a visual processor but also as an influential agent in shaping public perception and sparking discussions about the importance of inclusive education. The writer as an editor uses continuity editing techniques such as L-Cut, Cutaway, and Color Grading to create a cohesive and emotional narrative. The editing process also includes offline and online stages, which aim to optimize visuals and audio to strengthen the message conveyed. This documentary shows that the editor has a strategic role in managing the story flow and ensuring effective transitions between scenes, so that the message about the importance of inclusive education can be well conveyed to the audience. The purpose of this writing is to enhance understanding of the important role of editors in supporting advocacy for inclusive education for ABK through documentary media. Additionally, this effort aims to identify and evaluate effective methods in content presentation that can influence and change society's views on inclusive education.]]>
<![CDATA[Penggabungan Gaya Ekspositori dan Observasional dalam Produksi Film Dokumenter ]]>
<![CDATA[Marsha Diva Fidela Saputra]]>;
<![CDATA[Iwan Koswara]]>;
<![CDATA[Jimi Narotama Mahameruaji]]>
<![CDATA[ Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal ]]>
Publisher : <![CDATA[IAI Nasional Laa Roiba Bogor ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47467/comit.v2i2.3807
<![CDATA[Documentary films have evolved significantly and have a character based on their complex and profound narratives that present facts based on data. This research aims to explore the impact of the integration of documentary style between expository and observational on the role of scriptwriters in documentary production. This is based on the increasing production of documentary films in Indonesia across various channels on platforms like YouTube, one of which is Channel Watchdoc. Using a descriptive approach, data were collected through theories, perspectives, and the personal experiences of the researcher as a scriptwriter in documentary production. The results indicate that scriptwriters play a crucial role in creating the story and maintaining the narrative flow to appear natural and spontaneous. Additionally, scriptwriters ensure the consistency of the pre-planned focus, even with significant improvisations based on field occurrences. The conclusion of this research emphasizes that, despite the various challenges posed by combining expository and observational storytelling techniques, the presence of skilled scriptwriters is essential for maintaining the naturalness and consistency of a documentary film. This approach offers a new perspective for viewers, allowing them to directly perceive situations and conditions with the hope of providing benefits and inspiring action and change.]]>
<![CDATA[Implementasi Teknik Reportase untuk Penulisan Naskah Video Feature ]]>
<![CDATA[Ghathfan Ariiq Muhammad]]>;
<![CDATA[Iwan Koswara]]>;
<![CDATA[Rinda Aunillah]]>
<![CDATA[ Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal ]]>
Publisher : <![CDATA[IAI Nasional Laa Roiba Bogor ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47467/comit.v2i2.3844
<![CDATA[The development of technology continues to grow rapidly, with the presence of social media being one of the evidences of this technological advancement. The diversity of social media today also influences the types of content that can be presented on these platforms, one of which is video. In the video production process, a scriptwriter plays a crucial role. There are various types of videos, one of which is a feature video that covers a factual or real event. Producing a factual feature video can be achieved by applying reporting techniques to the scriptwriting process. Therefore, the role of the scriptwriter is very important, and the application of these reporting techniques is expected to assist in gathering the necessary facts and data to ensure that the resulting feature video is factual and truly reflects events occurring in society. The method used is a descriptive method, explaining based on the author's experience as a scriptwriter in creating feature videos. It is hoped that this writing can provide new insights into how to apply reporting techniques to feature video scriptwriting.]]>
<![CDATA[Penerapan Teknik Framing dalam Editing Video Feature ]]>
<![CDATA[Ufayra Syahidina]]>;
<![CDATA[Iwan Koswara]]>;
<![CDATA[Rinda Aunillah]]>
<![CDATA[ Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal ]]>
Publisher : <![CDATA[IAI Nasional Laa Roiba Bogor ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47467/comit.v2i2.3845
