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All Journal Ebisnis Manajemen
Daniel Vieri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Membangun Merek Toyota dalam Menghadapi Tantangan dan peluang di Industri Otomotif. Millen Kaur; Daniel Vieri; Mohamad Zein Saleh
Ebisnis Manajemen Vol. 2 No. 2 (2024): June : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i2.399

Abstract

This study aims to understand the strategies implemented by Toyota in building its brand and how these strategies address challenges and opportunities in the automotive industry. A qualitative approach with a literature review research methodology is employed to explore this phenomenon.The philosophy of postpositivism serves as the philosophical foundation of this study, acknowledging that research is influenced by the researcher's subjective perspective and efforts are made to address biases through rigorous methodological approaches.Through data collection from various relevant literature sources, including journal articles, books, industry reports, and other electronic sources, this study analyzes marketing strategies, product innovations, and adaptations to environmental changes that have been implemented by Toyota.Qualitative data analysis yields a deep understanding of how Toyota builds its brand, responds to market changes, and faces competition in the automotive industry. The findings of this study provide valuable insights for Toyota and other stakeholders in the automotive industry in formulating effective strategies to maintain and enhance their positions in the competitive market.
Peran Kualitas Pelayanan dalam Meningkatkan Kepuasan Konsumen: Studi Kasus pada McDonald's Kezia Rostiana; Galih Tri Bawono; Daniel Vieri
Ebisnis Manajemen Vol. 2 No. 4 (2024): December : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i4.594

Abstract

This study discusses the role of service quality in increasing customer satisfaction with a case study at McDonald's. Service quality is an important factor in the fast food restaurant industry, especially to create positive experiences, loyalty, and customer satisfaction. Through a qualitative approach based on literature review, this study analyzes service dimensions, such as speed, responsibility, and staff attitude that affect customer experience. The results of this study indicate that speed of service, employee friendliness, and product consistency are the main factors in shaping customer satisfaction at McDonald's. Therefore, the use of technology such as self-ordering machines and application-based services contribute significantly to increasing efficiency and customer satisfaction. McDonald's also strives to maintain standards of efficiency and customer comfort facilities. This study emphasizes the importance of consistently improving service quality in creating loyalty and strengthening brand image amidst competitive competition.
Co-Authors Galih Tri Bawono Kezia Rostiana Millen Kaur Mohamad Zein Saleh