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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN INVESTASI DALAM PROPERTI REAL ESTATE DIKOTA TANGERANG Anggreyani, Delfi; Rahman, Ghani Abdur; Putri, Tasya Alivia; Dewi, Cynthia Sari
Media Mahardhika Vol. 22 No. 3 (2024): May 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i3.939

Abstract

Analisis ini mengkaji variabel-variabel yang mempengaruhi keputusan investasi di sektor properti real estat dengan fokus pada keputusan investasi masyarakat di wilayah Jabodetabek, khususnya di Kota Tangerang. Menurut Teori Perilaku Terencana mengidentifikasi sikap, norma subjektif, perilaku yang dirasakan, toleransi risiko, nilai properti yang dirasakan, dan keengganan dalam praktik ilegal dipertimbangkan sebagai variabel independen yang berpotensi mempengaruhi keputusan investasi. Metode penelitian kuantitatif dengan pengambilan sampel purposive sampling yang digunakan untuk mengumpulkan informasi melalui survei dan analisis informasi dilengkapi dengan menggunakan skala Likert. Tujuan dari analisis ini adalah untuk lebih memahami variabel-variabel yang mempengaruhi keputusan investasi di sektor properti dan real estat untuk masyarakat di wilayah tersebut.
MANAJEMEN PERUBAHAN DALAM MERESPONS TANTANGAN DAN MEMAKSIMALKAN PELUANG DI ERA TRANSFORMASI DIGITAL Rahman, Ghani Abdur; Cahyani, Elia; Teratai, Nona Ratu Syifa Putri; Nururrohmah, Tazkiyyah; Situmorang, Sangaviery Loucas; Haludin, Guntur
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.253

Abstract

The era of digital transformation brings significant changes to the way organizations operate, creating new opportunities and challenges in various sectors. This study aims to analyze the role of change management in responding to challenges and maximizing opportunities in the era of digital transformation. Through an in-depth literature study, this study found that effective change management plays a key role in overcoming internal resistance, facilitating technology adoption, and accelerating organizational transformation. The main challenges faced include resistance to change, budget constraints, technology readiness, and rigid organizational culture. Strategies that have been successfully implemented by organizations include visionary leadership, continuous innovation, and a focus on developing digital skills. The determining factors for the success of digital transformation include top management commitment, active involvement of all members of the organization, and a clear roadmap. The results of the study also show that resistance to change can be overcome by employee involvement in decision-making, transparent communication, and training programs that support adaptation. This study concludes that well-planned change management allows organizations not only to survive, but also to optimally utilize the opportunities that exist in the era of digital transformation