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All Journal Management Science Research Journal Indonesian Journal of Applied and Industrial Sciences (ESA) Indonesian Journal of Advanced Social Works (DARMA) Jurnal Manajemen Riset Inovasi Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Neraca Manajemen, Akuntansi, dan Ekonomi Journal Economic Excellence Ibnu Sina
Eloh Bahiroh
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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THE ROLE OF HUMAN RESOURCE MANAGEMENT IN INCREASING PRODUCTIVITY Eloh Bahiroh; Sri Ndaru Arthawati; Fatika Andaristi; Najla Indira Faradiva; Andi
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 8 (2024): AUGUST
Publisher : Adisam Publisher

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Abstract

Human Resource Management (HRM) has a significant impact on improving employee productivity through various strategic practices. Careful recruitment processes ensure that hired employees have the skills and capabilities to fit the company culture, thereby reducing turnover and increasing efficiency. Ongoing training and effective performance appraisals help workers develop competencies and stay motivated to achieve their targets. In addition, a positive company culture and effective communication play an important role in creating a supportive work environment, which in turn encourages collaboration and innovation. Supporting work-life balance and implementing HR management technologies, such as human resource management systems (HRMS) and e-education platforms, also improve worker satisfaction and retention, while enabling higher operational efficiency. With an integrated approach that combines recruitment practices, training, corporate culture, and technology, HR management can create a productive work environment that supports superior performance and business sustainability.
LITERATUR REVIEW: IMPLEMENTASI KEBIJAKAN FLEKSIBILITAS WAKTU KERJA SEBAGAI STRATEGI PENGEMBANGAN SUMBER DAYA MANUSIA Anis Malihatin; Eloh Bahiroh; Hilman Priyadi
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 3 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i3.9563

Abstract

Working time flexibility policies are increasingly considered as one of the important strategies in human resource development in the dynamic era of globalisation. This literature review examines various studies related to the implementation of such policies and their impact on employee productivity, creativity, and mental health. The results show that working time flexibility can increase employee motivation and engagement, and support work-life balance. However, challenges in team coordination and performance evaluation remain key concerns in its implementation. In addition, information technology plays an important role in facilitating communication and collaboration between employees with diverse schedules. This policy not only contributes to employee skill development, but also strengthens the overall competitiveness of the organisation. This research provides recommendations for companies to integrate working time flexibility in HR management strategies to better achieve organisational goals.
Menganalisis Ide-Ide dalam Memasarkan Produk dan Menggunakan Teknologi yang Efisien Havit Rifai; Yula Yunita; Virny Maharani; Eloh Bahiroh
Journal Economic Excellence Ibnu Sina Vol. 2 No. 4 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i4.2111

Abstract

This study aims to analyze various ideas in marketing products by utilizing efficient technology. In today's digital era, the use of information and communication technology is key in marketing strategies. This study uses a descriptive analysis method by collecting data from relevant literature and case studies of companies that have successfully implemented technology in marketing. The results of the study indicate that the use of social media, e-commerce, and data analytics are some effective strategies in increasing sales and expanding market reach. In the ever-growing digital era, companies must continue to innovate in their marketing strategies to stay competitive. This article analyzes various ideas in marketing products by utilizing efficient technology. The main focus is on the use of digital technologies such as social media, data analytics, and marketing automation to increase the effectiveness of marketing campaigns. In addition, this article also discusses the importance of understanding consumer behavior and market trends to develop targeted marketing strategies. By adopting efficient technology, companies can reach a wider audience, increase customer interaction, and ultimately, increase sales and customer loyalty.
Pengaruh Budaya Organisasi terhadap Kinerja Karyawan di Perusahaan Startup Eloh Bahiroh; Desty Alvi Noor Agustina
Jurnal Manajemen Riset Inovasi Vol. 3 No. 1 (2025): Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v3i1.3508

Abstract

In the competitive business world, organizational culture is a key factor affecting employee performance, especially in startup companies that often face challenges in growth and innovation. This study aims to analyze the influence of organizational culture on employee performance in startup companies, focusing on elements such as communication, collaboration, and managerial support. A strong organizational culture is believed to increase employee motivation and productivity, which in turn will contribute to the company's success. The results show that a positive organizational culture, including collaborative, innovative, and open values, contributes significantly to increased employee motivation and productivity. Employees who engage in a positive organizational culture tend to be more productive and have a higher retention rate because they feel supported by their company. The practical implication of this study is that startup companies need to actively create and build a productive work atmosphere to increase employee motivation.
Human Resource Management Strategy in an Effort to Increase Company Competitive Advantage Novia Egi Falerian; Eloh Bahiroh
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 3 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v3i1.12717

