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All Journal Jurnal Telematika Engineering Science Letter Journal of Management Studies and Development
Roland Y.H. Silitonga
Department of Industrial Engineering, Harapan Bangsa Institute of Technology, Jl. Dipati Ukur 80-84, Bandung 40132
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

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Pengembangan Model Strategi Dynamic Pricing Tiket Pesawat Menggunakan Pendekatan Game Theory Silitonga, Roland Y.H.; Linardi, Silvia
Jurnal Telematika Vol. 12 No. 2 (2017)
Publisher : Yayasan Petra Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61769/telematika.v12i2.196

Abstract

 The dynamic pricing strategy adopted by each airline has a different strategy model when viewed from the pattern of price function charts against the time of purchase. In this research, it can be concluded that dynamic pricing is influenced by ticket purchase time, departure time, and departure route. Based on the research, consumers can make purchasing decisions by making trends (strategy patterns) that have the greatest R2 value, for example for the purchase of Air Asia tickets departure at 05.20 hours can be done by creating logarithmic chart pattern but the data can deviate Rp 147.931,80 and consumers are advised Not making purchases when approaching holidays; In addition to complementing the strategy pattern found using R2 Test, the winner of game theory for 5 am departure hours ie Air Asia has a smaller possibility to change its strategy pattern, so the trend pattern created using the winning strategy that is logarithmic will have greater certainty than if create a trend pattern only by considering the greatest R2 value.Dynamic pricing adalah salah satu strategi dalam Revenue Management, yaitu pemberian harga yang berbeda-beda selama horison waktu penjualan. Konsumen perlu menentukan kapan waktu termurah untuk membeli tiket, sehingga penelitian ini mencoba memodelkan strategi dynamic pricing menggunakan metode pemodelan Hard OR. Penelitian ini mempertimbangkan konsep nilai uang untuk dapat mengetahui kapan harga termurah dalam melakukan pembelian tiket. Dalam penelitian ini akan dilakukan studi kasus untuk rute CGK-DPS dan rute CGK-SUB pada maskapai Lion Air, Citilink, dan Air Asia. Berdasarkan hasil penelitian; dari semua jam keberangkatan pada rute CGK-DPS, harga terendah terletak pada maskapai Air Asia, yaitu sebesar Rp 530.428,27  jika melakukan pada pembelian h-27 untuk jam keberangkatan 18.15-21.05 dan 19.30-22.25; dari semua jam keberangkatan dari rute CGK-SUB, harga terendah terletak pada maskapai Citilink, yaitu sebesar Rp 441.172,03 jika melakukan pada pembelian h-1 untuk jam keberangkatan 04.10-5.35. Oleh karena itu, saat melakukan pembelian tiket pesawat rute CGK-DPS disarankan untuk memilih Air Asia dan saat melakukan pembelian tiket pesawat rute CGK-SUB disarankan untuk memilih Citilink. Selain itu, ditemukan bahwa maskapai Lion Air memberikan harga termurah pada saat h-1 untuk semua rute penerbangan. Strategi dynamic pricing yang diterapkan oleh setiap maskapai memiliki strategi yang berbeda-beda. Dalam penelitian ini dapat disimpulkan bahwa dynamic pricing dipengaruhi oleh waktu pembelian tiket, jam keberangkatan, dan rute keberangkatan. Berdasarkan penelitian, konsumen dapat melakukan keputusan pembelian dengan membuat trend (pola strategi) dengan memperhatikan nilai R2 terbesar. Selain itu dengan juga memperhatikan strategi logaritmik akan memberi peluang lebih besar dibandingkan jika membuat pola trend hanya dengan mempertimbangkan nilai R2 terbesar.
Leveraging Value Chain Analysis to Drive Growth in the Muslim Fashion Industry: A Small and Medium Enterprise Strategy Case Study Silitonga, Roland Y.H.; Setiawati, Marla; Triutami, Eunike Novana; Indriati, Ellen
Engineering Science Letter Vol. 2 No. 03 (2023): Engineering Science Letter
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/esl.v2i03.398

Abstract

This article presents a comprehensive case study that utilises value chain analysis to analyse and develop strategies for small and medium enterprises (SMEs) operating in the Muslim fashion industry. The research addresses critical challenges facing SMEs in accessing the final market and proposes strategic solutions for all stakeholders involved in the value chain. The study adopts Kaplinsky's value chain analysis approach, complemented by quantitative tools such as SWOT and Diamond Competitiveness Analysis. The findings reveal that SMEs encounter four significant barriers to accessing the final market: economies, product characteristics, heavy promotion and advertising, and trading barriers. These barriers pose significant challenges due to internal limitations within the organisations. With these obstacles, a multifaceted strategy is proposed. The proposed plan includes the following key initiatives: (1) Segmentation of the target consumer base to optimise services, thus maximising penetration; (2) Strengthening collaborative partnerships between different actors within the value chain to enhance overall competitiveness; (3) Implementation of targeted promotion and communication programs to improve customer satisfaction and brand visibility; (4) Establishment of a comprehensive data recording system to streamline business processes and improve tactical decision-making; and (5) Investment in technological advancements within the production process to enhance product quality. By implementing these strategies, SMEs can effectively address the identified barriers and unlock their growth potential within the Muslim fashion industry. This case study contributes to the existing body of knowledge by providing practical insights and recommendations for SMEs operating in the Muslim fashion sector. The findings can guide policymakers, industry practitioners, and researchers in formulating effective strategies to foster growth and sustainability in this dynamic industry.
Mapping Brand Equity and Service Quality Perceptions : A Comparative Study of National Private Banks in Indonesia Heriana, Ferra; Sibarani, Mentiana; Silitonga, Roland Y.H.; Heryanto, Dhany
Journal of Management Studies and Development Vol. 2 No. 03 (2023): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v2i03.356

