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All Journal Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM)
Hardi, John
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Agriculture, Biological Sciences & Forestry Humanities Education Environmental Science Social Sciences

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USULAN PROGRAM PENGEMBANGAN PEMASARAN UNTUK MENINGKATKAN EFEKTIVITAS PRODUKSI PADA KOPERASI KAMPUNG JAHIT NUSANTARA P, Agatha Zelda Geraldine; Salsabila, Amalia Putri; Putri S, Anastasia Claudi Reta; Yurizki, Mufida Aqila; Athallah, Muhammad Rizky; Rasyidah, Nazwa Nur; Agustina, Tri Siwi; Hardi, John; Fitdiarini, Noorlaily; Sudarwito, Gurun
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 3 No. 2 (2024): Jurnal Penyuluhan dan Pemberdayaan Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v3i2.692

Abstract

This research explores the role of MSMEs in improving Indonesia's socioeconomic conditions, with a focus on Kampung Jahit Nusantara Cooperative in Surabaya. MSMEs play an important role in absorbing labor, increasing GDP, and helping poor families escape poverty. The Kampung Jahit Nusantara Cooperative, based on labor-intensive housing, provides economic opportunities for local residents and improves the lives of poor families. Despite their positive contributions, these MSMEs face several challenges, such as weak reserve funds, unstructured financial reports, lack of digital marketing, low product quality, and lack of knowledge regarding employee manners. This research was conducted through field observations, interviews, and SWOT analysis. The results show that MSMEs have the potential to improve Indonesia's socio-economic conditions, but need to overcome some of the challenges faced.
PEMBERDAYAAN UMKM MAK PESEK: WARUNG TRADISIONAL YANG BERTRANSFORMASI DENGAN BRANDING DI SWK DUKUH MENANGGAL Saputri, Arnaning Tias; Shofiyanti, Bintang Majida; Adedarma, Elok; Salsabila, Rania; Agustin, Aprilia Nisa Riswanda; Kristiyanti , Septi Dwi; Agustina, Tri Siwi; Hardi, John; Fitdiarini, Noorlaily; Sudarwito, Gurun
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 3 No. 2 (2024): Jurnal Penyuluhan dan Pemberdayaan Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v3i2.724

Abstract

This report presents the results of an analysis of the MSME "Warung Mak Pesek." Warung Mak Pesek is a culinary business that offers various types of homemade food at the Dukuh Menanggal Culinary Tourism Center. The study aims to analyze the internal and external conditions of the MSME, identify its opportunities and challenges, and provide recommendations to enhance its competitiveness and business sustainability. The research method used in this study is qualitative, with data collection techniques including observation and interviews with the head of the Dukuh Menanggal Culinary Tourism Center, the owner, and employees of "Warung Mak Pesek." Primary data were collected through direct observation at the business location, while secondary data were obtained from previous reports. The results indicate that "Warung Mak Pesek" has products favored by customers at affordable prices but has weaknesses in product marketing and financial management. Many other stalls offer similar products, but Mrs. Sumirah, the owner of "Warung Mak Pesek," has loyal and regular customers. Based on the research results, several development strategies are proposed, including enhancing online marketing strategies, implementing a financial recording system, redesigning a more attractive banner, and providing recommendations for other raw material suppliers. The implementation of these strategies is expected to help "Warung Mak Pesek" achieve sustainable growth. Keyword: MSME, Culinary, Development, Analysis, Business Strategy
Co-Authors Adedarma, Elok Agustin, Aprilia Nisa Riswanda Athallah, Muhammad Rizky Kristiyanti , Septi Dwi Noorlaily Fitdiarini, Noorlaily P, Agatha Zelda Geraldine Putri S, Anastasia Claudi Reta Rasyidah, Nazwa Nur Salsabila, Amalia Putri Salsabila, Rania Saputri, Arnaning Tias Shofiyanti, Bintang Majida Sudarwito, Gurun Tri Siwi Agustina Yurizki, Mufida Aqila