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All Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Muktamar Zaky
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Computer Science & IT

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Pengaruh Etika Terhadap Kepercayaan Konsumen Dalam Iklan Ikhwan Nur Hakim; Muhammad Diva Fadhila; Muktamar Zaky; Daniel Handoko
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 3 (2024): Juli : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i3.1473

Abstract

The abstract in English: This study investigates the impact of ethics on consumer trust in advertising. The research examines how ethical considerations in advertisements influence consumer perceptions and trust. The study uses a mixed-methods approach to analyze data collected from surveys and interviews. The findings reveal that ethical advertising significantly enhances consumer trust, leading to greater brand loyalty and positive word-of-mouth. These implications highlight the importance of maintaining high ethical standards in advertising practices.
Co-Authors Handoko, Daniel Ikhwan Nur Hakim Muhammad Diva Fadhila