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All Journal Jurnal Mantik Dinasti International Journal of Digital Business Management Journal of Management - Small and Medium Enterprises (SME's) International Journal of Business, Economics, and Social Development Devotion: Journal of Research and Community Service Indonesian Journal of Advanced Research (IJAR)
Lis Tatin Hernidatiatin, Lis Tatin
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The Effect of Digital Marketing and Product Quality on Repurchase Interest In The Originote Skincare Nabilah, Nanda; Nurhapipah, Nurhapipah; Hernidatiatin, Lis Tatin
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i4.2739

Abstract

Marketing on purchases of The Originote has a huge influence on repurchase interest because in the current era technology such as e-commerce is used, technological advances have had a very significant impact on various aspects of business, including marketing. Support from product quality strengthens consumers' interest in repurchasing The Originote products. This research used a sample of 120 people using the Cochran formula. The results obtained were a sample size of 96 people, and this population was taken from people who used The Originote products. The results of this research show that digital marketing and product quality have a positive and significant influence on interest in repurchasing The Originote products. This research uses validity testing, reliability testing, classical assumption testing, regression analysis, and hypothesis testing.
THE EFFECT OF GREEN MARKETING, BRAND IMAGE, AND E-WOM ON PURCHASING DECISIONS FOR THE BODY SHOP INDONESIA PRODUCTS Agustin, Nengliya; Azzahra, Fairuzzia; Hernidatiatin, Lis Tatin
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.21003

Abstract

This study aims to determine the effect of green marketing, brand image, and e-WOM on purchasing decisions for The Body Shop Indonesia products. The sampling method was purposive; the questionnaire was distributed to 109 respondents. Data analysis using Smart Partial Least square (SmartPLS), by testing the outer model, and inner model. The results showed that green marketing variables had a positive but insignificant effect on purchasing decision variables, while brand image and e-WOM variables had a positive and significant effect on purchasing decision variables. The e-wom variable has the greatest effect on the purchasing decision variable. Keywords: Green Marketing; Brand Image; e-WOM; Purchasing Decision
The Influence of Influencers on Purchasing Decisions with the Mediating Role of Value and Perceived Emotions on Tiktok Live Ramadhan, Maulana; Julianti, Rosita; Hernidatiatin, Lis Tatin
Indonesian Journal of Advanced Research Vol. 4 No. 5 (2025): May 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i5.14379

Abstract

This study examines the influence of influencers on purchasing decisions, with perceived value and emotions as mediators, in the context of TikTok Live. Live streaming significantly impacts consumer behavior, requiring influencers to build emotional engagement and deliver product value effectively. Using a quantitative method with an online survey of 180 respondents, data were analyzed with SmartPLS 3. Results indicate that influencers positively and significantly affect purchasing decisions (t = 13.125; p = 0.000). Perceived value and emotions mediate this relationship substantially (t = 4.054 and 2.224; p = 0.000 and 0.027). The F-test confirms a simultaneous significant effect of all variables. This study contributes to digital marketing literature by emphasizing emotional and value-driven mechanisms in influencer-based live-streaming commerce.
The effect of product quality and store atmosphere on customer satisfaction at cirebon coffee chop Aziz, Muhammad Abdul; Agnain, Muhammad; Hermawan, Fery; Hernidatiatin, Lis Tatin
Jurnal Mantik Vol. 9 No. 2 (2025): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i6.6464

Abstract

This study aims to analyze the influence of product quality and store atmosphere on customer satisfaction at G.O Coffee Shop in Cirebon. The quality of the products in this study includes eight dimensions, including performance, features, reliability, specification suitability, durability, ease of repair, aesthetics, and quality perception. Meanwhile, store atmosphere is measured through four dimensions, namely exterior, general interior, store layout, and interior display. Customer satisfaction is measured based on the suitability of expectations, interest in returning visits, and willingness to recommend. The research uses a quantitative approach with a correlational descriptive method. A sample of 168 respondents was obtained through purposive sampling techniques and analyzed using multiple linear regression. The results of the study show that both product quality and store atmosphere have a positive and significant effect on customer satisfaction, with product quality having a more dominant influence. These findings support the importance of integrated management between product quality and store atmosphere in shaping a satisfactory customer experience. A strategy that emphasizes the synergy of the two elements is expected to increase customer loyalty and recommendations in the long run
The Influence of Influencer Marketing and Brand Image on the Purchase Decision of Local Make Up Brands in Cirebon City Pasaribu, Lukas Natanael; Fauziah, Erika; Hernidatiatin, Lis Tatin
International Journal of Business, Economics, and Social Development Vol. 6 No. 3 (2025)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.944

Abstract

One of the global trends with the greatest rate of growth is the usage of beauty items, particularly makeup kits. The majority of women prefer to purchase cosmetics from local brands, per Databoks data. In Indonesia, up to 53% of women select native cosmetics, with the remaining 11% favoring foreign products. This demonstrates how well-liked local cosmetic brands are by women. This study concentrates primarily on local brands, particularly Wardah cosmetics made by PT Paragon Technology and Innovation, which has introduced a number of cosmetic goods, out of the numerous makeup brands that are available in the Indonesian beauty industry. Analyzing the impact of influencer marketing, brand perception, and consumer choices on the local beauty company Wardah in Cirebon was the aim of this study. 384 respondents were obtained by applying the Cochran formula because this study took a quantitative approach with an unknown population. Smart-PLS software version 4.0 was utilized for data analysis and structural equation modeling (SEM), while a Likert scale questionnaire was employed to collect primary data. The findings demonstrated that brand image (X2) and influencer marketing (X1) significantly and favorably influenced consumers' decisions to buy local makeup products in Cirebon City (Y).
The Influence of Lifestyle and Fashion Interest on Impulse Buying Behavior on Tiktokshop Lestari, Sephia Dewi; Fatmawati, Taffana Gita; Hernidatiatin, Lis Tatin
Devotion : Journal of Research and Community Service Vol. 5 No. 5 (2024): Devotion: Journal of Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i5.723

Abstract

This study aims to test the variables of Fashion Lifestyle and Interest in Impulse Buying Behavior on TiktokShop Erigo Products for Wiilayah Ciayumajakuning. Using a type of quantitative approach research method and research population, namely Erigo Product Consumers on TiktokShop for the Ciayumajakuning Region with a total of 97 respondents. This Sample Collection Technique uses Non-Probability Sampling. Data Collection Techniques using Questionnaires and data analysis used are multiple regression analysis, and data analysis techniques using SPSS Program version 27. Obtained results that show that Lifestyle on Impulse Buying Behavior does not have a significant influence while Fashion Interest on Impulse Buying Behavior has a significant influence, Lifestyle and Fashion Interest  simultaneously on Impulse Buying Behavior have a significant influence.
Co-Authors Agnain, Muhammad Agustin, Nengliya Azzahra, Fairuzzia Fatmawati, Taffana Gita Fauziah, Erika Hermawan, Fery Julianti, Rosita Lestari, Sephia Dewi Nabilah, Nanda Noveria Susijawati Nurhapipah, Nurhapipah Pasaribu, Lukas Natanael Ramadhan, Maulana RR. Ella Evrita Hestiandari