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All Journal Ekspektra: Jurnal Bisnis & Manajemen Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Journal Community Service Consortium
Efrata, Tommy
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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The Impact of Innovation Engagement, Functional Engagement, Emotional Engagement, and Communal Engagement on User Loyalty in Social Media Banking Industry Carolus Calvin Yorisco Putra Pratama; Efrata, Tommy
Ekspektra : Jurnal Bisnis dan Manajemen Vol 7 No 2 (2023)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/ekt.v7i2.6891

Abstract

The purpose of this study was to investigate the impact of user loyalty in social media banking on innovation engagement, functional engagement, emotional engagement, and communal engagement. With a sample of 223 banking customers who actively use social media in Indonesia, this study used survey and purposive sampling methods. Data was collected using a Google Form online questionnaire. SEM-PLS is used to process the collected data. This study tested the hypothesis that user loyalty is affected by innovation engagement, functional engagement, and emotional engagement. User loyalty is unaffected by communal engagement. As far as is known, this study is still not much research with social media objects in the banking industry compared to previous studies. The findings of this study are expected to assist Indonesian banks in determining the best strategy for increasing social media engagement in order to increase customer loyalty.
PENGARUH ENTREPRENEURIAL LEADERSHIP DAN ENTREPRENEUR’S PASSION TERHADAP PERFORMA KERJA KARYAWAN PERUSAHAAN INDUSTRI PANGAN DI INDONESIA Laurent, Ellisa; Efrata, Tommy
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.3971

Abstract

Abstract: One of the causes of decreased employee performance is a lack of leadership or entrepreneurial style. Entrepreneurial role is very important to implement in entrepreneurship because it is one of the keys to success in the company. The entrepreneurs in this study are Entrepreneurial leadership and entrepreneur's passion which have a considerable influence on employee performance and influence the company's success in achieving the goals set by supporting the human resources in the company. This research was conducted to determine the effect of entrepreneurial leadership and entrepreneur's passion on employee work performance and the effect of entrepreneurial leadership on entrepreneur's passion. Collecting research data distributed 203 questionnaires to respondents who are employees of food industry companies in Indonesia at the middle management to upper management levels. This study uses non-probability sampling, with a purposive sampling method. The data analysis technique used in this study is Smart-PLS 3.0 software with the Structural Equation Model (SEM) - Partial Least Square (PLS) method. Based on the results of this study, shows that Entrepreneurial Leadership has a significant influence on Entrepreneur's Passion, Entrepreneurial Leadership has a significant influence on Work Performance, and Entrepreneur's Passion has a significant influence on work performance.
PENINGKATAN KETAHANAN DAN KESEJAHTERAAN KELUARGA PADA KELOMPOK KELUARGA BINAAN DINAS PEMBERDAYAAN PEREMPUAN DAN PERLINDUNGAN ANAK SERTA PENGENDALIAN PENDUDUK DAN KELUARGA BERENCANA KOTA SURABAYA Dewi, Liliana; Efrata, Tommy; Christian, Timotius; Setiobudi, Auditia; Soetedja, Venny
Journal Community Service Consortium Vol 3 No 2 (2023): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v3i2.4266

Abstract

Peningkatan kesejahteraan bagi aseptor KB adalah menjadi hal yang penting khususnya di Surabaya. Kebijaksanaan tersebut menjadi tetap sangat relevan, mengingat meskipun Indonesia diakui oleh dunia internasional sudah berhasil dan memasyarakatkan gerakan keluarga berencana, namun masih terdapat berbagai kendala dalam mewujudkan keluarga sehat dan sejahtera, antara lain semakin besarnya pertumbuhan angkatan kerja termasuk angkatan kerja wanita, baik di desa maupun di kota. Sehubungan dengan usaha-usaha melembagakan norma keluarga kecil bahagia dan sejahtera maka perlu melakukan berbagai kegiatan usaha ekonomis produktif yang dapat meningkatkan pendapatan keluarga akseptor. Adapun kegiatannya terdiri dari pelatihan tentang potensi diri, literasi perencanaan keuangan keluarga, hieginisasi produk, penyajian produk, cara menjual produk, pelayanan pada konsumen, promosi, dan penggunaan sosial media. Jumlah peserta 14 orang yang berasal dari keluarga akseptor di Kelurahan Kandangan Kecamatan Benowo dengan kriteria Akseptor Keluarga Berencana, pernah memiliki usaha mikro maupun yang belum pernah memiliki usaha apa pun. Hasil akhir berupa bazar dapat berlangsung dengan lancar. Semua peserta mendapat manfaat dengan pendapatan omset yang cukup baik dan mendapat hadiah sebagai hasil dari jerih payah peserta.
Co-Authors Auditia Setiobudi Carolus Calvin Yorisco Putra Pratama Christian, Timotius Laurent, Ellisa Liliana Dewi Soetedja, Venny