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Ninda, Via Vio
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Analysis of the Influence of Business Legality, Halal Labeling and Promotion on MSME Products in Kwala Serapuh Langkat Village ,, Erwansyah; Yanti, Eli Delvi; Wahyono, Teguh; Ninda, Via Vio
Journal of Community Research and Service Vol 8, No 2: JULY 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v8i2.63051

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important role in the local economy, including Kwala Serapuh Village in Langkat. Business legality, halal labeling, and promotion are key factors that can affect the success of MSME products. However, there have not been many studies that have examined the influence of this combination of factors on MSME products in Kwala Serapuh Village. This study aims to analyze the influence of business legality, halal labeling, and promotion on MSME products in Kwala Serapuh Village, Langkat. The sample in this study was 85 respondents. The analysis method used is multiple linear regression analysis. The results of the study show that partially Business Legality (X1) has a significant positive effect on the variable of MSME Products (Y). Halal labeling (X2) has a significant positive effect on the variable of MSME Products (Y). Promotion (X3) had no positive effect and was not significantly significant to the variable of MSME Products (Y). Simultaneously, Business Legality (X1), Halal Labeling (X2) and Promotion (X3) have a significant positive effect on the MSME Product variable (Y) in MSME actors in Kwala Serapuh Village, Lalat Regency.
THE ROLE OF BUSINESS LEGALITY, HALAL LABELING AND PROMOTION IN INCREASING THE COMPETITIVENESS OF MSME PRODUCTS IN KWALA SERAPUH VILLAGE, LANGKAT Erwansyah, Erwansyah; Yanti, Eli Delvi; Wahyono, Teguh; Ninda, Via Vio
Proceeding International Seminar of Islamic Studies INSIS 6 (February 2024)
Publisher : Proceeding International Seminar of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

MSMEs are one of the important economic sectors that play a role in the Indonesian economy. However, MSMEs still face various challenges, one of which is increasingly fierce competition with imported products. Therefore, MSMEs need to improve their competitiveness in order to survive and develop. This study aims to analyze the role of business legality, halal labeling, and promotion in increasing the competitiveness of MSME products in Kwala Serapuh Village, Langkat. This research uses a survey method with 50 respondents, namely MSME actors in Kwala Serapuh Village. The results showed that business legality, halal labeling, and promotion have a significant role in increasing the competitiveness of MSME products in Kwala Serapuh Village. Business legality can increase consumer confidence in MSME products, thereby increasing their competitiveness. Halal labeling can improve the image of MSME products in the eyes of consumers, thereby increasing their competitiveness. Promotion can increase consumer awareness of MSME products, thereby increasing their competitiveness. Based on the results of this study, it is recommended that MSMEs in Kwala Serapuh Village can improve the legality of their business, obtain halal labeling, and actively promote to increase the competitiveness of their products.
Analysis of the Influence of Business Legality, Halal Labeling and Promotion on MSME Products in Kwala Serapuh Langkat Village ,, Erwansyah; Yanti, Eli Delvi; Wahyono, Teguh; Ninda, Via Vio
Journal of Community Research and Service Vol. 8 No. 2: July 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v8i2.63051

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important role in the local economy, including Kwala Serapuh Village in Langkat. Business legality, halal labeling, and promotion are key factors that can affect the success of MSME products. However, there have not been many studies that have examined the influence of this combination of factors on MSME products in Kwala Serapuh Village. This study aims to analyze the influence of business legality, halal labeling, and promotion on MSME products in Kwala Serapuh Village, Langkat. The sample in this study was 85 respondents. The analysis method used is multiple linear regression analysis. The results of the study show that partially Business Legality (X1) has a significant positive effect on the variable of MSME Products (Y). Halal labeling (X2) has a significant positive effect on the variable of MSME Products (Y). Promotion (X3) had no positive effect and was not significantly significant to the variable of MSME Products (Y). Simultaneously, Business Legality (X1), Halal Labeling (X2) and Promotion (X3) have a significant positive effect on the MSME Product variable (Y) in MSME actors in Kwala Serapuh Village, Lalat Regency.
Co-Authors ,, Erwansyah Erwansyah, Erwansyah Muhammad Luthfi Rony, Zahara Tussoleha Yanti, Eli Delvi