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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Pemimpin Bisnis Inovatif
Hesti Widyastuti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Mie Instan Indomie Hesti Widyastuti; Leny Septyawati; Rayhan Gunaningrat; R. Taufiq Nur Muftiyanto
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.654

Abstract

The aim of this research is to evaluate the influence of brand image, product quality and price on purchasing decisions for Indomie instant noodle products. The research method used is quantitative and uses a population of all Indomie instant noodle consumers. A total of 102 respondents from the city of Surakarta were selected as samples using a non-probability method with purposive sampling technique. Data collection was carried out using Google Forms by distributing questionnaires personally. Data analysis uses classical hypothesis testing, multiple linear regression, and hypothesis testing. The results of the F test obtained a calculated F value of 95.866, exceeding the critical value of 2.460, and a significance level of 0.000 < 0.05. It can be concluded that brand image, product quality and price have a significant influence on purchasing decisions for Indomie instant noodles.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan di Red Chilies Hotel Solo Hesti Widyastuti; R. Taufiq Nur Muftiyanto; Indra Hastuti
Jurnal Pemimpin Bisnis Inovatif Vol. 1 No. 4 (2024): Oktober : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v1i4.303

Abstract

This research aims to analyze the influence of Service Quality and Price on Customer Loyalty at Red Chilies Hotel Solo. The method used in this research is quantitative with data collected through questionnaires to hotel customers and processed using SPSS 26. The total number of respondents was 99 people. The data analysis techniques applied include validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, coefficient of determination, and F and T tests to determine the relationship between variables. The research results show that Service Quality (X1) and Price (X2) have an effect on Customer Loyalty (Y), proven through a significant T test of more than 0.05 and a calculated r value that is greater than r table 1.661.
Co-Authors Indra Hastuti Leny Septyawati Muftiyanto, Taufiq Nur Rayhan Gunaningrat