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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Engineering Science Letter
Indriati, Ellen
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Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology

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Leveraging Value Chain Analysis to Drive Growth in the Muslim Fashion Industry: A Small and Medium Enterprise Strategy Case Study Silitonga, Roland Y.H.; Setiawati, Marla; Triutami, Eunike Novana; Indriati, Ellen
Engineering Science Letter Vol. 2 No. 03 (2023): Engineering Science Letter
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/esl.v2i03.398

Abstract

This article presents a comprehensive case study that utilises value chain analysis to analyse and develop strategies for small and medium enterprises (SMEs) operating in the Muslim fashion industry. The research addresses critical challenges facing SMEs in accessing the final market and proposes strategic solutions for all stakeholders involved in the value chain. The study adopts Kaplinsky's value chain analysis approach, complemented by quantitative tools such as SWOT and Diamond Competitiveness Analysis. The findings reveal that SMEs encounter four significant barriers to accessing the final market: economies, product characteristics, heavy promotion and advertising, and trading barriers. These barriers pose significant challenges due to internal limitations within the organisations. With these obstacles, a multifaceted strategy is proposed. The proposed plan includes the following key initiatives: (1) Segmentation of the target consumer base to optimise services, thus maximising penetration; (2) Strengthening collaborative partnerships between different actors within the value chain to enhance overall competitiveness; (3) Implementation of targeted promotion and communication programs to improve customer satisfaction and brand visibility; (4) Establishment of a comprehensive data recording system to streamline business processes and improve tactical decision-making; and (5) Investment in technological advancements within the production process to enhance product quality. By implementing these strategies, SMEs can effectively address the identified barriers and unlock their growth potential within the Muslim fashion industry. This case study contributes to the existing body of knowledge by providing practical insights and recommendations for SMEs operating in the Muslim fashion sector. The findings can guide policymakers, industry practitioners, and researchers in formulating effective strategies to foster growth and sustainability in this dynamic industry.
A Proposed Quality Improvement of Delivery Services at PT Pos Indonesia Using Importance-Performance Analysis and Kano Model Silitonga, Roland Y. H.; Tindaon, Phila Delphia; Indriati, Ellen; Martina, Inge
Engineering Science Letter Vol. 3 No. 02 (2024): Engineering Science Letter
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/esl.v3i02.534

Abstract

PT Pos Indonesia, a courier service company, contends with a notably low market share, as indicated by Top Brand data reflecting market proportions over the past five years in Indonesia. This decline in market share is predominantly attributed to subpar service quality. Hence, there is a pressing need to scrutinize PT Pos Indonesia to enhance its service standards for consumers and discern the service attributes requiring maintenance and prioritized improvement. This study employs the IPA (Importance Performance Analysis) and Kano method, both of which complement each other synergistically. IPA seeks to unearth insights into service factors influencing customer satisfaction and loyalty, while the Kano model categorizes service attributes based on their capacity to meet customer needs effectively. Additionally, the Kano model identifies areas warranting attention or enhancement, which can augment customer satisfaction. The analysis reveals four attributes classified as defenseless strategy points and one attribute deemed a chronic issue through the amalgamation of IPA and Kano model findings, thereby informing decisions to enhance performance.
The Influence of Promotion on TikTok Live Streaming Selling on Consumer Purchasing Decisions in Take on Thrift Online Businesses Veronika, Veronika; Indriati, Ellen
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4643

Abstract

This study aims to determine the effect of promotion through TikTok live streaming selling on consumer purchase decisions in the online business Take on Thrift. The research uses a quantitative approach with an explanatory method, and data collection was conducted through online questionnaires distributed to consumers who had watched and purchased products from Take on Thrift’s live streaming sessions. The total number of respondents in this study was 100, selected using purposive sampling. The analysis results showed that all questionnaire items were valid and reliable. A simple linear regression test indicated that the promotion variable has a positive and significant influence on purchase decisions, with a significance value of 0.000 < 0.05 and a coefficient of determination (R²) of 0.906, meaning that 90.6% of the variation in purchase decisions can be explained by promotion through TikTok live streaming selling. These findings demonstrate that interactive promotions carried out through TikTok live streaming selling can significantly influence consumer purchase decisions.
Co-Authors Martina, Inge Roland Y.H. Silitonga Setiawati, Marla Silitonga, Roland Y. H. Tindaon, Phila Delphia Triutami, Eunike Novana Veronika Veronika