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All Journal Jurnal Ilmiah Teknik Informatika dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Alif Dava Mahesa
Unknown Affiliation
Humanities Computer Science & IT Education Electrical & Electronics Engineering

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Pengaruh Relationship terhadap Gaya Kepemimpinan dalam Sebuah Perusahaan PT DISTRIBUSI SUKSES MANDIRI Alif Dava Mahesa; Yusep Irsad Najib Setiawan; Istialdi Pratama Haris; April Laksana
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i1.1395

Abstract

This research aims to analyze the influence of interpersonal relationships (relationships) on leadership style in a company at PT DISTRIBUSI SUKSES MANDIRI. An effective leadership style is considered crucial in creating a productive and harmonious work environment, while good relationships between individuals within a company can influence the quality of leadership. This research uses a quantitative approach by interviewing the operational director at the company. Data was collected through interviews that measured interpersonal relationships, leadership style, and team performance. The results of the analysis show that good relationships between employees and superiors significantly influence the leadership style applied, with more inclusive and participative leadership appearing in companies with stronger interpersonal relationships. These findings indicate the importance of effective relationship management in improving leadership quality and organizational performance. This research provides practical implications for companies to strengthen interpersonal relationships in the workplace as a strategy for building more adaptive and collaborative leadership.
Strategi Corporate Branding Dalam Meningkatkan Brand Equity Pada Konsumen PT. Distribusi Sukses Mandiri Alif Dava Mahesa; Arfian Suryasuciramdhan; Istialdi Pratama Haris; Lika Mulki Latief; Ninda Ela Putri; Yusep Irsyad Najib Setiawan
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 2 (2025): Juli: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i2.1099

Abstract

This study analyzes the corporate branding strategy implemented by PT Distribusi Sukses Mandiri and its impact on increasing brand equity among consumers. This study aims to identify the key elements of the company's corporate branding strategy, evaluate its effectiveness in building positive perceptions and consumer loyalty. The results showed a positive and significant influence between the corporate branding strategy implemented by PT Distribusi Sukses Mandiri on consumer brand equity. This research provides a practical contribution for PT Distribusi Sukses Mandiri in improving its corporate branding strategy and provides theoretical implications for the development of corporate branding and brand equity studies in Indonesia.
Co-Authors April Laksana Arfian Suryasuciramdhan Istialdi Pratama Haris Lika Mulki Latief Ninda Ela Putri Yusep Irsad Najib Setiawan Yusep Irsyad Najib Setiawan