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All Journal Jurnal The Messenger EBSJ SOLUSI Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Cakrawala: Jurnal Pengabdian Masyarakat Global
Simamora, Elisabeth Rotua
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Literasi Keuangan Bagi Karyawan Generasi Z Rotua Simamora, Elisabeth; Situmorang, Adolf; Aditya Pardiyanto, Martinus
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 4 No 1 (2024)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/literasi.v4i1.1434

Abstract

Generation Z, comprising individuals born from the mid-1990s to the early 2010s, bears increasing responsibility in managing their finances to achieve robust financial goals. Knowledge of good financial management is a key factor in ensuring the sustainability of financial well-being in the future. Recognizing that financial choices made at a young age will have long-term impacts, Generation Z is tasked with the crucial responsibility of understanding the concepts of savings, investments, and wise expenditures. The objective of the PKM is to provide education for young employees to effectively manage their finances. This activity will be conducted by the UMS Faculty Team through lectures and discussions with young employees, the Gen Z. With a better understanding of financial management, Generation Z employees can steer clear of financial pitfalls and attain better financial well-being in the future
Pelatihan Pembuatan E-Booklet Product Pada UMKM Jamu Ngesti Rempah Semarang Augustine Graciafernandy, Maria; Rotua Simamora, Elisabeth; Usriyono, Eko
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 3 No 2 (2023)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/literasi.v3i2.1467

Abstract

Entrepreneurship is one of the factors that strengthens the economic structure of a country. Economic growth in Indonesia is influenced by various factors, one of which is the involvement of MSMEs. Digitalization is an important agenda for MSMEs because digitization itself can help MSMEs to survive amidst the competition for many imported goods entering Indonesia. cheap. In an effort to develop product marketing, it is necessary to master the use of digital marketing so that it can grow/increase enthusiasm and inspiration in running an online-based business, and improve skills in using technology, especially in online marketing. Pre-survey activities have been carried out at the UMKM Ngesti Rempah Semarang. The implementation of this PKM is to conduct training for making e-booklets to promote the products. The goal of this PKM is to provide assistance to MSME Partners in terms of utilizing digital technology to carry out product marketing and increase sales.
The Influence of Perceptions of Price, Product Completeness, and Service Quality on Purchasing Decisions Mranggen Media Graphics Shop Setiawan, Budi; Latifah, Nur Aini; Sulistyorini, Sulistyorini; Simamora, Elisabeth Rotua
Economics and Business Solutions Journal Vol. 8 No. 1 (2024): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v8i1.9069

Abstract

Science and technology are developing very fast from time to time. It requires companies to work quickly, innovatively, and creatively to remain competitive with their competitors and increase purchasing decisions at the Graphic Media Manager store. This research analyzes the influence of Price Perceptions, Product Completeness, and Excellent Service Quality on purchasing decisions at the Graphic Media Mranggen store. This research uses a purposive sampling method. The sample used in this research was 96 respondents from the customers of the Graphic Media Mranggen store. Data analysis in this research used the SPSS version 25 program. Tests included validity tests by comparing calculated r with r tables, reliability tests using Cronbach Alpha, and classical assumption tests, which included normality tests, multicollinearity tests, and heteroscedasticity tests. Multiple analysis tests are used to test how much influence the independent variable has on the dependent variable, prove the research hypothesis, and test the hypothesis with the t-test-test, f-test, and coefficient of determination test (R 2 ). This research shows that the variables of Price of Perception, Product Completeness, and Excellent Service Quality positively and significantly affect purchasing decisions at the Graphic Media Mranggen store. The results of this research give the impression that price perception, product completeness, and excellent service quality are factors that need to be considered to improve consumer purchasing decisions to achieve the goals set by the company.
Harnessing Value Transmission to Enhance Salesperson Performance and Relationships Simamora, Elisabeth Rotua
Economics and Business Solutions Journal Vol. 9 No. 1 (2025): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v9i1.11882

