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All Journal Journal of Tourism and Economic Jurnal Masyarakat dan Desa
Enny Mulyantari
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Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengembangan Desa Wisata Ngargoretno Berbasis Agrowisata Di Kabupaten Magelang Rr. Nolatria Kusuma Setyowulandari; Enny Mulyantari; Fian Damasdino
Jurnal Masyarakat dan Desa Vol 4 No 2 (2024)
Publisher : Program Studi Pembangunan Masyarakat Desa (D3)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47431/jmd.v4i2.488

Abstract

Desa Wisata Ngargoretno, Kabupaten Magelang merupakan desa wisata yang berbasis agrowisata. Daya tarik agrowisata yang dikembangkan dan dikemas sebagai wisata edukasi bagi wisatawan dengan praktik langsung pada kegiatan pertanian menjadikan desa wisata Ngargoretno sebagai unggulan di Kabupaten Magelang. Tujuan penelitian ini adalah untuk mengetahui pengembangan Desa Wisata Ngargoretno berbasis Agrowisata. Penelitian dilakukan dengan metode diskriptif kualitatif , pengumpulan data dengan cara observasi, wawancara, dan dokumentasi. Analisis hasil penelitian dengan metode swot. Hasil penelitian menunjukkan bahwa Desa wisata Ngargoretno dalam mengelola sumberdaya alamnya menerapkan tiga konsep yaitu Sehat Tani, Sehat Masyarakat, dan Sehat Produk. Dengan konsep tersebut menjadi dasar pengembangan dalam memanfaatkan berbagai potensi desa berupa pertanian, peternakan dengan produk olahan, serta budaya lokal sebagai daya tarik wisatawan. Beberapa kendala yaitu sebagian masyarakat belum memiliki kesadaran bahwa desanya sebagai desa wisata, job desk pengelola yang masih tumpang tindih , dan fasilitas belum memadai. Peluang bisa lebih berkembang dengan promosi dan kerjasama. Kesimpulan bahwa pengembangan Desa wisata Ngargoretno dilakukan dengan inovasi dan pemanfaatan sumberdaya alam sebagai potensi desa. Kelemahan sumberdaya manusia sebagai pengelola , partisipasi masyarakatnya dan sarana masih terbatas perlu menjadi perhatian. Untuk itu diperlukan strategi pengembangan berupa penguatan kapasistas pengelolaan desa wisata.
Pengaruh Daya Tarik Terhadap Kepuasan Wisatawan Di Coffee On The Bus PO. Rejeki Transport Yogyakarta Benediktus Primus Gunteja; Enny Mulyantari; Arif Dwi Saputra
Journal of Tourism and Economic Vol. 4 No. 2 (2021): Edisi 8 Des 2021
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/366d8q08

Abstract

This study aims to determine whether the tourist attraction factors which consist of attractions, amenities, and accessibility have an effect on tourist satisfaction at Coffee On The Bus PO. Fortune Transport. The research sample was 50 tourist respondents who visited the Coffee on The Bus. This type of research is a type of quantitative research using multiple linear analysis located in Yogyakarta. The results showed that the three variables simultaneously and significantly affected tourist satisfaction.
Strategi Pengembangan Gua Batu Cermin Labuan Bajo Sebagai Daya Tarik Wisata Alam Enny Mulyantari; Sahlit Sugesti; Rikardus Yardiputra
Journal of Tourism and Economic Vol. 7 No. 2 (2024): Edisi 14 Des 2024
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/pd62n405

Abstract

Mirror Stone Cave has a potential attraction that needs to be developed as a natural tourist destination, however there are several factors that are obstacles in developing the cave's attraction. Therefore, this research aims to determine the development strategy in Mirror Stone Cave in increasing the attractiveness of natural tourist destinations. The research method uses a qualitative descriptive approach. The sampling technique uses a sampling technique. Data collection is carried out by means of observation, interviews and documentation. Test the validity of the data using source and method triagulation techniques. The data obtained was analyzed using the SWOT analysis technique. The research results show that to increase attractiveness, managers need to utilize better support and cooperation with the government, surrounding communities and stakeholders. By collaborating, efforts to increase the attractiveness of Mirror Stone Cave in terms of nature conservation, promotion, infrastructure, increasing workforce, community training as well as attractions, accessibility and amenities can be optimized well.
Niat Konsumsi Wisatawan Terhadap Kuliner Tradisional Gudeg di Sentra Kuliner Wijilan, Yogyakarta Dalam Kerangka Theory of Planned Behavior Sahlit Sugesti; Enny Mulyantari; Setyo Prasiyono Nugroho; Slamet Supriyanto
Journal of Tourism and Economic Vol. 8 No. 2 (2025): Edisi 16 Des 2025
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/6v5vxg84

Abstract

This research seeks to assess the psychological elements that affect tourists' intentions to try traditional cuisine, utilizing the Theory of Planned Behavior (TPB) framework. It specifically examines the Gudeg Wijilan Culinary Center in Yogyakarta, which serves as a key representation of Javanese food culture. A quantitative explanatory approach was used, involving a survey of 100 tourists selected through accidental sampling. The research instrument included five primary TPB variables: attitude, subjective norm, perceived behavioral control, consumption intention, and actual behavior. Data analysis employed multiple linear regression and path analysis to investigate both direct and indirect relationships among the variables. The findings reveal that all TPB components positively and significantly impact tourists' intentions to consume traditional cuisine, with subjective norm being the most influential factor, followed by attitude and perceived behavioral control. Furthermore, actual behavior was identified as a partial mediator, indicating that tourists’ firsthand experiences consuming gudeg enhanced the connection between psychological factors and their intention to act. These results underscore that decisions made by tourists are influenced by personal assessments, social factors, and perceptions of accessibility to traditional cuisine. This study's originality lies in applying the TPB model to a specific traditional culinary context and including actual behavior as a mediating variable when analyzing tourists’ intentions. It contributes to the theoretical understanding of tourist consumption behavior and provides actionable insights for destination managers to create more effective marketing strategies rooted in consumer psychology and tourist experiences.
Peran Masyarakat Dalam Pengembangan Wisata Bahari Di Pantai Duta Wisata Bandar Lampung Enny Mulyantari; Setyo Prasiyono Nugroho; Natalia Artemisia Sancia
Journal of Tourism and Economic Vol. 8 No. 2 (2025): Edisi 16 Des 2025
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/6zc8a102

Abstract

Duta Wisata Beach in Bandar Lampung is a marine tourism destination that has great potential to be developed. However, the development of marine tourism in the area is still not optimal, one of the contributing factors is the minimal role of the community in the development of marine tourism. This study aims to identify and analyze the role of the community in the development of marine tourism at Duta Wisata Beach, Bandar Lampung. This study uses a qualitative approach method, determining informants with a purposive sampling technique totaling three people. The results of the study indicate that the role of the community is very important in the development of marine tourism at Duta Wisata Beach. The roles that can be carried out by the community are first, as an initiator, namely as a trigger and driver in realizing ideas and thoughts. Second, as an implementer, namely the community carries out operational activities. Third, as a companion, namely the contribution and responsibility of the community in maintaining the beauty and cleanliness of the surrounding environment. Fourth, as a reviewer, namely the community supervises the process and impact of tourism development. Fifth, as a beneficiary, namely increasing community welfare in the economy.
Co-Authors Arif Dwi Saputra Benediktus Primus Gunteja Fian Damasdino Natalia Artemisia Sancia Rikardus Yardiputra Rr. Nolatria Kusuma Setyowulandari Sahlit Sugesti Setyo Prasiyono Nugroho Slamet Supriyanto