Usriyono, Eko
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Pelatihan Pembuatan E-Booklet Product Pada UMKM Jamu Ngesti Rempah Semarang Augustine Graciafernandy, Maria; Rotua Simamora, Elisabeth; Usriyono, Eko
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 3 No 2 (2023)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/literasi.v3i2.1467

Abstract

Entrepreneurship is one of the factors that strengthens the economic structure of a country. Economic growth in Indonesia is influenced by various factors, one of which is the involvement of MSMEs. Digitalization is an important agenda for MSMEs because digitization itself can help MSMEs to survive amidst the competition for many imported goods entering Indonesia. cheap. In an effort to develop product marketing, it is necessary to master the use of digital marketing so that it can grow/increase enthusiasm and inspiration in running an online-based business, and improve skills in using technology, especially in online marketing. Pre-survey activities have been carried out at the UMKM Ngesti Rempah Semarang. The implementation of this PKM is to conduct training for making e-booklets to promote the products. The goal of this PKM is to provide assistance to MSME Partners in terms of utilizing digital technology to carry out product marketing and increase sales.
Literasi Keuangan: Investasi Emas Nggak Ada Matinya! Augustine Graciafernandy, Maria; Dewi Endah Amaliyah, Erlina; Usriyono, Eko; Slahanti, Masine
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/literasi.v2i2.1738

Abstract

Understanding of financial literacy is related to a person's ability to be able to manage his finances, including determining the right investment instrument. The results of the survey to the teachers of SMP Kuncup Melati showed that 70% of the teachers felt that investments could only be made with large capital. This PKM was carried out at SMP Kuncup Melati Semarang by offline meeting and collaborated with PT Pegadaian to explain about gold investment. Gold can be used as an investment tool for novice investors as it tends to be stable and safe. The teachers of SMP Kuncup Melati have been given an understanding of the concept and various types of investment, knowledge of how to choose safe, reliable, and affordable investments. The positive response was seen by the interactive communication between the presenters and the participants. The post-activity questionnaires were filled out, and it showed that the teacher's understanding was increasing. The aim of this PKM is that the teachers' insight will be more open and be more critical to various investment products on the market. Furthermore, it is expected that teachers can participate in spreading knowledge about financial literacy to students and the community