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All Journal A Social Science and Entrepreneurship Journal
Kathleen, Sabrina
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Economics, Econometrics & Finance

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The Implementation of Social Business Model Canvas on Mie Qta Kathleen, Sabrina; Fauziyah, Azizah; Kanita, Ghia Ghaida
A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.649 KB) | DOI: 10.17509/asset.v1i2.48991

Abstract

The purpose of this study was to  to find out how to implement the social business model for the Mie Qta business. Mie Qta is a business in the FB (food and beverage) industry that has been established since 2018 and is located in the South Tangerang Region. Mie Qta's initial business model is a general business model that has been widely used by other businesses. Mid-2020 Mie Qta began to remodel its business model into a social business model that started with a collaboration with one of the fundraiser communities in Jakarta (Goodsforgood) to raise funds for medical personnel treating COVID-19 victims. Seeing the planning of Mie Qta in implementing the Social Business Model Canvas, it is necessary to do research on the social business model that aims to find out how to implement the social business model for the Mie Qta business. 
Wardah Marketing Communication Strategy to Improve Brand Image During Covid-19 Pandemic Kathleen, Sabrina; Nurmelinda, Risma Dewi; Koeswandi, Tika Annisa Lestari; Budiman, Arief; Yusuf, Ismail
A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.041 KB) | DOI: 10.17509/asset.v1i1.32802

Abstract

This study aims to determine the effect of the marketing communication strategy that has been carried out by Wardah on his consumers in the midst of the Covid-19 pandemic. Using a qualitative descriptive method with an exploratory descriptive approach. Techniques for data analysis use interactive qualitative descriptive methods in the first form, namely collecting data then data reduction, data display, and conclusions/ interpretive verification. Based on the results of the study, it was concluded that Wardah had used the right communication strategy during this pandemic to be able to maintain their brand image. Consumers remain loyal to Wardah because the brand image is very well formed. The advice that can be conveyed to Wardah is to create something that attracts the attention of consumers while maintaining a good brand image in the midst of the current pandemic.
Co-Authors Azizah Fauziyah Chatarina Umbul Wahyuni Ghia Ghaida Kanita, Ghia Ghaida Ismail Yusuf, Ismail Koeswandi, Tika Annisa Lestari Nurmelinda, Risma Dewi