Abstract

The company capable of winning the competition is the company that becomes the choice for the customers. The success of a company in getting a reference on a customer's mind, thus resulting in purchasing actions carried out by customers must be distinct from the company's efforts to know what its priorities on customer desires and give them the best of their needs. One thing that supports this company's success is the management of the sales force. In improving sales force performance, each sales force must have expertise on adapting by digging information about the needs of buyers, own cognitive intelligence and knowledge of product goods. This research highlights the contradictory relationship between relational capabilities on performance power sales. The objective of this study is to analyze variable Value Transmission Effectiveness, which are expected to resolve the contradiction between relational capability and sales performance. A distribution sample was given to Power Seller Pharmacy using a purposive sampling technique. The testing model and hypothesis use an equality analysis model (Structural Equation Model-SEM) with AMOS software
Spasialisasi dan Konglomerasi Media Pada Kelompok Kompas Gramedia Simamora, Elisabeth Rotua
Jurnal The Messenger Vol. 8 No. 2 (2016): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v8i2.343

Abstract

Spatialization is a part of the political economy. Media realize theta it is the process of  overcoming the constraints of space and time through its two forms of renewal of corporate power, that is horizontal and vertical concentration. The growth of media is becoming the trend of economy and politic in the media industry and expanding the corporae ownership. By having a literatures study used, the writer found that mass media development nowdays is not only the company's abilities to provide and satisfy the information and entertainment needs which match the society needs, however it also developes the other business interest s orientations.
Peningkatan Pengetahuan dan Manajemen Stress Bagi Karyawan untuk Mencegah Penurunan Produktivitas Kerja Adhi Pradiptya; Elisabeth Rotua Simamora; Teguh Ariefiantoro
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 3 (2025): Agustus: Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v4i3.5003

Abstract

In an increasingly competitive work environment, employees face various challenges that can trigger stress, such as work target pressure, high task demands, and an imbalance between personal life and work. Stress that is not managed properly can have a negative impact on employees' mental health, which ultimately affects productivity, job satisfaction, and the work atmosphere in the company. Therefore, companies need to take an active role in helping employees manage their stress through various strategies, one of which is stress management training. The objective of this community service is to enhance employees' understanding of the importance of identifying stress sources, developing healthy coping mechanisms, and improving mental well-being to prevent performance decline. The implementation method involves stress management training to prevent a decline in work productivity. The results of the activity showed that employees were able to understand the importance of stress management, how to manage stress at work, and set priorities using the Eisenhower Matrix and a To-Do List app, enabling them to complete tasks on time based on their priority scale.
BRAND CONGRUITY WITH PARENT BRAND MEMPENGARUHI GREEN PURCHASE BEHAVIOR? Simamora, Elisabeth Rotua; Graciafernandy, Maria Augustine
Solusi Vol. 21 No. 4 (2023): October
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v21i4.7961

Abstract

This research aims to analyze the factors that influence the perceived value of environmentally friendly products on purchasing behavior for environmentally friendly brand products. The aim of this research is to build a comprehensive model and test the relationship between attitudes towards parent brand and self-brand congruity. Attitude toward green brand extension is used to mediate the relationship between the two constructs, namely the green brand perceived value and green brand purchase behavior. Respondents in this research were users of environmentally friendly fashion, namely Levi's products, The Body Shop in Semarang. The sampling technique used was purposive sampling technique. The questionnaire distributed in this research was 444 respondents. Only 400 questionnaires could ultimately be used in this research. The data analysis technique in this research uses PLS-SEM with WarpPLS version 7.0. The research results show that: (1) attitudes towards the parent brand and self-brand congruity have a positive effect on the green brand perceived value (2) green brand perceived value has a positive effect on attitudes towards green brand extension and (3) attitudes towards green brand extension have a positive effect on green brand purchase behavior.
Co-Authors Adhi Pradiptya Aditya Pardiyanto, Martinus Adolf Situmorang Budi Setiawan Latifah, Nur Aini Maria Augustine Graciafernandy Sulistyorini Sulistyorini, Sulistyorini Teguh Ariefiantoro Usriyono, Eko