Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset

Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan pada Apotek Rafa Farma Surabaya

Jelita Amalia Putri (Unknown)
Iswati Iswati (Unknown)
Siti Aisah (Unknown)
Anis Fitriyasari (Unknown)

Article Info

Publish Date
16 Aug 2024

Abstract

This research is aimed at understanding in more detail "quality of service and price on customer satisfaction" in accordance with the problem raised, which is the effect of service quality and price on customer satisfaction at Drug Store Rafa Farma Surabaya. The researcher assumes that service quality and price have a positive and significant effect on customer satisfaction. This research uses primary data obtained from direct observation and questionnaires distributed to respondents, which will then be analyzed using multiple linear regression.

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Journal Info
Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Website

Abbrev

Lokawati

Publisher

Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and ...