Article Per Year (5 Year)
p-Index From 2020 - 2025
4.822
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Bisnis, Manajemen, dan Informatika Primanomics : Jurnal Ekonomi & Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Abadimas Adi Buana Review of Management and Entrepreneurship Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Kajian Manajemen dan Wirausaha Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Journal Community Service Consortium Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Auditia Setiobudi
Universitas Ciputra Surabaya, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 34 Documents
Search

 1   2   3   4 
Mobile Payment Products in Indonesia: Is it a Lifestyle or a Need? Setiobudi, Auditia; Sudyasjayanti, Christina; Singgih, Kevin Julianto; Gadi, Aiman Fauzi
Jurnal Manajemen Bisnis Vol 12, No 1: March 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v12i1.9440

Abstract

Research aims: This study aims to explore consumers’ preferences and perceptions of the use of mobile payments in Indonesia.Design/Methodology/Approach: This study used a comparison of Cronbach's Alpha and Cronbach’s Alpha if Item Deleted to find items preferred by mobile payment users. Factor analysis was employed to get consumers' perceptions of using mobile payment.Research findings: The results of this study found that consumer preferences for the use of mobile payments were compatible with their needs, helped complete work/needs, were used by the social environment, were easy to use, and made consumers happy. Meanwhile, consumers’ perceptions of mobile payment were formed from three factors: perceived ease of use, intention to use mobile payment, and mobile payment self-efficacy.Theoretical Contribution/Originality: This study examines the use of mobile payments in Indonesia further.Practitioners/Policy Implications: Mobile payments are not only a lifestyle because the products’ benefits are increasingly numerous and varied.Research Limitations/Implications: This research was only conducted in Java.
Program Daur Ulang Limbah Kain Perca Di Desa Munggugianti, Gresik, Jawa Timur Ismawati, Anastasia FIliana; Auditia Setiobudi; Wendra Hartono
Jurnal Abadimas Adi Buana Vol 5 No 01 (2021): Jurnal Abadimas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/abadimas.v5.i01.a2912

Abstract

Limbah rumah tangga yang banyak dan beragam dapat menyebabkan masalah lingkungan. Pengurangan limbah dapat dilakukan dengan program daur ulang, salah satunya dengan bahan kain perca. Kegiatan pengabdian kepada masyarakat dapat memberikan solusi bersama masalah sosial yang terjadi. Pemanfaatan produk limbah dengan proses yang sederhana dan bahan yang tersedia merupakan satu peluang pengembangan usaha. Peserta kegiatan adalah 11 orang warga desa Munggugianti dengan tiga narasumber sesuai dengan kepakarannya. Hasil pelatihan kegiatan pengabdian kepada masyarakat ini adadlah pengenalan proses membuat pola dan menjahit dengan metode quilting. Hasil proses lanjutan kegiatan ini adalah pembuatan produk/ prototype produk dengan bahan dasar kain perca.
Mobile Payment Products in Indonesia: Is it a Lifestyle or a Need? Setiobudi, Auditia; Sudyasjayanti, Christina; Singgih, Kevin Julianto; Gadi, Aiman Fauzi
Jurnal Manajemen Bisnis Vol 12, No 1: March 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v12i1.9440

Abstract

Research aims: This study aims to explore consumers’ preferences and perceptions of the use of mobile payments in Indonesia.Design/Methodology/Approach: This study used a comparison of Cronbach's Alpha and Cronbach’s Alpha if Item Deleted to find items preferred by mobile payment users. Factor analysis was employed to get consumers' perceptions of using mobile payment.Research findings: The results of this study found that consumer preferences for the use of mobile payments were compatible with their needs, helped complete work/needs, were used by the social environment, were easy to use, and made consumers happy. Meanwhile, consumers’ perceptions of mobile payment were formed from three factors: perceived ease of use, intention to use mobile payment, and mobile payment self-efficacy.Theoretical Contribution/Originality: This study examines the use of mobile payments in Indonesia further.Practitioners/Policy Implications: Mobile payments are not only a lifestyle because the products’ benefits are increasingly numerous and varied.Research Limitations/Implications: This research was only conducted in Java.
PENGARUH PENGALAMAN PELANGGAN, KUALITAS LAYANAN DAN KEPERCAYAAN PELANGGAN TERHADAP KESEDIAAN UNTUK MEMBAYAR : Studi Kasus pada CV. Arya Mandiri Abadi Auditia Setiobudi; Christina Sudyasjayanti; Arya Asraf Danarkusuma
JBMI (Jurnal Bisnis, Manajemen, dan Informatika) Vol. 17 No. 3 (2021): JBMI
Publisher : Department of Management FEB Unhas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/jbmi.v17i3.12442