<![CDATA[This article discussed the application of framing techniques during the video feature editing process, focusing on how framing influenced the presentation of the story to the audience. This study was motivated by the transformation of journalism in the digital era, where video features became one of the popular reporting formats. Video features allowed for an in-depth exploration of topics and provided broader context. Framing techniques were used to select and highlight certain aspects within the video, shaping audience perception and understanding. The video feature editing process involved several stages, including clip selection, emphasis on key aspects, exclusion of irrelevant elements, and the elaboration of additional information. This study employed a descriptive analytical method with a case study on the video feature “Kuliner Legendaris: Sukses Melintasi Dekade”. The analysis results showed that effective framing techniques could guide public opinion, build empathy, and encourage action from the audience. Video editors played a key role in applying framing techniques to ensure the story conveyed matched the narrative's purpose.]]>
<![CDATA[STRATEGI EVENT MARKETING ALLO BANK DALAM MENINGKATKAN PENGGUNA ALLO BANK (STUDI KASUS PADA EVENT ALLO BANK FESTIVAL) ]]>
<![CDATA[Madeleine Andrea Julietta]]>;
<![CDATA[Iwan Koswara]]>;
<![CDATA[Yuliani Dewi Risanti Sunarya]]>
<![CDATA[ Jurnal ilmiah Sistem Informasi dan Ilmu Komputer Vol. 3 No. 2 (2023): Juli : Jurnal ilmiah Sistem Informasi dan Ilmu Komputer ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55606/juisik.v3i2.471
<![CDATA[Dengan melihat perkembangan bank digital yang bermunculan di Indonesia, Allo Bank hadir sebagai bank digital yang melakukan sesuatu yang berbeda untuk bersaing dengan bank digital lainnya. Tujuan dari penelitian ini adalah untuk mengetahui alasan Allo Bank memilih strategi event marketing Allo Bank Festival, untuk mengetahui audiens sasaran Allo Bank Festival, untuk mengetahui tujuan komunikasi Allo Bank Festival, untuk mengetahui rancangan komunikasi Allo Bank Festival, untuk mengetahui saluran komunikasi Allo Bank Festival, untuk mengetahui penetapan anggaran komunikasi Allo Bank Festival, untuk mengetahui bauran komunikasi Allo Bank Festival, dan untuk mengetahui hasil komunikasi Allo Bank Festival. Dalam penelitian ini digunakan metode penelitian studi kasus dengan pendekatan kualitatif yang dimana penulis melakukan wawancara dan studi dokumentasi untuk menghimpun data penelitian. Wawancara dilakukan dengan 6 narasumber yang merupakan pekerja dari Allo Bank dan CXO Media, serta pengunjung Allo Bank Festival. Hasil penelitian menunjukkan bahwa Allo Bank memilih strategi event marketing Allo Bank Festival berdasarkan analisis situasi dengan melihat kecenderungan kondisi pada saat itu. Dalam pelaksaan strategi tersebut, Allo Bank sangat diuntungkan oleh CT Corp sebagai induk perusahaannya yang merupakan salah satu ekosistem bisnis terbesar di Indonesia sehingga perencanaan hingga pelaksanaannya pun dapat berjalan dengan baik. Namun, Allo Bank juga merencanakan setiap tahapan strateginya dengan penuh pertimbangan dan perencanaan yang baik sehingga seluruh pesan persuasif dapat diterima dengan baik dan tercipta peningkatan awareness dan pengguna baru yang tinggi.]]>
<![CDATA[Community-based Empowerment: Unveiling patron-client Patterns in Voluntary Trader Partnerships for Enhanced Production in Desa Kolot, Cikalong Tasikmalaya ]]>
<![CDATA[Prijana, Prijana]]>;
<![CDATA[Iwan Koswara]]>;
<![CDATA[Neneng Komariah]]>
<![CDATA[ Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Vol. 7 No. 2 (2023): Jurnal Pemberdayaan Masyarakat ]]>
Publisher : <![CDATA[UIN Sunan Kalijaga, Yogyakarta, Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.14421/jpm.2023.072-01
<![CDATA[Enhancing production activities in Desa Kolot, Cikalong Tasikmalaya is achieved through mutually beneficial partnerships among traders, exemplifying a community-driven empowerment model. This approach is introduced as a response to counter the negative perceptions associated with interventionist empowerment strategies implemented by head of village. The objective of this research is to uncover the interconnected pattern involving traders with ample capital collaborating with those lacking financial resources. Employing a qualitative methodology with a phenomenological approach, the data analysis utilizes the patron-client theory. The study identifies the effectiveness of an empowerment model that optimizes the local potential of traditional snack production, deeply rooted in the community’s traditions. The empowerment mechanism is executed through voluntary connections established between major traders providing capital and smaller traders contributing culinary products. Small traders, as beneficiaries, get provision of materials, production tools, and skill enhancements offered by larger traders. Similarly, major traders benefit by gaining access to a market for the product of culinary, thereby expanding their customer base. These personal, voluntary, and tradition-bound relationships reflect dyadic connections characterized by an imbalance, potentially leading to domination and exploitation.]]>
