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All Journal Al-Zayn: Jurnal Ilmu Sosial & Hukum Ebisnis Manajemen
Daniel Vieri
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Strategi Membangun Merek Toyota dalam Menghadapi Tantangan dan peluang di Industri Otomotif. Millen Kaur; Daniel Vieri; Mohamad Zein Saleh
Ebisnis Manajemen Vol. 2 No. 2 (2024): June : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i2.399

Abstract

This study aims to understand the strategies implemented by Toyota in building its brand and how these strategies address challenges and opportunities in the automotive industry. A qualitative approach with a literature review research methodology is employed to explore this phenomenon.The philosophy of postpositivism serves as the philosophical foundation of this study, acknowledging that research is influenced by the researcher's subjective perspective and efforts are made to address biases through rigorous methodological approaches.Through data collection from various relevant literature sources, including journal articles, books, industry reports, and other electronic sources, this study analyzes marketing strategies, product innovations, and adaptations to environmental changes that have been implemented by Toyota.Qualitative data analysis yields a deep understanding of how Toyota builds its brand, responds to market changes, and faces competition in the automotive industry. The findings of this study provide valuable insights for Toyota and other stakeholders in the automotive industry in formulating effective strategies to maintain and enhance their positions in the competitive market.
Peran Kualitas Pelayanan dalam Meningkatkan Kepuasan Konsumen: Studi Kasus pada McDonald's Kezia Rostiana; Galih Tri Bawono; Daniel Vieri
Ebisnis Manajemen Vol. 2 No. 4 (2024): December : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i4.594

Abstract

This study discusses the role of service quality in increasing customer satisfaction with a case study at McDonald's. Service quality is an important factor in the fast food restaurant industry, especially to create positive experiences, loyalty, and customer satisfaction. Through a qualitative approach based on literature review, this study analyzes service dimensions, such as speed, responsibility, and staff attitude that affect customer experience. The results of this study indicate that speed of service, employee friendliness, and product consistency are the main factors in shaping customer satisfaction at McDonald's. Therefore, the use of technology such as self-ordering machines and application-based services contribute significantly to increasing efficiency and customer satisfaction. McDonald's also strives to maintain standards of efficiency and customer comfort facilities. This study emphasizes the importance of consistently improving service quality in creating loyalty and strengthening brand image amidst competitive competition.
Peran Human Resource Development (HRD) dalam Mengelola Perubahan Organisasi Valerio, Joshua; Guntur Haludin; Daniel Vieri; Muhamad Alfacri Saputra; Ahmad Mundzir; Sumando Magnus Siboro
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.3856

Abstract

Perubahan organisasi merupakan proses strategis yang menuntut kesiapan, adaptasi, dan komitmen seluruh anggota organisasi. Penelitian ini bertujuan untuk menganalisis peran Human Resource Development (HRD) dalam mengelola perubahan organisasi melalui pendekatan studi literatur. Metode penelitian yang digunakan adalah kualitatif deskriptif berbasis kajian pustaka, dengan mengidentifikasi, menelaah, dan mensintesis sumber-sumber ilmiah terkait manajemen perubahan dan pengembangan sumber daya manusia. Hasil penelitian menunjukkan bahwa HRD memiliki peran strategis dalam empat aspek utama, yaitu: (1) memfasilitasi dan mengkomunikasikan urgensi perubahan; (2) mengembangkan kompetensi dan kesiapan individu untuk beradaptasi; (3) mengelola resistensi melalui partisipasi dan dukungan psikologis; dan (4) menanamkan nilai-nilai perubahan ke dalam budaya organisasi agar transformasi bersifat berkelanjutan. Dengan demikian, HRD tidak hanya berfungsi sebagai pelaksana kebijakan, tetapi sebagai agen perubahan yang menghubungkan strategi organisasi dengan perilaku manusia di tempat kerja. Penelitian ini diharapkan dapat menjadi rujukan bagi organisasi dalam memperkuat kapasitas HRD untuk mendukung keberhasilan transformasi organisasi.
Co-Authors Ahmad Mundzir Galih Tri Bawono Guntur Haludin Kezia Rostiana Millen Kaur Mohamad Zein Saleh Muhamad Alfacri Saputra Sumando Magnus Siboro Valerio, Joshua