Abstract

Human resources (HR) is one that is very important and even cannot be separated from an organization, both institutions and companies. HR is also the key that determines the development of the company. In essence, HR is in the form of humans employed in an organization as movers, thinkers and planners to achieve the goals of the organization. In fact, the role of HR seems to be forgotten because in general the company / organization is still oriented towards the end result, the final achievement for the organization is profit as a company goal. So it can be concluded that the concept of “competitive advantage” has not become the orientation of thinking of the leaders of organizations and companies, while it should be competitive advantage that becomes the company's achievement, while profit is the result of excellence. In Indonesia, quite a lot of companies were built and indeed mastered certain businesses and triumphed for a generation, but in the end it did not last long because the regeneration of human resources was not prepared from the beginning to maintain excellence in a sustainable manner. This research aims to find out how the strategy, role and training and development of HR in a company so that it can compete with other companies.
Optimizing Digital Marketing Strategy to Increase the Competitiveness of Local UMKM in the Digital Era Sherla Dara Rizky; Eloh Bahiroh
Indonesian Journal of Advanced Social Works Vol. 3 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/darma.v3i1.6842

Abstract

This journal investigates efforts to optimize digital marketing strategies to increase the competitiveness of local Micro, Small and Medium Enterprises in the digital era. Technological developments and changes in consumer behavior have driven a significant shift in the way UMKM market their products and services. This research aims to identify the most effective and relevant digital marketing strategies for local UMKM, as well as analyze their impact on increasing their competitiveness in an increasingly competitive digital market. Experimental quantitative research methodology involving data analysis, surveys and case studies of a number of local UMKM that have implemented digital marketing strategies. The results of the research analysis show that the average difference in scores before and after the intervention in the intervention group was 15.07, with a t test statistical value of 11.16 and a significance level (p-value) very close to zero (p < 0.001), this shows that there is a significant influence use of media to increase UMKM marketing. The interviews also showed that the use of social media, content marketing, is a key factor in increasing the exposure of UMKM and their attractiveness to digital consumers. These findings can provide valuable guidance for local UMKM in facing digital challenges and improving their position in the rapidly developing digital era.
Analysis of Shopping Activities in E-Commerce among Students and College Students Nadzwa Safana; Eloh Bahiroh
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 2 No. 6 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v2i6.6846

Abstract

This research aims to analyze e-commerce shopping activities among students and college students, as well as to find out what factors influence e-commerce shopping activities. This research shows what platforms are most chosen by students and college students. This research also shows that e-commerce has benefits for students and college students to find a variety of goods at affordable prices, easier transactions, more energy saving, and ease of comparing prices with other online shops (olshop) businesses.
A COMPREHENSIVE EXAMINATION OF THE IMPACT OF A DIGITAL MARKETING CAMPAIGN ON CONSUMER ENGAGEMENT IN E-COMMERCE Listian Indriyani Achmad; Henny Noviany; Eloh Bahiroh; Sri Ndaru Arthawati; Abdul Rosid
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

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Abstract

This study thoroughly investigates the transformative effects of a digital marketing campaign on consumer engagement within the e-commerce domain. Employing a mixed-methods approach, the research combines quantitative analyses of engagement metrics with qualitative insights gathered through in-depth interviews. The campaign's impact on click-through rates, conversion rates, and demographic variations in engagement levels is meticulously scrutinized, providing a nuanced understanding of its effectiveness. Qualitative findings reveal the enduring influence of the campaign on brand perception and consumer loyalty, emphasizing the significance of narrative elements in digital marketing. The implications for businesses are profound, advocating for a localized and narrative-driven approach to optimize digital strategies. Despite acknowledging study limitations, including a focus on a specific campaign and reliance on self-reported data, this research contributes valuable insights into the dynamic interplay between digital campaigns and consumer behavior in the ever-evolving landscape of e-commerce.
THE ANALYSIS OF THE EFFECTS OF PRICE, PROMOTION, AND PRODUCT RATINGS ON PURCHASING DECISIONS IN ONLINE MARKETPLACES Narita Maulidya Putri; Eloh Bahiroh
Management Science Research Journal Vol. 3 No. 1 (2024): February 2024
Publisher : PT Larva Wijaya Penerbit

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Abstract

The end of this reaserch is to dissect the factors of copping opinions by consumers, similar as the effect of price, creation, and product standing which are taken into consideration through the online business. this exploration also discusses consumer geste towards copping opinions.
Economy in Indonesia Domestic Economic Resilience Through UMKM Rahel Khozinatul Asror; Eloh Bahiroh
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i1.7293

Abstract

Micro, Small and Medium Enterprises  as pillars of the Indonesian economy have had a very significant impact in facing the economic downturn due to the prolonged Covid-19 pandemic. The resilience of UMKM in a crisis will affect the survival of UMKM, so appropriate strategies are needed to strengthen the resilience of UMKM. Some of the main problems faced by MSMEs in Indonesia during the pandemic are decreasing income, changes in consumer behavior, low levels of digitalization readiness, and financial aspects which are the main problems during the pandemic. Entrepreneurial characteristics, use of technology, and government support play an important role in strengthening the resilience of UMKM.
Co-Authors Abdul Rosid Andi Anis Malihatin Desty Alvi Noor Agustina Fatika Andaristi Havit Rifai Henny Noviany Hilman Priyadi Listian Indriyani Achmad Nadzwa Safana Najla Indira Faradiva Narita Maulidya Putri Novia Egi Falerian Rahel Khozinatul Asror Sherla Dara Rizky Sri Ndaru Arthawati Virny Maharani Yula Yunita