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Pengaruh Cyber Public Relations DPR RI Terhadap Pemenuhan Kebutuhan Informasi Followers Akun Instagram @DPR_RI Allana Haura Redhita; Istisari Bulan Lageni
Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Vol. 2 No. 2 (2025): Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konstitusi.v2i2.511

Abstract

The House of Representatives of the Republic of Indonesia has adopted various digital communication strategies to maximize the use of social media. One of the strategies implemented is Cyber Public Relations Instagram @dpr_ri seeks to utilize every opportunity provided by social media platforms to deliver accurate, relevant, and interesting information to the public.The purpose of this study is to measure Cyber Public Relations of DPR RI on the @dpr_ri Instagram account, Fulfillment of information needs of followers of the @dpr_ri Instagram account, and How much influence does cyber public relations of DPR RI have on fulfilling the information needs of followers of the @dpr_ri Instagram account. The theories used in this research are Cyber Public Relations Theory, Philips & Young (2009) and Information Needs, Guha (1978). The approach in this study uses a quantitative approach. The method used in this research is a survey. Data collection by providing questionnaires to followers of the @dpr_ri Instagram account. Based on the calculation results of the research data, the tcount value of 5.095 is greater than the ttable value of 1.668. Then H0 is rejected and H1 is accepted. So the results show that there is an influence of cyber public relations of the DPR RI on Fulfilling the Information Needs of Followers of the @dpr_ri Instagram account.There is data from the coefficient of determination showing that the equation is 37.7% while the remaining 62.3% is influenced by other factors outside the study.There is a strong influence between cyber public relations of the DPR RI and Fulfilling the information needs of Followers of the @dpr_ri Instagram account.
Aktivitas Public Relations dalam Mengoptimalkan Keterlibatan Relawan (Volunteer Engagement) Putri Vania Iftatunnisa; Istisari Bulan Lageni
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 2 (2025): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i2.2540

Abstract

Ocean Young Guards, an organization that focuses on marine conservation, faces communication challenges in implementing the Blue Carbon Journey campaign program, such as differences in expectations from volunteers and the barriers of marine languages ​​​​that become organizational barriers. The importance of transparent and proactive communication is in line with Ocean Young Guards' efforts to address climate change by involving the younger generation who can help run the Blue Carbon Journey campaign program to achieve marine conservation goals. This study aims to determine the involvement of the younger generation as volunteers in the Blue Carbon Journey campaign program implemented by Ocean Young Guards. This study uses a qualitative approach with a descriptive study method and the theories used in this study are Engagement Theory and Social Change Theory. Data collection techniques used in this study were interviews and documentation, the results of the study showed that volunteer involvement is very important for the success of campaign activities with the interaction of organizations and volunteers including transparency of information about the program, education about climate change that is happening and active involvement of volunteers in Blue Carbon Journey campaign activities. The success of the Blue Carbon Journey campaign contributed to increasing volunteer awareness of the importance of coastal and marine ecosystems as a solution to climate change, and motivated them to become agents of change in environmental conservation.
Pengaruh Pesan Kampanye #AdaApaDisini terhadap Citra Kemenparekraf : Survei pada Followers Akun Instagram @kemenparekraf.ri Aqila Shafa; Istisari Bulan Lageni
Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi Vol. 3 No. 1 (2025): Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/bridge.v3i1.392

Abstract

Image is the main goal as well as the achievement to be achieved in the world of public relations. Therefore, Kemenparekraf created the #AdaApaDiSini campaign using Instagram social media. The #AdaApaDiSini campaign contains messages about places, nature, and culture in an Indonesian tourism area to be seen by the public. The purpose of this study is to determine the #AdaApaDiSini campaign message on Instagram @Kemenparekraf.ri, the image of Kemenparekraf regarding the #AdaApaDiSini campaign message and to determine whether or not there is an influence of the #AdaApaDiSini campaign message on the image of Kemenparekraf itself. The theory used in this research is the campaign message theory which has the dimensions of message structure, message content, framing, language, and emotional appeal (Perloff, 2017). This research also uses image theory which has dimensions of perception, cognition, motives, and attitudes (Soemirat & Ardianto, 2017). The method used in this research is a quantitative approach with a survey method and simple random sampling technique by distributing questionnaires in the form of google forms to 98 respondents selected according to the characteristics of the study. From the results of calculations and data using the SPSS 25 application, the #AdaApaDiSini campaign message affects the image of Kemenparekraf by 34.7%.
Aktivitas Public Relations Dinas Sosial Kota Tangerang Selatan pada Hari Disabilitas Internasional Bersama Rumah I’m Star Susan Ary Ayu Anjani; Istisari Bulan Lageni; Nani Nurani Muksin
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 1 (2026): Januari: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i1.865

Abstract

People with disabilities continue to experience barriers in accessing education, employment, and social participation, requiring active government involvement through inclusive programs. One such initiative is the International Disability Day event organized by the South Tangerang City Social Service in collaboration with Rumah I’m Star. This study aims to analyze the public relations activities of the South Tangerang City Social Service by examining problem identification, planning, implementation, and interpretation in organizing the event. The research is based on the public relations model of Cutlip, Center, and Broom, which includes four stages: defining the problem, planning and programming, taking action and communicating, and evaluating the program. A qualitative approach with a descriptive method was employed. Data were collected through interviews, observations, and documentation, involving purposively selected informants from the Public Relations Division of the Social Service, the founder of Rumah I’m Star, beneficiaries, and public relations experts. The findings show that the Social Service identified low public awareness of disability issues as the main problem and responded by developing a collaborative communication strategy with Rumah I’m Star. The activities implemented included art performances, talk shows, and a bazaar showcasing the works of persons with disabilities, which were disseminated digitally. Program evaluation was conducted internally without standardized measurement instruments, limiting interpretation to event outcomes and participant involvement. Overall, the study concludes that these public relations efforts enhanced government communication and promoted inclusion awareness, although broader public engagement is needed for sustainable impact.
Manajemen Public Relation Kementrian Pariwisata dan Ekonomi Kreatif dalam Menyediakan Informasi Publik Terkait Pariwisata Muhammad Nur Arfan; Istisari Bulan Lageni
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 1 (2026): Januari: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i1.877

Abstract

Public relations management is a strategic approach employed by the Ministry of Tourism and Creative Economy (Kemenparekraf) in providing public information related to tourism. This study aims to analyze the public relations management process of Kemenparekraf in disseminating tourism-related public information by using a descriptive qualitative approach and the public relations management theory proposed by Cutlip, Center, and Broom. Research data were obtained through in-depth interviews, literature review, and observation. The results indicate that Kemenparekraf implements the four stages of public relations management comprehensively: defining public relations problems, planning and programming, taking action and communicating, and evaluating the program. Kemenparekraf utilizes various digital and conventional platforms to disseminate tourism information, with an emphasis on transparency, accuracy, and information accessibility. The implementation of the Public Information Disclosure Act is also a major focus, including the provision of information that must be periodically disclosed, immediately announced, and available at all times. Effective public relations management enables Kemenparekraf to address challenges in the dissemination of complex and dynamic tourism information and to ensure equitable access to tourism information for various stakeholders, thereby supporting sustainable tourism development in Indonesia.