Abstract

Persaingan bisnis di bidang jasa yang semakin kompetitif membuat pelaku bisnis harus meningkatkan kualitas layanannya pada jasa dan perusahaannya. Hal ini digunakan untuk menciptakan pelanggan baru maupun mempertahankan pelanggan dalam melakukan kesediaan untuk membayar. Penelitian ini bertujuan untuk mengetahui pengaruh pengalaman pelanggan, kualitas layanan dan kepercayaan pelanggan terhadap kesediaan untuk membayar pada CV. Arya Mandiri Abadi. Data survei dikumpulkan dari 65 orang pelanggan CV. Arya Mandiri Abadi dan dianalisis menggunakan metode kuantitatif dengan analisis Partial Least Square(PLS). Hasil penelitian ini menunjukkan bahwa pengalaman pelanggan, kualitas layanan dan kepercayaan pelanggan berpengaruh secara positif dan signifikan terhadap kesediaan untuk membayar.
The Influence of Packaging and Information Transparency on Intention to Try with Endorser Capability as Moderation Auditia Setiobudi; Deandra Vidyanata; Clarissa Sabella
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 2 (2021): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i2.585

Abstract

Food and beverage industry is growing rapidly which causes companies to trying to fullfil consumer needs, one of which is packaging. Packaging is an important element to protect the product. Technological advances are able to make it easier for everyone to get information. Transparency information is able to provide information that consumers need. The purpose of this research is to examine the effect of packaging and information transparency on the intention to try Cikake products and to examine the moderating effect of endorser capability between information transparency on intention to try Cikake's. The population of this research is Cikake consumers who have tried this product before, have an Instagram account and live around the city of Pandaan. The sampling method used in this study was the census method, with a population of 100 people as the sample. Respondent data is collected by distributing questionnaires to Cikake consumers. This research uses Moderated Multiple Regression (MMR) as an analysis tool. The finding from the results of multiple linear regression tests which resulted in a significance value on the packaging variable of 0.005 while the information transparency variable was 0.000, which means that packaging and information transparency had an effect on the intention to try. The effect of moderation has a significance value of 0.030 and an increase in the coefficient of determination, which means that endorser capability is able to moderate the relationship of information transparency to intention to try Cikake's.
Program Daur Ulang Limbah Kain Perca Di Desa Munggugianti, Gresik, Jawa Timur Anastasia FIliana Ismawati; Auditia Setiobudi; Wendra Hartono
Jurnal Abadimas Adi Buana Vol 5 No 01 (2021): Jurnal Abadimas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/abadimas.v5.i01.a2912

Abstract

Limbah rumah tangga yang banyak dan beragam dapat menyebabkan masalah lingkungan. Pengurangan limbah dapat dilakukan dengan program daur ulang, salah satunya dengan bahan kain perca. Kegiatan pengabdian kepada masyarakat dapat memberikan solusi bersama masalah sosial yang terjadi. Pemanfaatan produk limbah dengan proses yang sederhana dan bahan yang tersedia merupakan satu peluang pengembangan usaha. Peserta kegiatan adalah 11 orang warga desa Munggugianti dengan tiga narasumber sesuai dengan kepakarannya. Hasil pelatihan kegiatan pengabdian kepada masyarakat ini adadlah pengenalan proses membuat pola dan menjahit dengan metode quilting. Hasil proses lanjutan kegiatan ini adalah pembuatan produk/ prototype produk dengan bahan dasar kain perca.
Pengaruh keraguan konsumen pada produk baru terhadap niat mencoba produk coffee shop dengan variabel moderasi kemasan Dandy Suryapraja; Auditia Setiobudi; Teofilus Teofilus; Ni Made Cantika Putri Aristya Sandy
Jurnal Kajian Manajemen dan Wirausaha Vol 4, No 3 (2022): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw02133410

