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Saputra, Rio Angga
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Strategi Marketing melalui pelatihan Marketplace Shoppe untuk Meningkatkan Penjualan Home Industri Sambel Pecel di Desa Prajegan Sukorejo Saputra, Rio Angga; Asfahani, Asfahani
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.5964

Abstract

Digital marketing through marketplaces like Shopee is crucial for enhancing product sales. Marketplaces offer a broad platform that allows businesses to effectively reach customers, with features such as paid advertisements and data analytics supporting sales (Suryani & Hamidah, 2022; Rahmawati et al., 2023). This study focuses on digital marketing training for sambel pecel producers in Desa Prajegan Sukorejo, identifying that many entrepreneurs have not fully utilized Shopee's features. Surveys reveal that 65% of producers lack understanding in managing listings, and 72% struggle with promotional tools. The study aims to implement targeted Shopee training to improve sales and expand the market for sambel pecel products. The findings are expected to contribute to local economic development through better use of digital technology
Strategi Marketing melalui pelatihan Marketplace Shoppe untuk Meningkatkan Penjualan Home Industri Sambel Pecel di Desa Prajegan Sukorejo Saputra, Rio Angga; Asfahani, Asfahani
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.5964

Abstract

Digital marketing through marketplaces like Shopee is crucial for enhancing product sales. Marketplaces offer a broad platform that allows businesses to effectively reach customers, with features such as paid advertisements and data analytics supporting sales (Suryani & Hamidah, 2022; Rahmawati et al., 2023). This study focuses on digital marketing training for sambel pecel producers in Desa Prajegan Sukorejo, identifying that many entrepreneurs have not fully utilized Shopee's features. Surveys reveal that 65% of producers lack understanding in managing listings, and 72% struggle with promotional tools. The study aims to implement targeted Shopee training to improve sales and expand the market for sambel pecel products. The findings are expected to contribute to local economic development through better use of digital technology
Kepemimpinan Partisipatif Kepala Sekolah: Mendorong Keterlibatan Guru Dan Siswa Dalam Pengambilan Keputusan Amri, Ulil; Taufiqurrohman, Taufiqurrohman; Rohmat, Rohmat; Rozak, Khozani; Andrianto, Erwin; Saputra, Rio Angga; Fathoni, Tamrin
Social Science Academic Vol. 3 No. 1 (2025)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i2.6310

Abstract

Leadership in the educational environment plays a very important role in creating a conducive learning atmosphere. As with participatory leadership, the role of the school principal is not only as a decision-maker but also as a facilitator who encourages the participation of teachers and students. This approach is expected to promote the involvement of all parties in the decision-making process related to education. Teacher involvement is a key element in creating an effective learning environment. In addition to teachers, student involvement is also very important in making decisions related to school policies.The method used in this article is a literature study, which is a data collection approach by reviewing and understanding theories from various literature sources relevant to the research topic. Data collection is done by searching for and constructing information from various sources, such as books, journals, and previous research.The role of the principal in making and taking decisions, with responsibility for results that align with the issues at hand, and the involvement of teachers in decision-making, has a significant impact on improving teacher quality, such as mastery of subject matter and teaching techniques, as well as from the aspects of morale, work ethics, and motivation in carrying out their duties and responsibilities. Additionally, involving students in decision-making allows them to think critically and analytically. This participatory leadership is very important for the principal in the decision-making process because it involves teachers and students, thereby forming a shared goal that creates a conducive and comfortable learning environment.
Co-Authors Asfahani, Asfahani Erwin Andrianto Rohmat rohmat Rozak, Khozani Tamrin Fathoni Taufiqurrohman Taufiqurrohman Ulil Amri