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All Journal Jurnal Publikasi Ilmu Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Leny Septyawati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Mie Instan Indomie Hesti Widyastuti; Leny Septyawati; Rayhan Gunaningrat; R. Taufiq Nur Muftiyanto
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.654

Abstract

The aim of this research is to evaluate the influence of brand image, product quality and price on purchasing decisions for Indomie instant noodle products. The research method used is quantitative and uses a population of all Indomie instant noodle consumers. A total of 102 respondents from the city of Surakarta were selected as samples using a non-probability method with purposive sampling technique. Data collection was carried out using Google Forms by distributing questionnaires personally. Data analysis uses classical hypothesis testing, multiple linear regression, and hypothesis testing. The results of the F test obtained a calculated F value of 95.866, exceeding the critical value of 2.460, and a significance level of 0.000 < 0.05. It can be concluded that brand image, product quality and price have a significant influence on purchasing decisions for Indomie instant noodles.
Hubungan Kepercayaan, Kualitas dan Kepuasan Terhadap Loyalitas Nasabah di KSPPS BMT Dinar Barokah Jumapolo Karanganyar Leny Septyawati; Khabib Alia Akhmad; R. Taufiq Nur Muftiyanto
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 3 (2024): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i3.4121

Abstract

The banking sector is expanding quickly in this period of globalization and intensifying corporate competition. Building the loyalty of new customers and keeping hold of existing ones are two important components of successful banking. Thus, it is critical to conduct research on the variables that affect client loyalty if banks are to remain viable and expand. In this particular context, it has been acknowledged that customer pleasure, trust, and service quality play a significant role in fostering client loyaltyThe aim of this research is to determine and investigate how customer loyalty is impacted by quality, trust, and service satisfaction. Customers of KSPPS BMT Dinar Barokah Jumapolo who have completed service transactions at the cooperative made up the study's population. Purposive sampling is is the sampling technique applied in this research.
Co-Authors Hesti Widyastuti KHABIB ALIA AKHMAD Muftiyanto, Taufiq Nur Rayhan Gunaningrat