Abstract

Pertumbuhan bisnis kedai kopi dan tingginya tingkat kompetisi di Indonesia khususnya di Surabaya menimbulkan keraguan calon pembeli untuk mencoba sebuah produk minuman kopi baru. Para pengusaha kedai kopi perlu mencari faktor pendukung yang dapat menimbulkan keinginan pasar untuk mencoba sebuah produk. Afterwork Caffeine Coffee shop mengusung gabungan tema coffee to go dan specialty coffee. Tujuan penelitian ini untuk mengetahui pengaruh consumer doubt new product terhadap intention to try pelanggan Afterwork Caffeine Coffee shop dengan packaging sebagai variabel moderasi. Penelitian dilakukan dengan metode kuantitatif dan analisis regresi linear berganda. Kuesioner yang disebarkan kepada 96 sampel. Berdasarkan hasil analisis, didapatkan kesimpulan bahwa consumer doubt new product dinyatakan memiliki pengaruh terhadap intention to try pelanggan Afterwork Caffeine Coffee shop, sedangkan packaging tidak memoderasi consumer doubt new product dalam mempengaruhi intention to try pelanggan.
Cognitive Dissonance, Business Longevity, and Spiritual Values of Business in Bali Post-Pandemic Ni Made Cantika Putri Aristya Sandy; Auditia Setiobudi; Teofilus Teofilus
Jurnal Manajemen dan Kewirausahaan Vol 10, No 2 (2022): December 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v10i2.7866

Abstract

This study refers to a phenomenon among Balinese business practices that is faced with new situations so that a conflict arises between beliefs and something that must be lived but is considered contrary to attitudes. The new situation is the impact of the pandemic that can affect business continuity. The purpose of this study was to examine the effect of Cognitive Dissonance on Business Longevity and the effect of Cognitive Dissonance on Business Longevity moderated by Spiritual Values. The research method used is quantitative method and purposive sampling as sampling. The data obtained were then processed with SPSS. This study has a sample of 120 respondents who are business practices in Badung, Bali. The results showed that Cognitive Dissonance had a significant effect on Business Longevity. Moreover, there is no moderating effect exerted by Spiritual Value in the relationship between Cognitive Dissonance and Business Longevity. However, this study found that Spiritual Values can have a partial effect on Business Longevity.
ANALISIS KEPERCAYAAN DAN PERSEPSI RISIKO PRODUK TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI E-COMMERCE Auditia Setiobudi; Dyah Ayu Anggraeni; Teofilus Teofilus; Ni Made Cantika Putri Aristya Sandy
JBMI (Jurnal Bisnis, Manajemen, dan Informatika) Vol. 19 No. 3 (2023): JBMI
Publisher : Department of Management FEB Unhas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/jbmi.v19i3.19991

