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All Journal Journal of Economics, Business, and Government Challenges Jurnal Manajemen Bisnis Literasi: Jurnal Pengabdian Masyarakat dan Inovasi
Ahmi Husein, Muhammad
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pendampingan Dan Pengembangan Umkm Di Kelurahan Kepanjenlor Kota Blitar Melalui Re-Branding Dan Integrated Marketing Communication (IMC) Nashir Hasan, Muhammad; Billah, Mu’tasim; Agustina Safira, Isna; Arindra Ramadhani, Aura; Laras Atie, Annisa’; Aji Arroziqi, Lintang; Wikartika, Ira; Ahmi Husein, Muhammad
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/literasi.v2i2.1576

Abstract

Re-Branding is an effort by a company to change and re-new their brand, with the intention to make it better. Re-branding does not ignore the initial goal of its company, which is profit-oriented. IMC is the approach that makes sure a communication of the brand is conformable for your marketing channel. The purpose of this service is to promote digitally and help the product development in order to increase the quality. The methods that are used in this service are observing the UMKM, designing logo with supergraphic, and conceiving the design of UMKM product inovation. The result of this service is the increase of enthusiasm of the UMKM in Kepanjenlor village, Kepanjen Kidul Sub-District, Blitar city. They are excited in the process of rebranding and IMC
Addressing Regional Disparities in High School Entrepreneurship Education in a Developing Country Ahmi Husein, Muhammad; Araminta, Lavinia Disa Winona; Nur Arumsari, Devinta
Journal of Economics, Business, and Government Challenges Vol. 8 No. 2 (2025): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v8i2.1612

Abstract

Entrepreneurship education is a critical driver of entrepreneurial skills and mindsets, yet its implementation often faces inequities, particularly in developing countries like Indonesia. Urban high schools, primarily on Java Island, benefit from practical learning opportunities, while rural and underdeveloped regions lack resources and access. This study investigates these disparities by exploring the experiences of university students enrolled in business-related courses about the entrepreneurship education gained during high school across diverse provinces. Using purposive sampling and inductive thematic analysis, the research captures perspectives from both developed and underdeveloped regions, highlighting the inequitable access to entrepreneurial opportunities. The findings show that urban schools provide more hands-on activities, like product creation and market engagement, while rural students face fewer opportunities and resources. The study highlights the need for practical learning methods and blended approaches to reduce these gaps. By offering insights for policymakers, this research aims to promote fair and effective entrepreneurship education programs. Addressing these regional disparities could make entrepreneurship education a powerful tool for socio-economic development, empowering students across Indonesia and fostering innovation in underserved areas.
Challenges and Coping Mechanisms: Women Entrepreneurs in Indonesia Amidst COVID-19 Ahmi Husein, Muhammad; Nur Arumsari, Devinta
Manajemen Bisnis Vol. 15 No. 2 (2025): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i2.42046

Abstract

This study explores how women entrepreneurs in Indonesia coped with the challenges of the COVID-19 pandemic using a qualitative thematic analysis. Interviews were conducted with 5 women entrepreneurs across various sectors and regions, including rural and urban areas. The analysis revealed three key coping strategies: reliance on informal financial networks, digital adaptation, and emotional resilience. Women in rural areas leaned heavily on informal financial mechanisms like community savings groups to sustain their businesses, while urban entrepreneurs successfully adopted digital platforms to reach new markets despite the physical restrictions. Emotional resilience, often supported by family networks, was crucial in helping entrepreneurs balance business challenges and increased domestic responsibilities during the pandemic. The study highlights the gendered nature of these coping mechanisms and the structural barriers faced by women entrepreneurs, such as limited access to formal financial institutions and the digital divide between rural and urban areas. Recommendations include expanding access to formal financial services, improving digital infrastructure, and providing support systems that recognize the dual roles women play as business owners and caregivers. This research emphasizes the need for more inclusive policies to support women entrepreneurs in crisis situations.
Co-Authors Agustina Safira, Isna Aji Arroziqi, Lintang Araminta, Lavinia Disa Winona Arindra Ramadhani, Aura Billah, Mu’tasim Ira Wikartika, Ira Laras Atie, Annisa’ Nashir Hasan, Muhammad Nur Arumsari, Devinta