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All Journal Journal of Economics and Public Health
Kholil, Masrukhan
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Economics, Econometrics & Finance Education Public Health

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The Influence of Market Orientation and Entrepreneurial Orientation on Competitive Advantage with Product Innovation as an Intervening Variable Rizqiyyah, Ayu Wirani; Supriyono, Supriyono; Rusdianto, Hutomo; Kholil, Masrukhan
Journal of Economics and Public Health Vol 2 No 3 (2023): Journal of Economics and Public Health: September 2023
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v2i3.2356

Abstract

This research aims to analyze the extent of the influence of market orientation and entrepreneurial orientation in building competitive advantage with product innovation as an intervening variable at Gravitasi Teras Muria Café and Resto. The population in this study were all visitors who had come and made purchases at Gravitasi Teras Muria Café and Resto. The research results show that market orientation has no effect on competitive advantage, entrepreneurial orientation has no effect on competitive advantage, market orientation has a positive and significant effect on product innovation, entrepreneurial orientation has a positive and significant effect on product innovation, product innovation has a positive and significant effect on competitive advantage, orientation the market has a positive and significant effect on competitive advantage through product innovation as an intervening variable, and entrepreneurial orientation has a positive and significant effect on competitive advantage through product innovation as an intervening variable.
Halal Label and Subjective Norm: Purchase Intention Through Attitude As An Intervening Variable Kholil, Masrukhan; Kuncoro, Amin
Journal of Economics and Public Health Vol 2 No 3 (2023): Journal of Economics and Public Health: September 2023
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v2i3.2362

Abstract

The aim of the research is to test halal labels, subjective norms, attitudes towards purchasing intentions. The data used in this research are primary data and secondary data. Primary data was obtained from the results of questionnaires and secondary data was obtained from literature or journals and previous research. The number of samples in this study was 100 people. The research results show that the halal label, subjective norms improve attitudes. halal label, subjective norms increase purchase intention through attitudes as an intervention.
Co-Authors Amin Kuncoro, Amin Hutomo Rusdianto, Hutomo Rizqiyyah, Ayu Wirani Supriyono Supriyono