Abstract

Pengguna internet di Indonesia mengalami peningkatan yang pesat. Berkembangnya internet memilki dampak yang cukup signifikan terhadap pola perilaku masyarakat. Tokopedia merupakan salah satu e-commerce yang memiliki perkembangan pesat. Penelitian ini memiliki tujuan untuk melihat efek moderator persepsi risiko produk terhadap pengaruh kepercayaan pada keputusan pembelian online di situs e-commerce Tokopedia. Data yang digunakan dalam penelitian ini menggunakan data yang bersumber dari Katadata Insight Center (KIC) yang berjudul E-commerce Mapping 2018. Data ini digunakan peneliti untuk menentukan besaran jumlah sampel berdasarkan klaster pembagian wilayah.Penelitian ini menguji efek moderator dengan metode Moderated Multiple Regression (MMR). Jumlah sampel dalam penelitian ini sebanyak 96 responden. Metode survei dengan pembagian kuesioner secara online melalui google form yang digunakan dalam penelitian ini untuk melakukan pengambilan sampel. Metode pengambilan sampel menggunakan non- probability sampling. Data penelitian dianalisis dengan menggunakan Moderated Multiple Regression (MMR). Hasil penelitian ini menunjukkan bahwa variabel kepercayaan memiliki pengaruh yang signifikan terhadap keputusan pembelian. Persepsi risiko produk akan selalu ada dalam transaksi jual beli secara online. Persepsi risiko produk ditemukan memiliki pengaruh yang negative serta signifikan terhadap kepercayaan dan keputusan pembelian secara online. Penelitian selanjutnya dapat memperluas cakupan penelitian mulai dari lokasi/ wilayah, jenis e-commerce maupun lintas generasi karena dapat dimungkinkan adanya temuan yang baru.
ELM (Elaboration Likelihood Model) paradigm in snack SMEs: Experimental study Calvin Cliff Surjadi; Teofilus Teofilus; Gladys Greselda Gosal; Auditia Setiobudi; Mohammad Fakhruddin Mudzakkir
Jurnal Ekonomi Modernisasi Vol. 18 No. 3 (2022)
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jem.v18i3.7445

Abstract

This study aims to determine whether the information quality, product variety, and packaging have a significant effect on consumer purchase intention in SMEs located in Surabaya that are engaged in the snack sector. This study uses an elaboration likelihood model theory approach to assist in analyzing the way a person processes information which will later assist in increasing purchase intention. This research uses an experimental research method, with the sample number of 270 students of Universitas Ciputra Surabaya as its participants, which are divided into 9 groups of different experimental conditions. Sampling technique uses probability sampling, and the data analysis process is done using SPSS and JASP analysis tools. The results of this research indicate that the three variables individually have a significant effect on purchase intention, but further finding shows that these three variables simultaneously do not have a significant effect on purchase intention, except for the variables representing the peripheral route, that is, product variety and packaging. Based on these findings, it is concluded that when consumers are interested in buying a product, the consumers will tend to pay attention to one thing, whether through the central route or the peripheral route.
Co-Authors Alexander Wahyudi Henky Soeparto Anak Agung Ngurah Tri Satyabimanyu Anastasia Filiana Ismawati Antoni Yohan Wijaya Arya Asraf Danarkusuma Aryasatya, Laudza Budiono, Kevin Ivander Calvin Cliff Surjadi Christian Herdinata Christian, Michael Christian, Timotius Christina Sudyasjayanti Christina Whidya Utami Clarissa Sabella Dandy Suryapraja Darsana, Ni Putu Andini Kusuma Putri Deandra Vidyanata Debora, Natasha Dewi Mustika Immanuel Dyah Ayu Anggraeni Efrata, Tommy Eric Agung Wijoyo Febry, Timotius Gadi, Aiman Fauzi Gladys Greselda Gosal Gunawan, Evelin Melianawati Kezia Novtavia Sugiharto Liliana Dewi Linda Laurensia Soetandio Mohammad Fakhruddin Mudzakkir Namira, Velanska Dixie Ni Made Cantika Putri Aristya Sandy Ni Made Cantika Putri Aristya Sandy Rafa, Gabriela Ditta Aurelya Ridho Fikri Suparnoto Rismawati, Rismawati Sitepu Rizky Riyanto Salim, Yuval Eleazar Sa’adah, Naylatus Singgih, Kevin Julianto Soetedja, Venny Sonata Christian Stevanus Christian Anggrianto Steven Gosal Sugiharto, Kezia Novtavia Susilo, Giolandro Eric Sutanto, Yessy Fortunania Teofilus Teofilus, Teofilus Tommy C. Efrata Tommy Christian Efrata Trianggoro Wiradinata Wendra Hartono Yessy Fortunania Sutanto Yopy Junianto