Abstract

This study aims to create a map of brand equity and service quality perceptions of Bank C relative to four other banks in Indonesia, namely Bank KBMI Category 3. Customer perception maps were constructed by asking customers to provide overall similarity ratings for Brand Equity and Service Quality pairs on a metric scale. The study included Bank A, Bank B, Bank C, Bank D, and Bank E customers in Indonesia. One hundred eight respondents were sampled using the Exploratory Factor Analysis (EFA) method, which groups many variables into several factors with similar characteristics. Additionally, the Multidimensional Scaling (MDS) method was used, a data analysis technique used to explore the data structure based on similarities or dissimilarities. Based on the analysis results, it was found that according to the perceptions of Bank C customers, the bank scored low in the Reliability factor. At the same time, Bank B had the lowest scores in Brand Loyalty and Brand Awareness factors. This indicates that the strengths of both banks lie in these factors. Subsequently, Bank A, Bank E, and Bank D followed in sequential order.
The Influence of Project Management Knowledge and Leadership Style on the Success of Groundwater Drilling Projects at PT SII Rofiq, Sholahudin; Silitonga, Roland Y.H.; Heryanto, Dhany
Journal of Management Studies and Development Vol. 4 No. 03 (2025): Forthcoming Issue - Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v4i03.1149

Abstract

The role of project management knowledge (PMK) and leadership style (LS) is crucial in determining the success of a project. This study aims to identify the influence of PMK and LS on the success of drilling well projects at PT SII (Project Success or PS). The research method used is quantitative, with data analysis conducted using multiple linear regression through SPSS software. Data were obtained through questionnaires distributed to 56 employees involved in drilling well projects. The results show that PMK positively and significantly affects PS. Similarly, LS also positively and significantly impacts PS. These findings suggest that enhancing PMK and adopting effective LS can improve the success rate of projects at PT SII.
The Effect of Service Coverage and Water Loss Rate on the Performance of Tirta Giri Nata Naufal, Ahmad; Silitonga, Roland Y.H.; Heryanto, Dhany
Journal of Management Studies and Development Vol. 4 No. 03 (2025): Forthcoming Issue - Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v4i03.1232

Abstract

The performance of the Regional Public Drinking Water Company is an essential indicator in ensuring public access to efficient and sustainable clean water services. This study aims to analyze the influence of service coverage and the rate of water loss (Non-Revenue Water/ NRW) on the performance of Tirta Giri Nata Cirebon City, Indonesia. The approach is quantitative with multiple linear regression methods, based on monthly data from 2021 to 2023. The results showed that the coverage of services had a significant positive effect on performance, while NRW had a significant adverse impact. The determination coefficient (R²) value of 42.1% indicates that both variables explain a large proportion of variations in company performance. These findings affirm the importance of strategies to expand the coverage and control of NRW as a crucial step in improving regional drinking water services' operational efficiency and sustainability.
Analysis of Factors Affecting ERP Implementation Performance Using the Analytical Hierarchy Process (AHP): A Case Study at PT Multi Makmur Investama (Multives) Tangerang Silitonga, Roland Y.H.; Wandira Sembiring, Alem
Engineering Science Letter Vol. 4 No. 03 (2025): Article in Press - Engineering Science Letter
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.esl.001198

Abstract

The Indonesian packaging industry faces mounting pressure to align enterprise systems with evolving strategic and operational demands. This study investigates the performance of a mature Enterprise Resource Planning (ERP) system at PT Multi Makmur Investama (Multives), leveraging the Critical Success Factors (CSF) framework and Analytic Hierarchy Process (AHP) to identify and prioritize key determinants of ERP success. Ten CSFs were evaluated through expert pairwise comparisons and cross-validated via a perception survey of 51 ERP users. Results reveal ERP system quality (18.16%), top management support (14.19%), and user training (10.79%) as the most influential drivers. However, notable discrepancies emerged between expert prioritization and user satisfaction particularly in vendor support and training indicating underlying misalignments in long-term ERP usage. The study contributes a dual-layered evaluation model combining structured expert judgment and user-based validation, offering actionable insights for ERP optimization in emerging market contexts and extending theoretical discourse on ERP maturity evaluation.
Co-Authors Ahmad Naufal, Ahmad Heriana, Ferra Heryanto, Dhany Indriati, Ellen Joko Siswanto Linardi, Silvia Rofiq, Sholahudin Senator Nur Bahagia Setiawati, Marla Sibarani, Mentiana Tota Simatupang Triutami, Eunike Novana Wandira Sembiring, Alem