Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM)
Saputri, Arnaning Tias
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Education Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PEMBERDAYAAN UMKM MAK PESEK: WARUNG TRADISIONAL YANG BERTRANSFORMASI DENGAN BRANDING DI SWK DUKUH MENANGGAL Saputri, Arnaning Tias; Shofiyanti, Bintang Majida; Adedarma, Elok; Salsabila, Rania; Agustin, Aprilia Nisa Riswanda; Kristiyanti , Septi Dwi; Agustina, Tri Siwi; Hardi, John; Fitdiarini, Noorlaily; Sudarwito, Gurun
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 3 No. 2 (2024): Jurnal Penyuluhan dan Pemberdayaan Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v3i2.724

Abstract

This report presents the results of an analysis of the MSME "Warung Mak Pesek." Warung Mak Pesek is a culinary business that offers various types of homemade food at the Dukuh Menanggal Culinary Tourism Center. The study aims to analyze the internal and external conditions of the MSME, identify its opportunities and challenges, and provide recommendations to enhance its competitiveness and business sustainability. The research method used in this study is qualitative, with data collection techniques including observation and interviews with the head of the Dukuh Menanggal Culinary Tourism Center, the owner, and employees of "Warung Mak Pesek." Primary data were collected through direct observation at the business location, while secondary data were obtained from previous reports. The results indicate that "Warung Mak Pesek" has products favored by customers at affordable prices but has weaknesses in product marketing and financial management. Many other stalls offer similar products, but Mrs. Sumirah, the owner of "Warung Mak Pesek," has loyal and regular customers. Based on the research results, several development strategies are proposed, including enhancing online marketing strategies, implementing a financial recording system, redesigning a more attractive banner, and providing recommendations for other raw material suppliers. The implementation of these strategies is expected to help "Warung Mak Pesek" achieve sustainable growth. Keyword: MSME, Culinary, Development, Analysis, Business Strategy
Co-Authors Adedarma, Elok Agustin, Aprilia Nisa Riswanda Hardi, John Kristiyanti , Septi Dwi Noorlaily Fitdiarini, Noorlaily Salsabila, Rania Shofiyanti, Bintang Majida Sudarwito, Gurun Tri Siwi Agustina