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Strategi Bauran Pemasaran untuk Meningkatkan Volume Penjualan Ikan Hias (Ornamental Fish) pada PT Agung Aquatic Marine, Denpasar Bali Anugrah Anugrah; Budiman Budiman; Karma Karma
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1153

Abstract

This research aims to find out the marketing mix strategy for ornamental fish to increase sales volume at PT Agung Aquatic Marine, Denpasar Bali. This research uses descriptive qualitative research and also uses SWOT analysis (Strength, Weakness, Opportunity, Threat). SWOT analysis is an analysis used to evaluate opportunities and threats in the external environment as well as the strengths and weaknesses of the company's internal environment. The results of this research show that an IFAS score of 2.87 indicates a strong internal position, an EFAS score of 2.59 shows that the company responds to existing opportunities in a good way and avoids threats in its industrial market. The Cartesian diagram shows the company's position in an aggressive state, which is very profitable for the company. The marketing strategy used by the company to increase sales is that the company maintains and utilizes quality and varied products so that market segmentation becomes wider or increases, maintains consumer trust by being consistent in the performance provided and actively communicating to create mutually beneficial agreements.
Analisis Faktor-Faktor yang Mempengaruhi Pendapatan Usahatani Durian di Desa Garuda Kecamatan Padangguni Kabupaten Konawe Anugrah Anugrah; La Karimuna; Mursal Junus
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 3 (2024): September: Botani: Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i3.121

Abstract

The objective of this study is to analyze the income of durian farmers (Durio zibethinus Murr.) and to examine the influence of these production factors on the income of durian farmers in Garuda Village, Padangguni Subdistrict, Konawe District. This research was conducted in Garuda Village, Padangguni Subdistrict, Konawe District from May to June 2024. The population in this area consists of 30 farmers, thus a saturated sampling technique or census. The analysis methods used are income analysis and Multiple Linear Regression. The results of this study show that the average income obtained by durian farmers is Rp. 50,972,983/Ha/season. Based on the F-test, the variables of land area, number of trees, selling price, and labor wages significantly affect the dependent variable. The T-test indicates that the variables of land area, number of trees, and selling price significantly and positively affect the income of durian farmers in Garuda Village, Padangguni Subdistrict, Konawe District. In contrast, labor wages have a negative effect related to age, where younger labor tends to increase production results, while older labor results in decreased production due to declining physical abilities, thus affecting the income received.
Efisiensi Penggunaan Faktor Produksi Pupuk pada Usahatani Cabai Merah di Desa Lamokuni Kecamatan Wonggeduku Barat Kabupaten Konawe Kalis Amartani; I Made Sukratman; Anugrah Anugrah; M. Ikram Irwan
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 2 No. 2 (2023): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v2i2.490

Abstract

The purpose of this study was to determine the Level of Efficiency of Fertilizer Production Factor Use in Red Chili Plants in Lamokuni Village, Wonggeduku Barat District, Konawe Regency. The research location is in Lamokuni Village, Wonggeduku Barat District, Konawe Regency. The selection of the research location was carried out intentionally (purposive), with the consideration that Lamokuni Village, Wonggeduku District, Konawe Regency is one of the areas that has very good potential in developing red chili farming. The researcher determined that the entire population of 30 people were made respondents, which is referred to as a census. The analysis of production factor efficiency uses the price efficiency calculation formula based on the use of the Cobb-Douglass production function technique. The use of fertilizer production factors is not efficient for red chili farming in Lamokuni Village, Wonggeduku Barat District, Konawe Regency. This is indicated by the efficiency value which is not equal to one (NPMx ≠ 1), namely; the efficiency value of SP 36 is 0.70, the efficiency value of NPK Ponska is 0.87, the efficiency value of NPK Mutiara is 0.66 and the efficiency value of liquid organic fertilizer is 2.07. This means that the use of fertilizer production factors in the farming business is still very wasteful.
Analisis Deskriptif Kesehatan Keluarga pada Masyarakat Desa Pulau Jambu Kecamatan Kampar Anugrah Anugrah; Yoga Saputra; Meisa Aprianti; M. Raafi Fadhilah; Andika Dalesta
Corona: Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan Vol. 4 No. 1 (2026): Maret: Corona: Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan
Publisher : Asosiasi Riset Ilmu Kesehatan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/corona.v4i1.2111

Abstract

Family health is a fundamental component of public health development, as the family represents the smallest social unit shaping individual health behaviors. This study aimed to analyze the family health conditions of the community in Pulau Jambu Village, Kampar District, based on demographic, behavioral, socioeconomic, and environmental factors. A descriptive quantitative approach was employed with a total sample of 153 respondents selected using random sampling, ensuring equal probability for each population member to be included.The results indicated that most respondents were in the productive age group of 19–60 years (68.8%), with farming as the dominant occupation (47.1%). The majority relied on borehole wells as their water source (61.4%); however, 47.1% had septic tank distances ≤10 meters, posing potential risks of water contamination. Regular physical activity was reported by 60.8% of respondents, yet the prevalence of smoking was very high (78.4%). Most respondents had a junior high school education (45.1%), influencing health literacy levels, although 58.2% demonstrated good knowledge of clean and healthy living behavior (PHBS). Health service utilization was relatively high (86.3%), though some residents still practiced traditional treatment.In conclusion, family health conditions are influenced by a combination of behavioral, environmental sanitation, and socioeconomic factors. Strengthening family-based health interventions through PHBS education, smoking control, and environmental sanitation improvement is essential to enhance sustainable community health status.