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All Journal A Social Science and Entrepreneurship Journal
Nurmelinda, Risma Dewi
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Economics, Econometrics & Finance

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Analysis of Social Entrepreneurship Business Model Glenys Store Nurmelinda, Risma Dewi; Yusuf, Ismail
A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (511.349 KB) | DOI: 10.17509/asset.v1i2.48993

Abstract

 The purpose of Analysis of Social Entrepreneurship Model Glenys Store. This study aims to: (a) Knowing the meaning of social models, (b) Knowing social enterprise models, (c) Knowing the Glenys Store social business model. This research was conducted by utilizing a literature study. This research approach is qualitative. The result of this research is the business model method that can be used is the Business Model Canvas which is a logical description model of how an organization creates, delivers and captures value. Therefore, the suitable model for Glenys Store based on BMC is the Service Subsidization Model.
Wardah Marketing Communication Strategy to Improve Brand Image During Covid-19 Pandemic Kathleen, Sabrina; Nurmelinda, Risma Dewi; Koeswandi, Tika Annisa Lestari; Budiman, Arief; Yusuf, Ismail
A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.041 KB) | DOI: 10.17509/asset.v1i1.32802

Abstract

This study aims to determine the effect of the marketing communication strategy that has been carried out by Wardah on his consumers in the midst of the Covid-19 pandemic. Using a qualitative descriptive method with an exploratory descriptive approach. Techniques for data analysis use interactive qualitative descriptive methods in the first form, namely collecting data then data reduction, data display, and conclusions/ interpretive verification. Based on the results of the study, it was concluded that Wardah had used the right communication strategy during this pandemic to be able to maintain their brand image. Consumers remain loyal to Wardah because the brand image is very well formed. The advice that can be conveyed to Wardah is to create something that attracts the attention of consumers while maintaining a good brand image in the midst of the current pandemic.
Co-Authors Chatarina Umbul Wahyuni Ismail Yusuf, Ismail Kathleen, Sabrina Koeswandi, Tika Annisa Lestari