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All Journal A Social Science and Entrepreneurship Journal
Khintari, Muhammad Amien
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Economics, Econometrics & Finance

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Analysis of Almeera Hijab's Marketing Communication Strategy in an Effort to Maintain Consumer Loyalty Amid the Corona Pandemic Outbreak Khintari, Muhammad Amien; Nur, Dini Hajah; Medi, Ilham; Fauziyah, Azizah; Nurfitriya, Mira
A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.21 KB) | DOI: 10.17509/asset.v1i1.32791

Abstract

The purpose of this study was to determine the loyalty of Almeera Hijab consumers during the Covid-19 pandemic. The research model in this study is to use a qualitative descriptive method, namely the researcher describes and describes the data obtained from the research results then the conclusion is drawn to determine the marketing communication strategy that is in Almeera Hijab. The results of this study are whether or not in the situation of the Covid-19 pandemic, consumer loyalty can still be maintained, even if it does not rule out the possibility of adding new consumers.
INFLUENCE OF CORPORATE SOCIAL APPLICATION RESPONSIBILITY TO PROFITABILITY IN ALMEERA ATELIER Khintari, Muhammad Amien; Fauziyah, Azizah; Koeswandi, Tika Annisa Lestari
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1086.757 KB) | DOI: 10.17509/asset.v2i2.47025

Abstract

The purpose of this study, namely to find out the general description of Corporate Social Responsibility (CSR) and profitability at Almeera Atelier and determine the effect of Corporate Social Responsibility on profitability at Almeera Atelier. The object of this research is Almeera Atelier. The method used in this study is a quantitative research method with descriptive and associative approaches because of the variables that will be examined in relation to it and its purpose is to present a structured picture. The results of this study have an influence in the implementation of CSR on increasing profitability.
Co-Authors Azizah Fauziyah Koeswandi, Tika Annisa Lestari Medi, Ilham Nur, Dini Hajah Nurfitriya, Mira