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Strategi Bauran Pemasaran untuk Meningkatkan Volume Penjualan Ikan Hias (Ornamental Fish) pada PT Agung Aquatic Marine, Denpasar Bali Anugrah Anugrah; Budiman Budiman; Karma Karma
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1153

Abstract

This research aims to find out the marketing mix strategy for ornamental fish to increase sales volume at PT Agung Aquatic Marine, Denpasar Bali. This research uses descriptive qualitative research and also uses SWOT analysis (Strength, Weakness, Opportunity, Threat). SWOT analysis is an analysis used to evaluate opportunities and threats in the external environment as well as the strengths and weaknesses of the company's internal environment. The results of this research show that an IFAS score of 2.87 indicates a strong internal position, an EFAS score of 2.59 shows that the company responds to existing opportunities in a good way and avoids threats in its industrial market. The Cartesian diagram shows the company's position in an aggressive state, which is very profitable for the company. The marketing strategy used by the company to increase sales is that the company maintains and utilizes quality and varied products so that market segmentation becomes wider or increases, maintains consumer trust by being consistent in the performance provided and actively communicating to create mutually beneficial agreements.
Analisis Faktor-Faktor yang Mempengaruhi Pendapatan Usahatani Durian di Desa Garuda Kecamatan Padangguni Kabupaten Konawe Anugrah Anugrah; La Karimuna; Mursal Junus
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 3 (2024): September: Botani: Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i3.121

Abstract

The objective of this study is to analyze the income of durian farmers (Durio zibethinus Murr.) and to examine the influence of these production factors on the income of durian farmers in Garuda Village, Padangguni Subdistrict, Konawe District. This research was conducted in Garuda Village, Padangguni Subdistrict, Konawe District from May to June 2024. The population in this area consists of 30 farmers, thus a saturated sampling technique or census. The analysis methods used are income analysis and Multiple Linear Regression. The results of this study show that the average income obtained by durian farmers is Rp. 50,972,983/Ha/season. Based on the F-test, the variables of land area, number of trees, selling price, and labor wages significantly affect the dependent variable. The T-test indicates that the variables of land area, number of trees, and selling price significantly and positively affect the income of durian farmers in Garuda Village, Padangguni Subdistrict, Konawe District. In contrast, labor wages have a negative effect related to age, where younger labor tends to increase production results, while older labor results in decreased production due to declining physical abilities, thus affecting the income received.
Efisiensi Penggunaan Faktor Produksi Pupuk pada Usahatani Cabai Merah di Desa Lamokuni Kecamatan Wonggeduku Barat Kabupaten Konawe Kalis Amartani; I Made Sukratman; Anugrah Anugrah; M. Ikram Irwan
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 2 No. 2 (2023): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v2i2.490

Abstract

The purpose of this study was to determine the Level of Efficiency of Fertilizer Production Factor Use in Red Chili Plants in Lamokuni Village, Wonggeduku Barat District, Konawe Regency. The research location is in Lamokuni Village, Wonggeduku Barat District, Konawe Regency. The selection of the research location was carried out intentionally (purposive), with the consideration that Lamokuni Village, Wonggeduku District, Konawe Regency is one of the areas that has very good potential in developing red chili farming. The researcher determined that the entire population of 30 people were made respondents, which is referred to as a census. The analysis of production factor efficiency uses the price efficiency calculation formula based on the use of the Cobb-Douglass production function technique. The use of fertilizer production factors is not efficient for red chili farming in Lamokuni Village, Wonggeduku Barat District, Konawe Regency. This is indicated by the efficiency value which is not equal to one (NPMx ≠ 1), namely; the efficiency value of SP 36 is 0.70, the efficiency value of NPK Ponska is 0.87, the efficiency value of NPK Mutiara is 0.66 and the efficiency value of liquid organic fertilizer is 2.07. This means that the use of fertilizer production factors in the farming business is still very wasteful.
Transformasi Pembelajaran dan Prinsip-Prinsip Metodologi Pendidikan Agama Islam dalam Penguatan Pengalaman Belajar Siswa Andi Abd. Muis; Muh. Hafiz Ahmad; Anugrah Anugrah; Muh. Yusuf; Kasna Kasna; Muslimin B; Abdul Azan Tuanaya; Fitraya Fitraya; Annisa Ansar; Nurpitra Nurpitra; Isdawati Isdawati
Jurnal Kajian Pendidikan dan Cakrawala Pembelajaran Vol. 1 No. 4 (2025): Edisi Nopember 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64690/jakap.v1i4.485

Abstract

Learning transformation is a strategic demand in modern education, including in the context of Islamic Religious Education (PAI). The shift in the learning paradigm from conventional to more active, participatory, and student-centered learning requires the application of adaptive and contextual methodological principles. This literature review aims to examine how learning transformation and Islamic Religious Education (PAI) methodological principles contribute to strengthening students' learning experiences. This research uses a literature review approach by reviewing various scientific sources from national and international journals for the 2019–2025 period. The results indicate that Islamic Religious Education (PAI) learning transformation emphasizes not only mastery of religious material but also the internalization of spiritual, moral, and social values ​​relevant to students' lives. Methodological principles such as role modeling, habituation, active participation, reflection, and contextualization are fundamental to creating meaningful learning experiences. By utilizing digital technology and a humanistic approach, teachers can foster deeper emotional and spiritual engagement in students. This study confirms that Islamic Religious Education (PAI) learning transformation, grounded in a strong and contextual methodology, can strengthen students' learning experiences holistically, across cognitive, affective, and psychomotor aspects.