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All Journal Prima Ekonomika : Jurnal Ekonomi dan Bisnis Journal of Tourism and Economic
Suhartapa
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Efektivitas Pelayanan Pembayaran Non Tunai Pada Tempat Pemungutan Retribusi Pariwisata Di Kabupaten Gunungkidul Suhartapa; Linda Kurniawati; Amin Kiswantoro
Journal of Tourism and Economic Vol. 8 No. 1 (2025): Edisi 15 Jun 2025
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/s6g10c30

Abstract

Natural beach tourism is still a favorite for most tourists visiting Gunungkidul Regency. There are dozens of levy collection points managed by the Yogyakarta Special Region Gunungkidul Tourism Office, but only a few provide non-cash levy payment services. This research aims to see the level of effectiveness of levy collection services from the perspective of managers and tourists. Data collection techniques use interviews, observation and documentation. The research method used is a qualitative research method and data analysis techniques in the form of SWOT analysis. The research results show that the implementation of non-cash tourism levy payment services, especially QRIS, has been quite effective in terms of both agencies and tourists. However, several improvements are still needed, including strengthening the internet network and providing widespread outreach to tourists regarding prioritizing non-cash transactions.
PENGARUH MEDIA DIGITAL TERHADAP TINGKAT KUNJUNGAN WISATAWAN DESA WISATA KREBET DI BANTUL DAERAH ISTIMEWA YOGYAKARTA Suhartapa; Irma Wijaya, Jennie; Sulistyo, Agung
PRIMA EKONOMIKA Vol. 16 No. 2 (2025): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v16i2.290

Abstract

Penelitian ini bertujuan untuk mengetahui apakah penggunaan media digital memberikan pengaruh secara signifikan terhadap tingkat kunjungan wisatawan yang datang ke Desa Wisata Krebet, Pajangan, Kabupaten Bantul, Provinsi Daerah Istimewa Yogyakarta. Metode penelitian menerapkan metode kuantitatif, dan melakukan analisis data dengan menggunakan analisis regresi linear sederhana. Target penelitian adalah wisatawan yang mengunjungi Desa Wisata Krebet, dengan 95 sampel diambil melalui sampling insidental. Data dikumpulkan melalui kuesioner yang didistribusikan melalui Google Form. Hasil penelitian menunjukkan bahwa penggunaan media digital berdampak positif dan signifikan terhadap jumlah wisatawan yang berkunjung ke Desa Wisata Krebet.
Pengaruh Citra Destinasi Dan Electronic Word Of Mouth (E-WOM) Terhadap Minat Kunjung Wisatawan Di Simpang Lima Gumul Kediri Suhartapa; Nur Rafida
Journal of Tourism and Economic Vol. 7 No. 1 (2024): Edisi 13 Jun 2024
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/mrc9qh15

Abstract

This research aims to determine the influence of destination image and electronic word of mouth (E-WOM) on tourist interest in visiting the Simpang Lima Gumul Kediri Monument. This research uses quantitative methods with descriptive analysis. The sample taken was 100 respondents and the sampling technique used an approach to simple random sampling. Data analysis in this study used simple linear regression analysis, multiple linear regression analysis, classic assumption test, T test, F test, and coefficient of determination test. The results of the research show that there is a positive and significant influence with a coefficient value of 0,299 on destination image on interest in visiting, there is a positive and significant influence with a coefficient value of 0,555 on electronic word of mouth (E-WOM) on interest in visiting, and there is simultaneous influence of 70,3% on destination destination image and electronic word of mouth (E-WOM) on touris interest in visiting the Simpang Lima Gumul Kediri Monument.
Co-Authors Amin Kiswantoro Irma Wijaya, Jennie Linda Kurniawati Nur Rafida Sulistyo, Agung