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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Proceedings Law, Accounting, Business, Economics and Language (LABEL)
Siti Mudurikah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Apakah Keputusan Pembelian Produk Indomie Dipengaruhi Oleh Word Of Mouth, Citra Merek Dan Harga Riski Apriani; Siti Mudurikah; Rayhan Gunaningrat; R. Taufiq Nur Muftiyanto
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.642

Abstract

The purchasing decision process involves consumers in deciding to purchase products/services provided by the company. Factors to consider when making a decision include word of mouth, brand image, product price. The aim of the research is to analyze the influence of word of mouth, brand image and product price on purchasing decisions for Indomie Instant Noodles. The sample size was 100 respondents who were identified as coming from students in the Greater Solo area through distributing questionnaires using random sampling. This research uses IBM SPSS Statistics version 25 for data processing. The research results show that especially word of mouth and price have a positive and significant influence on purchasing decisions. However, the significance value > 0.05 proves that brand image does not have a significant influence on purchasing decisions.
Kualitas Pelayanan, Harga dan Nilai Pelanggan Berpengaruh Terhadap Keputusan Penggunaan Jasa di J&T Express Banjarsari, Surakarta Siti Mudurikah; Indra Hastuti; Khabib Alia Akhmad
Proceedings Law, Accounting, Business, Economics and Language Vol. 1 No. 1 (2024): Optimalisasi Peluang Bisnis Pariwisata Indonesia Berdaya Saing Global
Publisher : Universitas Duta Bangsa Surakarta

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, harga,dan nilai pelanggan terhadap keputusan penggunaan jasa di J&T ExpressBanjarsari, Surakarta. Populasi penelitian melibatkan pengguna atau pelangganlayanan J&T Express Banjarsari, Surakarta, dengan sampel sebanyak 97responden. Variabel yang diteliti meliputi kualitas pelayanan, harga, nilaipelanggan, dan keputusan penggunaan. Data yang digunakan berasal dari sumberprimer dan sekunder, dan dikumpulkan melalui kuesioner. Teknik pengolahandata dilakukan dengan menggunakan SPSS versi 27. Hasil penelitianmenunjukkan bahwa kualitas pelayanan, harga, dan nilai pelanggan secara parsialmemiliki pengaruh positif dan signifikan terhadap keputusan penggunaan. Selainitu, secara simultan variabel kualitas pelayanan, harga dan nilai pelangganberpengaruh positif dan signifikan terhadap keputusan penggunaan jasa.
Co-Authors Akhmad, Khabib Alia Indra Hastuti Muftiyanto, Taufiq Nur Rayhan Gunaningrat Riski Apriani