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All Journal Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis JIMP: Jurnal Ilmiah Manajemen Pancasila
Ramadhanti , Diah
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Economics, Econometrics & Finance Education Other

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Strategi pemasaran dalam membangun brand awareness produk Camille Beauty melalui platform Tiktok Permana, Erwin; Ahyani , Syafira; Ramadhanti , Diah; Ananda , Diva
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 2 No. 2 (2023): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v2i2.803

Abstract

The cosmetic industry in Indonesia has grown very rapidly from year to year with various brands, both imported and local. One local brand that is growing rapidly is Camille Beauty. One of the factors that has boosted the popularity of Camille Beauty products is the marketing carried out using the tiktok platform. This study aims to analyze marketing strategies in building brand awareness for Camille Beauty products through the TikTok platform. This study uses a qualitative approach. The research data uses secondary data. The data was obtained from searches on various official and popular sites as well as various scientific publications. Data is presented by using descriptive data analysis techniques. The results of the study show that there are several marketing strategies in building brand awareness for Camille Beauty products through the TikTok platform, namely first, Camille Beauty creates creative and interesting content; second, implementing the use of hashtags that are relevant to their products and the beauty industry in general; third, using the live feature on TikTok which really helps Camille Beauty in promoting its products directly through online networks; Fourth, give discounts. It can be concluded that Camille Beauty has implemented its marketing strategy appropriately and in accordance with its targets.
PENGARUH KOMPETENSI DAN PELATIHAN TERHADAP KINERJA GURU DI SMK AL-MUHTADIN DEPOK Ramadhanti , Diah; Widyaningsih, Murti; Kurniawati, Dewi
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 5 No. 2 (2025): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/4c2b2z81

Abstract

This research aims to determine the influence of competence and training on the performance of teachers at SMK-Al Muhtadin Depok. Competence and training are two important factors that are believed to enhance teachers' performance in carrying out their professional duties. The method used in this research is a quantitative method with an associative approach. Data were obtained through the distribution of questionnaires to all teachers at SMK Al-Muhtadin Depok, and then analyzed using multiple linear regression. The research results indicate that competence has a positive and significant impact on teacher performance. Similarly, training significantly contributes positively to the improvement of teacher performance. Thus, it can be concluded that the simultaneous improvement of competence and training can drive the enhancement of teacher performance in the school environment. This research is expected to serve as input for school management in designing strategies to improve the quality of human resources.
Strategi pemasaran dalam membangun brand awareness produk Camille Beauty melalui platform Tiktok Permana, Erwin; Ahyani , Syafira; Ramadhanti , Diah; Ananda , Diva
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 2 No. 2 (2023): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v2i2.803

Abstract

The cosmetic industry in Indonesia has grown very rapidly from year to year with various brands, both imported and local. One local brand that is growing rapidly is Camille Beauty. One of the factors that has boosted the popularity of Camille Beauty products is the marketing carried out using the tiktok platform. This study aims to analyze marketing strategies in building brand awareness for Camille Beauty products through the TikTok platform. This study uses a qualitative approach. The research data uses secondary data. The data was obtained from searches on various official and popular sites as well as various scientific publications. Data is presented by using descriptive data analysis techniques. The results of the study show that there are several marketing strategies in building brand awareness for Camille Beauty products through the TikTok platform, namely first, Camille Beauty creates creative and interesting content; second, implementing the use of hashtags that are relevant to their products and the beauty industry in general; third, using the live feature on TikTok which really helps Camille Beauty in promoting its products directly through online networks; Fourth, give discounts. It can be concluded that Camille Beauty has implemented its marketing strategy appropriately and in accordance with its targets.
Co-Authors Ahyani , Syafira Ananda , Diva Dewi Kurniawati Permana, Erwin Widyaningsih, Murti