Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Creative Research Management Journal
Ferliyanti , Herlina
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
NIAT MEMBELI PRODUK SCARLETT: PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA Alimin, Erina; Ferliyanti , Herlina; Sabri, Sabri; Nouvel, Ahmad; Gurhanawan, Gurhanawan; Susanti, Melly
Creative Research Management Journal Vol 6 No 2 (2023): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/qc29ek82

Abstract

Scarlett is one business in the beauty industry that is expanding right now. The purpose of this study is to determine the ways in which product quality, price, and brand image affect customers' inclinations to purchase Scarlett items. This kind of study is informal and quantitative. Random sampling was utilized in the sampling process, and 105 respondents made up the sample. Students utilizing Scarlett goods were the target audience for the traditional survey. Limitations in the research on how interest in buying Scarlett products is influenced by price, product quality, and brand image. Decisions about how many products to buy at once in a Scarlett store may be influenced by the results of this research.
Co-Authors Ahmad Nouvel - AMIK BSI Purwokerto Ahmad Nouvel - AMIK BSI Purwokerto Alimin, Erina Gurhanawan, Gurhanawan Nuri Aslami Susanti, Melly