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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN INVESTASI DALAM PROPERTI REAL ESTATE DIKOTA TANGERANG Anggreyani, Delfi; Rahman, Ghani Abdur; Putri, Tasya Alivia; Dewi, Cynthia Sari
Media Mahardhika Vol. 22 No. 3 (2024): May 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i3.939

Abstract

Analisis ini mengkaji variabel-variabel yang mempengaruhi keputusan investasi di sektor properti real estat dengan fokus pada keputusan investasi masyarakat di wilayah Jabodetabek, khususnya di Kota Tangerang. Menurut Teori Perilaku Terencana mengidentifikasi sikap, norma subjektif, perilaku yang dirasakan, toleransi risiko, nilai properti yang dirasakan, dan keengganan dalam praktik ilegal dipertimbangkan sebagai variabel independen yang berpotensi mempengaruhi keputusan investasi. Metode penelitian kuantitatif dengan pengambilan sampel purposive sampling yang digunakan untuk mengumpulkan informasi melalui survei dan analisis informasi dilengkapi dengan menggunakan skala Likert. Tujuan dari analisis ini adalah untuk lebih memahami variabel-variabel yang mempengaruhi keputusan investasi di sektor properti dan real estat untuk masyarakat di wilayah tersebut.
The Influence of Creative Organizational Culture on the Sustainable Innovation Process at PT Paragon Technology and Innovation Ahmed, Galant M; Haludin, Guntur; Ristanti, Vicka Ellianna; Putri, Tasya Alivia; Rizky, Irgi Saeful; Wisanggeni, Dhafa Herlambang
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2620

Abstract

The aim of this research is to ascertain whether positive or negative internet reviews have an impact on consumer trust in a business. The methodology of this investigation is quantitative. 2019 active management students who have purchased Roughneck 1991 items on Shopee Marketplace form the population for this analysis. A total of 94 participants were surveyed for this analysis. Primary data collection was carried out by sending questionnaires, so this research relies entirely on this method. Multiple regression analysis in SPSS 25 was used to analyze the data in this research. The t-test findings of this study indicate that good online customer reviews significantly increase consumer trust, whereas online customer ratings do not. Consumer confidence in Roughneck 1991 products on Shopee Marketplace increased as a result of the positive and statistically significant feedback they received from other customer evaluations and ratings posted online. It is hoped that in the future academics will include more characteristics that theoretically also impact customer trust. Researchers can provide Roughneck 1991 marketing advice to improve the quality and quantity of their merchandise.