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All Journal Journal of Economics, Business, and Government Challenges Literasi: Jurnal Pengabdian Masyarakat dan Inovasi
Ahmi Husein, Muhammad
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Economics, Econometrics & Finance Social Sciences Other

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Pendampingan Dan Pengembangan Umkm Di Kelurahan Kepanjenlor Kota Blitar Melalui Re-Branding Dan Integrated Marketing Communication (IMC) Nashir Hasan, Muhammad; Billah, Mu’tasim; Agustina Safira, Isna; Arindra Ramadhani, Aura; Laras Atie, Annisa’; Aji Arroziqi, Lintang; Wikartika, Ira; Ahmi Husein, Muhammad
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/literasi.v2i2.1576

Abstract

Re-Branding is an effort by a company to change and re-new their brand, with the intention to make it better. Re-branding does not ignore the initial goal of its company, which is profit-oriented. IMC is the approach that makes sure a communication of the brand is conformable for your marketing channel. The purpose of this service is to promote digitally and help the product development in order to increase the quality. The methods that are used in this service are observing the UMKM, designing logo with supergraphic, and conceiving the design of UMKM product inovation. The result of this service is the increase of enthusiasm of the UMKM in Kepanjenlor village, Kepanjen Kidul Sub-District, Blitar city. They are excited in the process of rebranding and IMC
Addressing Regional Disparities in High School Entrepreneurship Education in a Developing Country Ahmi Husein, Muhammad; Araminta, Lavinia Disa Winona; Nur Arumsari, Devinta
Journal of Economics, Business, and Government Challenges Vol. 8 No. 2 (2025): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v8i2.1612

Abstract

Entrepreneurship education is a critical driver of entrepreneurial skills and mindsets, yet its implementation often faces inequities, particularly in developing countries like Indonesia. Urban high schools, primarily on Java Island, benefit from practical learning opportunities, while rural and underdeveloped regions lack resources and access. This study investigates these disparities by exploring the experiences of university students enrolled in business-related courses about the entrepreneurship education gained during high school across diverse provinces. Using purposive sampling and inductive thematic analysis, the research captures perspectives from both developed and underdeveloped regions, highlighting the inequitable access to entrepreneurial opportunities. The findings show that urban schools provide more hands-on activities, like product creation and market engagement, while rural students face fewer opportunities and resources. The study highlights the need for practical learning methods and blended approaches to reduce these gaps. By offering insights for policymakers, this research aims to promote fair and effective entrepreneurship education programs. Addressing these regional disparities could make entrepreneurship education a powerful tool for socio-economic development, empowering students across Indonesia and fostering innovation in underserved areas.
Co-Authors Agustina Safira, Isna Aji Arroziqi, Lintang Araminta, Lavinia Disa Winona Arindra Ramadhani, Aura Billah, Mu’tasim Ira Wikartika, Ira Laras Atie, Annisa’ Nashir Hasan, Muhammad Nur Arumsari, Devinta