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All Journal Cendekia: Jurnal Pendidikan dan Pemberdayaan Masyarakat Jurnal Pengabdian Masyarakat Indonesia
nofianti, febi
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Humanities Education Social Sciences Other

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Pelatihan Digital Marketing Menggunakan Aplikasi Facebook Ads dan Google Trends di Kelurahan Setiaratu nofianti, febi; Farabilla Mardina, Syalsha; Waliyyan, Azka; Nabila, Syahla; Amalia Siti Fathonah, Eka
Cendekia: Jurnal Pendidikan dan Pemberdayaan Masyarakat Vol 1 No 3 (2023): CJPPM September 2023
Publisher : CV Bayfa Cendekia Indonesia Bekerjasama dengan Jurusan/ Program Studi Pendidikan Masyarakat FKIP Universitas Siliwangi

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Abstract

Berkembangnya teknologi saat ini kegiatan dalam melakukan pemasaran mulai berubah ke arah digital, tetapi beberapa diantara pelaku usaha di Kota Tasikmalaya masih memasarkan produknya secara konvensional. Salah satunya, dialami oleh pelaku UMKM di Kelurahan Setiaratu, Kecamatan Cibeureum, Kota Tasikmalaya, Jawa Barat. Berdasarkan keadaan tersebut, dilaksanakannya sebuah kegiatan pengabdian masyarakat berupa pelatihan digital marketing menggunakan aplikasi Facebook Ads dan Google Trends oleh mahasiswa jurusan Pendidikan Masyarakat, Universitas Siliwangi. Kegiatan pelatihan dilaksanakan pada tanggal 27 Mei 2023 di lembaga pelatihan Yuwita. Metode yang digunakan terdiri atas empat tahap, yaitu tahap perencanaan, pelaksanaan, dan evaluasi program. Melalui pelatihan digital marketing pelaku UMKM di Kelurahan Setiaratu dapat memiliki pengetahuan dan keterampilan dasar dalam mengoptimalkan media sosial sebagai pemasaran digital. Hasil kegiatan pelatihan memberikan pemahaman pada peserta dalam menggunakan media internet.
PELATIHAN PUBLIC SPEAKING UNTUK MENINGKATKAN KEMAMPUAN PRESENTASI Herwina, Wiwin; Waliyyan, Azka; Herdiani, Sherli; Fathonah, Eka Amalia Siti; Farabila, Syalsha; Nofianti, Febi; Rahmawati, Dewi
Jurnal Pengabdian Masyarakat Indonesia Vol 2 No 1 (2024): JPMI Maret 2024
Publisher : CV Bayfa Cendekia Indonesia Bekerjasama dengan Jurusan/Program Studi Pendidikan Masyarakat FKIP Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jpmi.v2i1.58

Abstract

Public speaking skills are an important part of every activity, especially activities in the academic field. In reality, there are still very few school students who have public speaking skills. Based on this, we, Siliwangi University PLP (introduction to the professional field) participants who were assigned to the Tasikmalaya Regency work Training Center, took the initiative to provide Public Speaking Training services to PKL (field practice) students. This training was carried out by analyzing the participants' needs first, so that later after PKL they could present the results of their reports. to the hearing board properly. The methods used in this training are providing material, discussion and demonstration. In the training activities carried out, exploring students' potential was done by asking them to speak in public without preparation. Then it ended with them doing public speaking again by making a speech. This is demonstrated by their ability to apply knowledge while taking public speaking training. After the training was carried out, it was seen that there was good potential for the Job Training Center PKL students in public speaking. Potential will simply evaporate if it is not continuously sharpened to face the world of college and future employment
Co-Authors Amalia Siti Fathonah, Eka DEWI RAHMAWATI Farabila, Syalsha Farabilla Mardina, Syalsha Fathonah, Eka Amalia Siti Herdiani, Sherli Herwina, Wiwin Nabila, Syahla Waliyyan, Azka