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All Journal Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Surya : Jurnal Pengabdian Kepada Masyarakat
Septiawati, Ika Teguh
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Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Other

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Pendampingan Tata Kelola Operasional Koperasi Anjani, Chieka Putri; Septiawati, Ika Teguh; Aziz, Muh. Abdul
Jurnal Surya Vol 5 No 1 (2023): Jurnal Pengabdian Kepada Masyarakat Surya Universitas Muhammadiyah Sukabumi (UMMI
Publisher : Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jsu.v5i1.2256

Abstract

Cooperative operational governance assistance is a process that aims to assist cooperatives in optimizing their management and operations. This assistance covers various aspects such as the computerization of cooperative members, making organizational structures, and making cooperative operational standards. Several stages must be carried out in the mentoring process, namely surveys, preparation, debriefing, and mentoring. In addition, the companion must also be able to identify the potential and needs of the cooperative to provide appropriate and effective solutions. Cooperative operational governance assistance is expected to help cooperatives improve their performance, improve management systems, and be able to compete with other cooperatives in the market. In the long run. This assistance is expected to improve the welfare of cooperative members, increase income, and increase the contribution of cooperatives to the national economy.
Pendampingan Tata Kelola Operasional Koperasi Anjani, Chieka Putri; Septiawati, Ika Teguh; Aziz, Muh. Abdul
Jurnal Surya Vol 5 No 1 (2023): Jurnal Pengabdian Kepada Masyarakat Surya Universitas Muhammadiyah Sukabumi (UMMI
Publisher : Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jsu.v5i1.2256

Abstract

Cooperative operational governance assistance is a process that aims to assist cooperatives in optimizing their management and operations. This assistance covers various aspects such as the computerization of cooperative members, making organizational structures, and making cooperative operational standards. Several stages must be carried out in the mentoring process, namely surveys, preparation, debriefing, and mentoring. In addition, the companion must also be able to identify the potential and needs of the cooperative to provide appropriate and effective solutions. Cooperative operational governance assistance is expected to help cooperatives improve their performance, improve management systems, and be able to compete with other cooperatives in the market. In the long run. This assistance is expected to improve the welfare of cooperative members, increase income, and increase the contribution of cooperatives to the national economy.
Analisis Faktor-Faktor Dalam Meningkatkan Minat Beli Dimediasi oleh Fomo: (Studi Pada Konsumen Kosmetik Focallure Yang Melakukan Pembelian Pada TikTokShop di Kabupaten Sukabumi) Septiawati, Ika Teguh; Amal, Muhammad Khairul; Lestari, Nurni Arrina
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Nopember
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.3944

Abstract

This study aims to examine the impact of social media, viral marketing, and influencers on purchase intention, with fear of missing out (FOMO) as an intermediary variable among TikTok users of Focallure cosmetics in Sukabumi Regency. A quantitative approach was used by distributing questionnaires to 120 individuals who had purchased Focallure products more than twice. Data processing was carried out using AMOS software using the Structural Equation Modeling (SEM) method. The results showed that social media, viral marketing, and influencers contributed significantly to influencing FOMO. Furthermore, FOMO, social media, viral marketing, and influencers were proven to significantly influence consumer purchase intention. These findings indicate that emotional drives such as FOMO, which are influenced by digital marketing strategies, play a significant role in shaping consumer purchasing decisions. Therefore, a marketing communication strategy that emphasizes emotional and social aspects is key to increasing consumer purchase intention.  
Co-Authors Anjani, Chieka Putri Muh. Abdul Aziz Muhammad Khairul Amal Nurni Arrina Lestari