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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Jelita Amalia Putri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan pada Apotek Rafa Farma Surabaya Jelita Amalia Putri; Iswati Iswati; Siti Aisah; Anis Fitriyasari
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1191

Abstract

This research is aimed at understanding in more detail "quality of service and price on customer satisfaction" in accordance with the problem raised, which is the effect of service quality and price on customer satisfaction at Drug Store Rafa Farma Surabaya. The researcher assumes that service quality and price have a positive and significant effect on customer satisfaction. This research uses primary data obtained from direct observation and questionnaires distributed to respondents, which will then be analyzed using multiple linear regression.
Co-Authors Anis Fitriyasari Iswati Iswati SITI AISAH