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All Journal Journal of Tourism and Economic
Nuviah Herawati
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Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Daya Tarik Wisata Pendukung Kawasan Gunung Api Purba Nglanggeran, Yogyakarta Nuviah Herawati; Susilo Budi Winarno
Journal of Tourism and Economic Vol. 3 No. 1 (2020): Edisi 5 Apr 2020
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/8v56t245

Abstract

This study aims to find out supporting activities that arise with the use of the ancient Nglanggeran volcano landscape in the Nglanggeran Village. Nglanggeran tourism village in Yogyakarta has a variety of supporting tourism potential attractions that arises due to the construction of an artificial pond / reservoir. This reservoir is the main capital for the local community to create supporting attractions which are a major complement to the ancient volcanic landscape of Nglanggeran. The emergence of these supporting attractions subsequently becomes a source of profit for the community and especially tourism activities in the region.
Jajanan Di Mata Mahasiswa Pada Aplikasi Gofood Studi Kasus: Mahasiswa STIEPAR API Yogyakarta Nuviah Herawati; Koesharijadi; Yulianto Pudjiwinarno
Journal of Tourism and Economic Vol. 4 No. 2 (2021): Edisi 8 Des 2021
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/t8cwj217

Abstract

This study aims to find out what factors encourage consumers to make purchasing decisions culinary products offered through the GoFood application. The research approach uses variables and dimensions of the marketing mix. The marketing mix studied are product, price, distribution and promotion. The study used quantitative methods with regression analysis. Respondents are students of the STIE Tourism API Yogyakarta campus in a certain research period for one month. The measuring instrument used is a questionnaire with the use of a Likert scale. Using the t test, it can be concluded that products and promotions have a significant effect on purchasing decisions through the GoFood application. While price and distribution have no significant effect on purchasing decisions, and with the F-test it is concluded that product, price, distribution, and promotion together have a significant effect on purchasing decisions through the GoFood application.
Analisis Literatur Tentang Strategi Pemasaran Mixue Dan Hubungannya Dengan Minat Beli Ulang Konsumen Nuviah Herawati; Arief Dermawan; Agung Hartadi
Journal of Tourism and Economic Vol. 7 No. 2 (2024): Edisi 14 Des 2024
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/w5vbdk02

Abstract

Repurchase interest is very important for food and beverage producers, one of which is Mixue products, so that they can survive and grow. To grow consumer repurchase interest, a marketing mix strategy is used using 4 concepts, namely product, price, place and promotion. This study aims to determine the effect of product, price, place and promotion on repurchase interest. This study uses article reviews as its data source, by collecting, selecting and then analyzing articles that have topics relevant to the problems studied and conclusions are obtained from the analysis. Using 10 articles that conducted research at Mixue outlets in 10 different regions in Indonesia. From the review of these articles, the results showed that product, place and promotion had a significant effect on repurchase interest in Mixue products, but for price, some concluded that this variable had no significant effect on repurchase, as well as place when given lifestyle moderation, it had no effect on repurchase interest. Future research on price variables can be further studied because there are differences in findings in certain areas, and further researchers can add other variables that can affect repurchase interest in Mixue products and in using marketing strategies, the 7p concept can be used to increase solutions to overcome this problem.
Co-Authors Agung Hartadi Arief Dermawan Koesharijadi Susilo Budi Winarno Yulianto Pudjiwinarno