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All Journal Journal of Tourism and Economic
Yunita Prihastuti
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Economics, Econometrics & Finance Environmental Science Social Sciences

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Penerapan Manajemen Operasional Paket Wisata Tailor Made Tour Di PT. Tunas Indonesia Tours And Travel Yogyakarta Rahmat Abdullah; Yunita Prihastuti
Journal of Tourism and Economic Vol. 5 No. 1 (2022): Edisi 9 Jun 2022
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/85q06m80

Abstract

This research aims to determine the application of operational management of tailor made tour packages at PT. Tunas Indonesia Tours & Travel Yogyakarta. This research used a qualitative descriptive approach, the data were collected through observation, interviews and literature studies. The informants in this research are the company's staffs who are involved in, command or understand the operational management of tour packages. Data analysis used the model of Miles and Huberman, namely data reduction, data display and conclusion drawing. The results of the research showed there are four operational stages of tailor made tour packages making by Travel Consultant staff, the first stage is the planning stage consists of receiving the package tour reservations, following up the package tour reservations, determining payment policies according to company regulations, and issuing travel documents for the tour. The next stage, the organizing stage is conducting in tour preparation proceed. The directing stage is taking out during the tour. And the last stage, the controlling stage is taking out by the travel consultant staff during the post-tour evaluation.
Analisis Pengaruh Marketing Mix Terhadap Keputusan Pembelian (Studi Kasus Pada PT. Tunas Indonesia Tours And Travel Cabang Yogyakarta) Yunita Prihastuti; Endang Widayati
Journal of Tourism and Economic Vol. 2 No. 1 (2019): Edisi 3 Mei 2019
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/7w22h795

Abstract

This study aims to determine the effect of marketing mix on purchasing decisions at PT. Tunas Indonesia Tours & Travel Yogyakarta branch. Marketing mix variables consist of 4 sub variables namely: Price (X1), Product (X2), Promotion (X3), and Place (X4). The population in this study is consumers who make purchases at PT. Tunas Tours & Travel Yogyakarta in 2016. Using non-random sampling method with purposive sampling technique with a sample of 100 respondents. In this study using is descriptive and quantitative using multiple linear regression method. The results showed that price and location / distribution variables have a positive and significant influence on purchasing decisions. This is shown from the results of multiple linear regression test where both variables have P value <of 5% and t arithmetic> t table. While the product and promotion variables have an insignificant effect on purchasing decisions. This is shown from the results of multiple linear regression test of these variables have a value of P value> of 5% significant. The test results simultaneously, show the marketing mix has a significant influence in purchasing decisions where the test results proved P value <of 0.05 or 5%.
Co-Authors Endang Widayati Rahmat Abdullah