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All Journal International Journal of Business, Economics, and Social Development Social Science Academic
Fauziah, Erika
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Urgensi Penanaman Sikap Moderasi Beragama Dalam Pendidikan Formal Fauziah, Erika
Social Science Academic Vol 2 No 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4739

Abstract

Efforts to instill an attitude of religious moderation must be carried out from an early age in students by applying it to the educational process. In the process of Islamic religious education in educational institutions, the internalization of an attitude of religious moderation is an effort to prevent deviant and radical religious behavior for the Indonesian generation which can damage religious harmony in Indonesia and have an impact on the disintegration of the Indonesian nation. This journal tries to find answers about what is the concept of religious moderation? And the urgency and strategy of cultivating an attitude of moderation in play in formal education. This research is included in the type of library research, namely research that collects data from books, journals and previous research results that are relevant to the research subject using descriptive analysis methods. From this research, it is concluded that religious moderation is a just and balanced way of viewing (thinking), understanding and practicing (practice) religious life to create unity, oneness and peace as well as tolerance between religious communities which has an important urgency for all Indonesian citizens. So, in the realm of implementation it is certainly not limited to concepts or theories conveyed to students. But it must be done through practice or practice in everyday life.
Pengembangan Materi dan Bahan Ajar PAI Dengan Model Dick And Carey Fauziah, Erika; Rohmah, Ucik Saidatur
Social Science Academic Vol 2 No 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4740

Abstract

The Dick and Carey’s model is a learning model that has procedures with an instructional design consisting of systematic steps, consisting of cognitive and behavioral elements that require student responses to the material presented. So that this learning model is suitable with PAI materials and teaching materials, and can include knowledge, attitudes and skills, which are learning-oriented.
The Influence of Influencer Marketing and Brand Image on the Purchase Decision of Local Make Up Brands in Cirebon City Pasaribu, Lukas Natanael; Fauziah, Erika; Hernidatiatin, Listatin
International Journal of Business, Economics, and Social Development Vol 6, No 3 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.944

Abstract

One of the global trends with the greatest rate of growth is the usage of beauty items, particularly makeup kits. The majority of women prefer to purchase cosmetics from local brands, per Databoks data. In Indonesia, up to 53% of women select native cosmetics, with the remaining 11% favoring foreign products. This demonstrates how well-liked local cosmetic brands are by women. This study concentrates primarily on local brands, particularly Wardah cosmetics made by PT Paragon Technology and Innovation, which has introduced a number of cosmetic goods, out of the numerous makeup brands that are available in the Indonesian beauty industry. Analyzing the impact of influencer marketing, brand perception, and consumer choices on the local beauty company Wardah in Cirebon was the aim of this study. 384 respondents were obtained by applying the Cochran formula because this study took a quantitative approach with an unknown population. Smart-PLS software version 4.0 was utilized for data analysis and structural equation modeling (SEM), while a Likert scale questionnaire was employed to collect primary data. The findings demonstrated that brand image (X2) and influencer marketing (X1) significantly and favorably influenced consumers' decisions to buy local makeup products in Cirebon City (Y).
The Influence of Influencer Marketing and Brand Image on the Purchase Decision of Local Make Up Brands in Cirebon City Pasaribu, Lukas Natanael; Fauziah, Erika; Hernidatiatin, Lis Tatin
International Journal of Business, Economics, and Social Development Vol. 6 No. 3 (2025)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.944

Abstract

One of the global trends with the greatest rate of growth is the usage of beauty items, particularly makeup kits. The majority of women prefer to purchase cosmetics from local brands, per Databoks data. In Indonesia, up to 53% of women select native cosmetics, with the remaining 11% favoring foreign products. This demonstrates how well-liked local cosmetic brands are by women. This study concentrates primarily on local brands, particularly Wardah cosmetics made by PT Paragon Technology and Innovation, which has introduced a number of cosmetic goods, out of the numerous makeup brands that are available in the Indonesian beauty industry. Analyzing the impact of influencer marketing, brand perception, and consumer choices on the local beauty company Wardah in Cirebon was the aim of this study. 384 respondents were obtained by applying the Cochran formula because this study took a quantitative approach with an unknown population. Smart-PLS software version 4.0 was utilized for data analysis and structural equation modeling (SEM), while a Likert scale questionnaire was employed to collect primary data. The findings demonstrated that brand image (X2) and influencer marketing (X1) significantly and favorably influenced consumers' decisions to buy local makeup products in Cirebon City (Y).
Urgensi Penanaman Sikap Moderasi Beragama Dalam Pendidikan Formal Fauziah, Erika
Social Science Academic Vol. 2 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4739

Abstract

Efforts to instill an attitude of religious moderation must be carried out from an early age in students by applying it to the educational process. In the process of Islamic religious education in educational institutions, the internalization of an attitude of religious moderation is an effort to prevent deviant and radical religious behavior for the Indonesian generation which can damage religious harmony in Indonesia and have an impact on the disintegration of the Indonesian nation. This journal tries to find answers about what is the concept of religious moderation? And the urgency and strategy of cultivating an attitude of moderation in play in formal education. This research is included in the type of library research, namely research that collects data from books, journals and previous research results that are relevant to the research subject using descriptive analysis methods. From this research, it is concluded that religious moderation is a just and balanced way of viewing (thinking), understanding and practicing (practice) religious life to create unity, oneness and peace as well as tolerance between religious communities which has an important urgency for all Indonesian citizens. So, in the realm of implementation it is certainly not limited to concepts or theories conveyed to students. But it must be done through practice or practice in everyday life.
Pengembangan Materi dan Bahan Ajar PAI Dengan Model Dick And Carey Fauziah, Erika; Rohmah, Ucik Saidatur
Social Science Academic Vol. 2 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4740

Abstract

The Dick and Carey’s model is a learning model that has procedures with an instructional design consisting of systematic steps, consisting of cognitive and behavioral elements that require student responses to the material presented. So that this learning model is suitable with PAI materials and teaching materials, and can include knowledge, attitudes and skills, which are learning-oriented.
Co-Authors Hernidatiatin, Listatin Lis Tatin Hernidatiatin, Lis Tatin Pasaribu, Lukas Natanael Rohmah, Ucik Saidatur