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All Journal Indonesian Journal of Advanced Social Works (DARMA) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Sherla Dara Rizky
Unknown Affiliation
Decision Sciences, Operations Research & Management Education Social Sciences

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Mengamati Perkembangan Teknologi dan Bisnis Digital dalam Transisi Menuju Era Industri 5.0 Vera Maria; Sherla Dara Rizky; Aisar Muhammad Akram
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 3 (2024): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i3.2239

Abstract

Era 5.0 marks a societal shift towards deeper integration between humans and advanced technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Big Data, and cloud computing. This article investigates recent developments in digital technology supporting Era 5.0, its impact on the business world, case studies of technology implementation, and challenges faced in transitioning towards this more connected era. Technologies like AI have transformed business operations by enhancing efficiency, personalizing services, and enabling more precise decision-making. Case studies from various sectors such as automotive, healthcare, and agriculture illustrate how companies adopt and integrate Era 5.0 technologies to create added value and maintain competitiveness. Despite the immense potential of Era 5.0, challenges such as data security, implementation costs, and organizational adaptation remain key focal points in executing this transformation. By considering these factors, the article underscores the importance of cross-sector collaboration, investment in skilled human resources, and awareness of ethical considerations in addressing challenges towards a more technologically connected society.
Optimizing Digital Marketing Strategy to Increase the Competitiveness of Local UMKM in the Digital Era Sherla Dara Rizky; Eloh Bahiroh
Indonesian Journal of Advanced Social Works Vol. 3 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/darma.v3i1.6842

Abstract

This journal investigates efforts to optimize digital marketing strategies to increase the competitiveness of local Micro, Small and Medium Enterprises in the digital era. Technological developments and changes in consumer behavior have driven a significant shift in the way UMKM market their products and services. This research aims to identify the most effective and relevant digital marketing strategies for local UMKM, as well as analyze their impact on increasing their competitiveness in an increasingly competitive digital market. Experimental quantitative research methodology involving data analysis, surveys and case studies of a number of local UMKM that have implemented digital marketing strategies. The results of the research analysis show that the average difference in scores before and after the intervention in the intervention group was 15.07, with a t test statistical value of 11.16 and a significance level (p-value) very close to zero (p < 0.001), this shows that there is a significant influence use of media to increase UMKM marketing. The interviews also showed that the use of social media, content marketing, is a key factor in increasing the exposure of UMKM and their attractiveness to digital consumers. These findings can provide valuable guidance for local UMKM in facing digital challenges and improving their position in the rapidly developing digital era.
Co-Authors Aisar Muhammad Akram Eloh Bahiroh Vera Maria