Rotua Simamora, Elisabeth
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Literasi Keuangan Bagi Karyawan Generasi Z Rotua Simamora, Elisabeth; Situmorang, Adolf; Aditya Pardiyanto, Martinus
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 4 No 1 (2024)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/literasi.v4i1.1434

Abstract

Generation Z, comprising individuals born from the mid-1990s to the early 2010s, bears increasing responsibility in managing their finances to achieve robust financial goals. Knowledge of good financial management is a key factor in ensuring the sustainability of financial well-being in the future. Recognizing that financial choices made at a young age will have long-term impacts, Generation Z is tasked with the crucial responsibility of understanding the concepts of savings, investments, and wise expenditures. The objective of the PKM is to provide education for young employees to effectively manage their finances. This activity will be conducted by the UMS Faculty Team through lectures and discussions with young employees, the Gen Z. With a better understanding of financial management, Generation Z employees can steer clear of financial pitfalls and attain better financial well-being in the future
Pelatihan Pembuatan E-Booklet Product Pada UMKM Jamu Ngesti Rempah Semarang Augustine Graciafernandy, Maria; Rotua Simamora, Elisabeth; Usriyono, Eko
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 3 No 2 (2023)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/literasi.v3i2.1467

Abstract

Entrepreneurship is one of the factors that strengthens the economic structure of a country. Economic growth in Indonesia is influenced by various factors, one of which is the involvement of MSMEs. Digitalization is an important agenda for MSMEs because digitization itself can help MSMEs to survive amidst the competition for many imported goods entering Indonesia. cheap. In an effort to develop product marketing, it is necessary to master the use of digital marketing so that it can grow/increase enthusiasm and inspiration in running an online-based business, and improve skills in using technology, especially in online marketing. Pre-survey activities have been carried out at the UMKM Ngesti Rempah Semarang. The implementation of this PKM is to conduct training for making e-booklets to promote the products. The goal of this PKM is to provide assistance to MSME Partners in terms of utilizing digital technology to carry out product marketing and increase sales.