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All Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Pendidikan Kewarganegaraan Dan Filsafat
Evi Suryani
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Humanities Economics, Econometrics & Finance Social Sciences Other

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Penerapan Budaya Kearifan Lokal di Era Trend Budaya K-Pop Melalui Pendidikan Kewarganegaraan Olipian Resky Pernando; Nur Azizah; Ilham Hudi; Ilma Amelia; Evi Suryani; Sri Cahyani
Garuda: Jurnal Pendidikan Kewarganegaraan Dan Filsafat Vol. 2 No. 3 (2024): September : Jurnal Pendidikan Kewarganegaraan dan Filsafat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/garuda.v2i3.3921

Abstract

This research aims to analyze the impact of K-pop cultural trends on local culture in the context of citizenship education in the era of globalization. The method used is a Systematic Literature Review (SLR) by collecting 60 articles from Google Scholar in 2019-2023, which examine the influence of K-pop and the role of citizenship education in maintaining local cultural identity while accommodating global popular culture. The results of this research propose the integration of local cultural wisdom into the educational curriculum, with the aim of developing a balanced understanding of local and global culture, as well as preserving cultural heritage in a dynamic modern context. The findings of this study highlight the importance of local wisdom values ​​in education to strengthen students’ cultural identity in the era of globalization.
Analisis Pengembangan Platform Digital dalam Strategi Pemasaran Produk Busana Syar’i Kenaya : Studi Kasus pada UMKM Arsy Evi Suryani; Muhammad Sugiharto
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 1 (2025): Februari: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i1.980

Abstract

This research aims to analyze the marketing strategy implemented by UMKM Arsy in utilizing digital platforms to optimize market potential and increase product sales. This research uses qualitative methods. The respondents in this research are UMKM owners who adopt digital marketing, namely Arsy. Primary data is used in research using observation and interviews. The research was conducted in November 2024. The results of this research show that UMKM face challenges in understanding and implementing digital marketing effectively. The implication of this research is that ARSY requires learning and training from related parties to support the sustainability of this business.
Co-Authors Ilham Hudi Ilma Amelia Muhammad Sugiharto Naiya Aulia Putri Nur Azizah Olipian Resky Pernando Rifqi Muzakki siti rodiah Sri Cahyani Syaharani Mutia Sinulingga Yolanda Arsita Putri