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All Journal Mosharafa: Jurnal Pendidikan Matematika Reinforce: Journal of Sharia Management
Nadila, Desi
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Religion Education Mathematics Social Sciences Other

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THE POWER OF PERSUASION: THE IMPACT OF PRODUCT REVIEWS, AFFILIATE MARKETING, AND LIVE CONTENT ON CONSUMER BEHAVIOR Nadila, Desi; Kurlillah, Anis; Safarida, Nanda
Reinforce: Journal of Sharia Management Vol 3 No 1 (2024)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v3i1.9110

Abstract

This research investigated the persuasive power of product reviews, affiliate marketing, and live content on consumer behavior within the burgeoning TikTok Shop platform. As Indonesia experienced rapid technological and information advancements, TikTok Shop emerged as a prominent digital marketing tool, blurring the lines between entertainment and commerce. This quantitative field study specifically examined the impact of these persuasive elements on impulse buying behavior within the platform. Primary and secondary data were gathered through questionnaires and documentation, targeting 100 TikTok Shop users in Langsa City using a purposive sampling technique. Multiple linear regression analysis revealed a significant and positive combined effect of product reviews, affiliate marketing, and live content on impulse buying within TikTok Shop. The adjusted R-Squared value of 0.740 indicated that these persuasive elements collectively explained 74% of the variance in impulse buying behavior, highlighting their substantial influence on consumer decisions within the platform. While the remaining 26% was attributed to external factors not explored in this study, the research shed light on the persuasive power of TikTok Shop's marketing strategies. This study contributed to understanding how product reviews, affiliate marketing, and live content shaped consumer behavior and the potential implications for impulse buying within the increasingly popular TikTok Shop ecosystem.
Improved Problem-Solving Skills Using Mathematics Module Nadila, Desi; Mandailina, Vera; Mahsup; Mehmood, Saba; Abdillah; Syaharuddin
Mosharafa: Jurnal Pendidikan Matematika Vol. 12 No. 2 (2023): April
Publisher : Department of Mathematics Education Program IPI Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31980/mosharafa.v12i2.798

Abstract

Banyaknya peneliti yang telah melakukan penelitian yang berkaitan dengan peningkatan kemampuan pemecahan masalah dengan menggunakan modul matematika. Tujuan dari penelitian ini adalah untuk menganalisis kembali hasil-hasil penelitian pada perbandingan tingkat hasil belajar siswa terhadap pemecahan masalah dengan menggunakan modul matematika, berdasarkan jenjang pendidikan. Metode yang di gunakan dalam penelitian ini adalah Meta-analisis. Hasil penelusuran ditemukan sebanyak 61 data yang memenuhi syarat dan ketentuan dari database Geogle Scolar, DOAJ, dan Scopus dari jumlah peserta didik (N), nilai uji fisher (F), nilai uji student (t), nilai uji korelasi (r) dan ketuntasan klasikal yang diambil bersdasarkan dengan kata kunci. Dan hasil data akan dianalisis menggunakan sofware JASP dengan menginput nilai Effect Size (ES) dan standart Error (SE) dari tiap data. Dari hasil analis data dapat terlihat peningkatan yang signifikan. Hasil analisis data menunjukkan tingkat perbandingan hasil pemecahan masalah menggunakan modul matematika pada semua jenjang, pada jenjang SD sebesar 96% (kategori tinggi), tingkat SMP sebesar 99% (kategori tinggi), tingkat SMA 101% (kategori tinggi) dan PT sebesar 86% (kategori tinggi). Disimpulkan tingkat perbandingan pada jenjang SMA lebih tinggi dibandingkan dengan jenjang SD, SMP, dan PT. Many researchers have conducted research related to improving mathematical problem-solving skills using mathematical modules. The purpose of this study is to re-analyze the research on the level of comparison of studies learning outcomes to problem-solving skills with mathematics modules, based on the level of education, namely elementary, junior high, high school, and higher education. The method used in this study is Meta-analysis. The search results found as much as 61 data that met the terms and conditions from the Google scholar, DOAJ, and Scopus databases fisher test value (F), student test value (t), correlation test value (r), and classical completeness taken based on keywords. And the data results next analyzed using JASP software by inputting the Effect Size (ES) and Standard Error (SE) values from each data. From the results of the data analysis, a significant increase can be seen. Improving problem-solving skills using mathematics modules is more widely used at the high school level compared to the elementary, junior high, and tertiary levels. The results of the data analysis showed that there was a comparative level of problem-solving results using mathematics modules at all levels, at the SD level of 96% (high category), SMP level of 99% high (category), SMA level of 101% (high category), and PT level by 86% (high category). It can be concluded that the comparison level at the SMA level is the higher than at the SD, SMP, SMA and PT levels.
Co-Authors Abdillah Kurlillah, Anis Mahsup Mehmood, Saba Safarida, Nanda Syaharuddin Syaharuddin Vera Mandailina, Vera